mexico media on barter
DESCRIPTION
Mexico Media Available on Barter with the Ormita Commerce NetworkTRANSCRIPT
1www.ormita.com
Media in MexicoAvailable on Barter
2www.ormita.com
• Ormita can offer you a range of advertising, suitable to your target market.
• Instead of paying cash for the advertising you can exchange your own service or products.
• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.
• You do not barter directly with the seller
Summary Acquire Advertising for 100% Barter
3www.ormita.comwww.ormita.com
Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter
4www.ormita.com
We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America
Where You Can Get AdvertisingAcquire Advertising for 100% Barter
5www.ormita.comwww.ormita.com
Billboards & Indoor Media Internet Websites Magazines Newspapers Public Relations Providers Radio Expos and Events Television
Types of Advertising AvailableAcquire Advertising for 100% Barter
6www.ormita.com
Balance Magazinewww.revistabalance.com
Type: Women, Fitness, Living
Monthly Circulation: 60,000 Distribution: Tiendas
Departamentales y Locales cerrados.
7www.ormita.com
Bleu & Blanc Magazinewww.bleublanc.com.mx
Type: Lifestyle & Travel Monthly Circulation: 42,571 Distribution: Tiendas
Departamentales y Locales cerrados.
8www.ormita.com
Chilango Magazinewww.chilango.com
Type: City Living Monthly Circulation: 55,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
9www.ormita.com
Cocina Especialwww.cocinaespecial.net
Type: Food, Wine & Drink Monthly Circulation: 40,500 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
10www.ormita.com
Cocina Practica Magazine
Type: Cooking Monthly Circulation: 40,000 Distribution: Tiendas
Departamentales y Locales cerrados.
11www.ormita.com
Cocina Vital Magazinehttp://www.grupomedios.com/?
secc=cocinab
Type: Food Monthly Circulation: 115,128 Distribution: Tiendas
Departamentales y Locales cerrados.
12www.ormita.com
Deep Magazinewww.grupomedios.com/?secc=deep
Type: Lifestyle & Entertainment
Monthly Circulation 63,915 Distribution: Tiendas
Departamentales y Locales cerrados.
13www.ormita.com
Delicas Del Mundo Magazine
www.cnnexpansion.com/midinero
Type: Food Monthly Circulation: 45,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
14www.ormita.com
Dinero Inteligente Magazine
www.cnnexpansion.com/midinero
Type: Business Three Monthly Circulation: 65,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
15www.ormita.com
Donde Ir Magazinewww.donde-ir.com
Type: Guide to the City Monthly Circulation: 78,450 Distribution: Tiendas
Departamentales y Locales cerrados.
16www.ormita.com
El Gourmet Magazinewww.elgourmet.com
Type: Food Monthly Circulation: 30,000 Distribution: Tiendas
Departamentales y Locales cerrados.
17www.ormita.com
Elle Magazinewww.ellemexicodisena.com
Type: Womens Monthly Circulation: 75,000 Distribution: Tiendas
Departamentales y Locales cerrados.
18www.ormita.com
Expansión Magazinewww.cnnexpansion.com
Type: Business Bi-Weekly Circulation: 54,000 Distribution: Tiendas
Departamentales y Locales cerrados.
19www.ormita.com
Fernanda Magazinewww.fernanda.com.mx
Type: Womens Monthly Circulation: 65,584 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
20www.ormita.com
Instyle Magazinewww.revistastyle.com
Type: Clothing, Fashion, Accessories
Monthly Circulation: 46,500 Distribution: Tiendas
Departamentales y Locales cerrados.
21www.ormita.com
Life&Style Magazinewww.lifestylerevista.com
Type: Lifestyle Monthly Circulation: 60,000 Distribution: Base de
Datos, Aeroméxico Salones Premiere, Clubes de Golf y Locales cerrado
22www.ormita.com
Luxe & Classe Magazinewww.luxeandclass.com
Type: Luxury Lifestyle Bi-Monthly Circulation: 25,000 Distribution: Base de
Datos, Aeroméxico Salones Premiere, Clubes de Golf y Locales cerrado
23www.ormita.com
Manufacturers Magazinewww.cnnexpansion.com/manufactura
Type: Business Monthly Circulation: 30,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
24www.ormita.com
Obras Magazinewww.cnnexpansion.com/obras
Type: Industrial Construction
Monthly Circulation: 30,000 Distribution: Tiendas
Departamentales y Locales cerrados.
25www.ormita.com
Open Magazinewww.revistaopen.com.mx
Type: Mens Monthly Circulation: 150,000 Distribution: Tiendas
Departamentales y Locales cerrados.
26www.ormita.com
Oz Magazinewww.ozmagazine.info
Type: Living Monthly Circulation: 35,000 Distribution: Tiendas
Departamentales y Locales cerrados.
27www.ormita.com
Playboy Magazinewww.playboy.com.mx
Type: Mens Monthly Circulation: 150,000 Distribution: Tiendas
Departamentales y Locales cerrados.
28www.ormita.com
Quien Magazinewww.quien.com
Type: Lifestyle Bi-Weekly Circulation: 120,000 Distribution: Tiendas
Departamentales y Locales cerrados.
29www.ormita.com
Quo Magazinewww.gee.com.mx
Type: Technology, IT, Music
Monthly Circulation: 60,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
30www.ormita.com
Sabor e Arte Magazinewww.saborearte.com.mx
Type: Food and Wine Bi-Monthly Circulation 10,000 Distribution: Tiendas
Departamentales y Locales cerrados.
31www.ormita.com
Travel+Leisure Magazinewww.cnnexpansion.com
Type: Travel Monthly Circulation 46,500 Distribution: Tiendas
Departamentales y Locales cerrados.
32www.ormita.com
Yo Con Diabetes Magazinewww.yocondiabetes.com
Type: Health Monthly Circulation: 45,000 Distribution: Tiendas
Departamentales y de, Autoservicio y Locales cerrados.
33www.ormita.com
• You can acquire more cash customers• You build your brand value• Take customers away from the competition• You are not paying cash to advertise – you are
paying with your own product, service or time• You are effectively getting something for almost nothing• Significantly lower risk than buying the same advertising
for cash• Expand your audience – you never know who may
be about to make a purchasing decision and will see you.
Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter
34www.ormita.com
• Barter trade accounts for nearly 30 percent of the world’s total business.
• 70% of all Fortune 500 companies utilize barter to reduce their cash costs.
• According to the Association of Advertising Agencies eight out of ten media corporations use barter on a regular basis.
• 65% of all New York Stock Exchange-listed companies barter.
• Nearly 16,780,000 businesses engage in formalised non-cash transactions every day.
1. (2004)., Department of Commerce Fact Sheet. USA DOC.2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms.,
International Journal of Hospitality Management3. American Association of Advertising Agencies. (2003). 4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at
Hartford, Hartford CT.`
Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter
35www.ormita.comwww.ormita.com
1. Ormita will never devalue your current cash market
2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness
3. Customers who acquire your product or service through barter are more likely to give positive feedback
4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return
Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter
36www.ormita.comwww.ormita.com
1. You can buy first and sell later or sell first and buy later
2. Every time you buy your account is debited for the value of the product or service you are purchasing
3. Every time you sell your account is credited
4. Ormita will provide you with an interest-free line of credit
The Basics of The Barter ProcessAcquire Advertising for 100% Barter
37www.ormita.com
• We are involved in every phase of normal PR activity
• Global media delivery
• Strategizing, planning, implementation and measurement
• Intense stakeholder mapping
• Three-month reviews
• We help in other stakeholder relationship management
• Regular Media monitoring reports
• Competitor Tracking
How We Manage Stakeholder Perceptions
38www.ormita.com
What We Do Not DoAcquire Advertising for 100% Barter
Unlike “Corporate” Barter Companies we do not:
• Buy your product or service for “barter money” ourselves.
• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).
• We let you deal directly with the buyer if you choose.
• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.
• Our media offerings are 100% barter