Metzler Mathias & Debortoli Lukas

History 1899: August Horch & Cie in Cologne 1901: First automobile 1904: A. Horch & Cie Motorenwerke

AG in Zwickau

____________________________________ 1909: Horch Automobil Gmbh 1910: Renaming to Audi Werke Gmbh

History 1932: Fusion of AUDI, DKW, Horch and

Wanderer to Auto Union AG in Chemnitz

1958: Daimler Benz take-over Auto Union 1962: First Factory in Ingolstadt

History 1964: Volkswagen take-over the Auto

Union Since 1966: Auto Union 99.7% „daughter“

of Volkswagen 1969: Fusion of Auto Union and NSU to

Audi NSU AG

Since 1985: The name AUDI AG is used

Facts Jan - Jun / 2006 52 000 employees 458 000 cars produced 996 000 motors produced 15.4 Billion € revenue 407 Million € profit 832 Million € investment

AUDI Company Audi, Lamborghini, Seat, Quattro Gmbh 99.7 % member of the Volkswagen group

Factorys of the AUDI AG Ingolstadt: headquarter with 31 000 workers Neckarsulm: 13 500 workers Gyor (Hungary): 5 000 workers Cento (Italien, Lamborghini): 700 workers AUTOGERMA S.p.A: 900 workers

The rest of the cars were produced by VW in Bratislava (Q7), San Jose and Changchun

Board of Management 6. December 2006:

Rudolf Stadler is the new chairman Prof. Dr. Martin Winterkorn - boss of the

Volkswagen group

7 members in the management

Advertisment Best Automotive Advertisment in the World

since 2001 Most known: „Wackel Elvis“ „Advancement Through Technology”

(Vorsprung durch Technik)

AUDI Quattro 1980: First permanent all-wheel drive Audi won the Rallye WM 1984, 1985, 1986

and 1987 2005: 25 years AUDI quattro

Sports DTM (Champ 2002, 2004) Sponsor of the Ski Weltcup Cars for RedBull Salzburg, FC Bayern

München, Real Madrid and Manchester United 24 h Race Le Mans: (Champ 2000, 2001,

2002, 2004, 2005, 2006) AUDI was the first Team who won with a Diesel car

(2006)

Design Designer Walter de Silva

(past: worked for Alfa)

Inspiration from music, literature, film

and nature

Selling Area Since 2003 all AUDI „Shops“ in Europe

should have the same Design Germany (30%) ist the most important

country, followed by Great Britain and USA

Concept Cars

Sources

www.wikipedia.de www.audi.at www.audi.de

Metzler Mathias & Debortoli Lukas 4aI Englisch December 2006