meyssan media kit 2013

KINGDOM OF SAUDI ARABIA 2013

The Power of Engagement

Outdoor & InMall LED Network

MEDIA KIT 2013

Saudi Arabia

Digital Out Of Home Media

1

INTRODUCTIONDigital Out Of Home Media

Welcome to Digital Out of Home ( DOOH )the future of Out of Home ( OOH ) Media .

MOA is a division under Meyssan Group that has a

network of 130 ( Outdoor / InMall ) LED screens in the

Kingdom of Saudi Arabia, as one of the largest Digital

Advertising Company operating in the MENA region.

Outdoor : Covering 24 cities prominently located at

key commercial intersections of all the major cities in the

Kingdom Of Saudi Arabia proved to be a main partner in

any successful advertising campaigns through its growing

network within 28 years of experience .

In Mall : Placed in 19 of the biggest shopping malls as

these LED Screens are located at the best view range and

the most active shopping spots were selected carefully to

guarantee a wider coverage and exposure. Creatively

engaging the mall audience with no production cost.

Both M.O.A's LED Screen Services are frequently supported

by a high skilled professional sta� that will not save any

e�ort to meet our clients' requirements' satisfaction to

grab attentions and achieve their targets through the

active, modern and unique digital screens.

Engagement Is A Unique Currency

2

FACTS 2013

Kingdom of Saudi Arabia Executive Summary - Demographics

0%

10%

20%

30%

40%

50%

60%

Illiterate Read & Write Finished Primary Finished Intermediary

Finished Secondary

Finished University

Education Levels – KSA

Population Demographic ge pro�le & Genders

0%

5%

10%

15%

20%

25%

30%

35%

15 -2

4

25 -3

4

35 -4

4

45 -5

4

55 +

58 % of the population is between the age of 15 to 35

53% 47%

Male Female

It’s a male dominant society

Population Demographics - Nationality

73%

11%

15%1%

Locals Arabs Asians Others

30%

7%

7%4%2%1%

49%

Egypt Syria Jordan SudanPalestine Lebanon Others

The Arab population is 3 M

30%

24%14%

8%

24%

India Pakistan PhillippinesBangladesh Others

The Asian population is 4.1 M

73% of the population are Locals, 15% Asians & 11% Arabs

KSA Population

Northern Province 7%

Central Province

31%

Eastern Province 16%

Southern Province

11%11

Western Province 35%


3

2013 LOCATIONS Digital Out Of Home Media

Riyadh -

Riyadh - ALFAISALIAH MALL

OLAYA MAIN ROAD - GOLDEN AREA

4


Riya

dh -

Riya

dh -

Al Fa

isalia

h M

all

Al H

ayat

Mal

lRI

YAD

H -

RIYA

DH

JE

DD

AH

JED

DAH

RI

YAD

H -

Al H

ayat

Mal

lJE

DD

AH

- Al

And

alus

Mal

l

5

RATE CARD 2013Digital Out Of Home Media

Gross Cost 2 Weeks (SAR)

TVC Duration

FREQUENCY

2 WEEKS

SpotShown Every

123,200 Spots184,800 Spots

123,200 Spots184,800 Spots

61,600 Spots92,400 Spots

490,000 (SAR)710,000 (SAR)

710,000 (SAR)949,000 (SAR)

490,000 (SAR)980,000 (SAR)

6 Cities / 25 Led Screen - Loop Cycle 6 Minutes ( Riyadh - Jeddah - Makkah - Dammam - Khobar - Dahran )

OUTDOOR Main Cities

61,600 Spots 710,000 (SAR)

Cities No. of Screens

4

10

2

3

5

1

1

2

3

4

5

6

25 Led Screens

Jeddah

Makkah

Riyadh

Al Dammam

Al khobar

Dahran

6

RATE CARD 2013

115,500 Spots154,000 Spots

115,500 Spots154,000 Spots

77,000 Spots

250,000 (SAR)315,000 (SAR)

350,000 (SAR)450,000 (SAR)

18 Cities / 25 Led ScreenOUTDOOR Remoter Area Network

77,000 Spots

315,000 (SAR)


1

2

3

4

5

67

89


Haiel 1

Tabouk 3Al Ehsa 2Al Qatief 1

Al MadinahKhamis Mushet

Taif 121

BureidahAl Muzahmeya

31

10

11

12

13

14

15161718

25 Led Screen

450,000 (SAR)

Al kharj

Onizah

Al jouf

Qurait

Jizan

111

12

Najran 1Al Rass 1Hafer AlBaten 1Al Dawdmi 1


TVC Duration

FREQUENCY

2 WEEKS

SpotShown Every


7

RATE CARD 2013

2 Weeks Riyadh-Jeddah-Dammam-Khobar - Daharan - Makkah - Madinah

INMALL National Campaign KSA 81 Locations Across 19 Major Malls

NB : Loop Duration : 6 Min

357,000 Spots

535,500 Spots

357,000 Spots

535,500 Spots

357,000 Spots

535,500 Spots

357,000 Spots

535,500 Spots

350,000 (SAR) 450,000 (SAR)

464,559 (SAR) 661,100 (SAR)

214,411 (SAR) 268,250 (SAR)

268,250 (SAR) 375,220 (SAR)


34

32

2

3

2

No. of Malls

9

5

1

1

1

2

3

4

5

6

7

81 Led Screens

Jeddah

Makkah

21

1

1 6

Madinah

Riyadh

Dammam

Khobar

Daharan

2

2

2

2


TVC Duration

FREQUENCY

2 WEEKS

SpotShown Every


8


Jedd

ah -

Mal

l of A

rabi

a

Riya

dh -

Al H

ayat

Mal

lRi

yadh

- G

rana

da

Al D

ahra

n M

all

Riya

dh G

alle

ryKh

obar

- Ri

yadh

- Kh

ubar

- Al

Dah

ran

Mal

l

Jedd

ah -

Al A

ndal

us M

all

9


Riya

dh -

Riya

dh -

Riy

adh

Gran

ada

Mal

l

- Tah

liya

Al Riy

adh G

allery

Mall

Jedd

ah -

Arab

Mal

l

10


KING ROAD X SARI ROAD

RIYADH -

JEDDAH -

HAYAT MALL

11

NETWORK 2013Digital Out Of Home Media

R10

R3

R2

R1King Abdullah Rd. X King Abdulaziz Rd. Sahara Mall

Moosa Bin Nusair Rd. X Olaya Main Rd. Kingdom Tower

Aesha Bint Abu Baker St. X Almadina Rd.

Al Sitten Rd. X Jarir Rd. Opposite Mcdonalds

MK2

MK1

Badiaa - King Saud University for Girls .

CODE

AlSteen St. X Umm Alqura Rd. Zamzam square

Sitten Rd. X Umm Al Goud Going to Haram

(First tra�c light Entrance of Makkah)

King Rd. X Sari Rd. Opposite of Stars Avenue Mall

Heera Rd. X King Rd. Beside Bank Al Jazira

Madina Rd. X Rawda st. ( Square Bridge )

Abdullah Sulaiman st. X King Abdullah Cause way

Corner of Tahlia X Madina Rd. Next to (beside) PEPSI

Corner of Al Rawdah X Prince Sultan Rd.

Corner Of Madina Rd. X King Abdullah Causeway. Opposite KFC

Jamiah X Abdullah Suliman Rd.

King Khaled Rd. X Old Airport Rd.

King Abdullah Causeway X Abdullah Sulaiman Rd.

( Going towards Oasis Mall )

Next to Saudi City Compound

Front of King Abdul Aziz Univ. Roundabout

Next to Hanging Plane tra�c light

Going towards Andulas Mall

J3

5

6

7

8

9

10

11

12

13

14

J4

J5

J6

J7

J8

J9

J10

J11

J12

D1

D3

K1K2

K3

K5

Crossing to Khaleej St. X Prince Mohammed Bin Fahad Rd. Opposite Sheraton Hotel

D4Ashrea St. X Dammam First St. Al Shatea Mall

King Abdul Aziz Rd. X 18 St. (Khazzan Rd.) Girls Education Directorate

King Abdullah Rd. X King Abdul Aziz St. Opposite Khobar Municipality

King Abdullah Rd X Prince Turki

Dhahran St. X King Abdulaziz St. Going to Al Rashid Mall

K6Feras Bin Al Nadher St. Front of Carrefour & Al Rashid Mall

D6Prince Faisal Bin Fahad Opposite Dahran Mall

Al-Khobar St. X Prince Turki Rd.

Opp Khobar Police Station

Opp Meridian Hotel Al Khobar

15

16

17

18

1920

2122

RIYADH

JEDDAH

MAKKAH

DAHRAN

DAMMAM

ALKHOBAR

6 Cities / 25 Led ScreenOUTDOOR Main Cities Network

1

2

3

4

23

24

25

Street Name

12

NETWORK 2013Digital Out Of Home Media

Al Dawadmih

King abdulaziz Rd. X Prince sultan St.

King Abdulaziz Rd. X King Saud Rd. Khamis Mushyt Road

Najran

Al-Hassha Al-Hassha

AlHada St. “ AlTaif Entrance ” X Shubra St. Front of Gazzaz

King Khalid Rd. X Prince Sultan Rd.

King Abdulaziz Rd. X Ali Bin Abi Taleb St.

King Abdul Aziz Rd. X King Abdullah Rd.

Prince Sultan Rd. X King Fahad Rd. Alhayat Supermarket

AlDharan St. Front of KIA showroom Entrance of Alhassha

KM2

T3

QT1

DW1

TB1

TB2TB3

H1

JOF1

JIZ1

QR1

HB1

KJ1

NJ1

EH4

EH1

Al Muzahneah Main Road

Al Muzahmeah

Khamiss Mushayt

Al Taif

Qatif

Muz1

Abe Baker Rd. X Khaled Bin Alwalid Rd. Opposite Jareer

Q4

Q3

Q22

3

4

5

13

14

15

16

17

18

JIZ219

20

21

22

23

24

25

6

7

8

9

10

11

12

1 Q1

Q5

King Abdulaziz Rd. X Al Shenanh Rd. Al Rass

Othman Ibn Afaan St. X Ali Ibn Abi Taleb Rd. Opposite Othim Mall.

Qiba Rd. X Hirah Rd. Opposite Quba Masjed

MD3

MD1

Sabiya Souq Jiressh

King Abdulaziz Rd. X King Fahad Rd. Bureida

King Khalid St. X Tar�ya Square Bureida opposite Court.

Ambassador St. Oneiza

Prince Sultan St. X Makkah St.

Al Kods Rd. X Riyadh Rd.

King Fahad X Prince Fahad bin Sultan

King Abdulaziz Rd. X Imam Mohammad Rd. King Khaled Hospital

King Fahad Rd. X King Abdulaziz Rd.

Sabiya-King Fahad Rd. Signal of Kawagi Mall

King Khaled Rd. X Makkah Rd.

King Abdulaziz Rd. to Kuwait

OUTDOOR Remote Area Network CODE

18 Cities / 25 Led Screen

Street Name

13

NETWORK 2013

990,000

950,000

930,000

660,000

920,000

630,000

476,000

890,000

760,000

5

6

7

8

9

RIYADH

KSA 81 Locations Across 19 Major Malls INMALL Network

Malls Name No. of Screens Visitory / Monthly

Al Riyadh Gallery Mall 4

Al Faisaliah Mall 4

Al Othaim Mall Khurais 1

Granada Mall 3

Al Hayat Mall 7

Al Sallam Mall 4

Khurais Mall 4

Al Othaim Mall Rabwa 3

Sahara Mall 4

1

2

3

4

990,000

960,000

940,000

900,000

430,000 14

JEDDAH

10

11

12

13

Haifaa Mall 4

Al Andalus Mall 5

Aziz Mall 9

Mall of Arabia 13

Red Sea Mall 1

7,206,000 Total 9 Malls 34 Screens


860,000

810000

450,000

16

17 3

2

6


DAMMAM - KHOBAR - DAHARAN

840,000

450,000 19 Madinah - AlNoor Mall 2

Makkah - Makkah Mall 2


MAKKAH & MADINAH

Al Rashid Mall

AlOthaim Mall

Al Dahran Mall15

18


14

MOA OUTDOOR MATERIAL SPECIFICATION

MOA INMALL MATERIAL SPECIFICATION

READY MADE Film

Notes

PIXEL DIMENSIONS : 720 X 576

PC FORMAT : AVI ( Audio Video Interleave )UNCOMPRESSED Film25 Frames/Sec Frame RateMillion Colors Depth - 100% Quality

Please do not stretch the Film / Ads to avoid distortion on the board .

Materials has to be submitted 5 days before the campaign date .

Logos/Clips/Illustrations :Layered Hi-res Photoshop FileVector File (AI or EPS) Illustrator

RAW MATERIALS

To avoid delay, please provide a Storyboard on how your ads is to be executed .

Logos/Clips/Illustrations :Layered Hi-res Photoshop FileVector File (AI or EPS) Illustrator

RAW MATERIALS

PIXEL DIMENSIONS : 720 X 576

MAC FORMAT : 720 X 576MOV ( Quick Time )UNCOMPRESSED Film25 Frames/Sec Frame RateMillion Colors Depth - 100% Quality

SPECIFICATION FOR INMALL LED SCREENS

SPECIFICATION FOR STRIP LED SCREENS

AVI UNCOMPRESSED

MALLS

MALLS

All Jeddah Boards

Al Dharan Mall

AVI UNCOMPRESSED

AVI UNCOMPRESSED

AVI UNCOMPRESSED

Al Hayat Mall (Food court )

Al Riyadh Gallery Mall

Granada Mall

Al Hayat Mall ( Entrance )

Al Othaim Mall Rabwa

LED STRIPS

Please provide the speci�ed size /pixel dimension for each corresponding boards for InMall .

MATERIAL SPECSDigital Out Of Home Media

meyssan.com.sa [email protected]

Join us :

Head Office P.O. Box 16578 Riyadh 11474 Saudi Arabia Riyadh T. : +966 1 2171770 Fax : +966 1 2171752Jeddah T. : +966 2 2844110 Dammam T. : +966 3 8306622 Dubai T. : +9714 434 9056 Cairo T. : +2 02 33443002

RIYADH JEDDAH DAMMAM DUBAI CAIRO


meyssan media kit 2013

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