methodology - jelli studies and... · one in four u.s. adults owns a smart speaker percentage of...
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MethodologyThe Smart Audio Report Survey:
• 1002 person telephone survey
• Adults age 18 and older
• National study conducted 12/31/2019 – 1/05/2020
• Tracking from studies conducted 12/26/2017 – 12/30/2018 and 12/26/2018 – 12/30/2018
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24% of U.S. adults
18+ own a smart speaker,
or around 60 million people
is a trademark of Google Inc.
The Smart Audio Report Winter 2019
Conducted post-Christmas
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2421
18
7
December 2019December 2018December 2017January 2017
One in four U.S. adults owns a smart speaker
Percentage of U.S. adults owning a smart speaker
The Smart Audio Report Winter 2019
Conducted post-Christmas
Source: January 2017 data from Infinite Dial from Edison Research and Triton Digital; December 2017, 2018 and 2019 data from The Smart Audio Report from NPR and Edison Research
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1.7smart speakers in December 2017
The Smart Audio Report Winter 2019
Conducted post-Christmas
U.S. households with smart speakers own an average of:
2.3smart speakers in December 2018
2.6smart speakers in December 2019
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December 2019December 2018December 2017
67 Million
157 Million
Number of smart speakers in U.S. households
119 Million
The Smart Audio Report Winter 2019
Conducted post-Christmas
Number of smart speakers in U.S. households grows by 135% in two years
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54% of U.S. adults 18+ have ever used voice commands
Of those who use voice commands,
24% use voice commands nearly every day
The Smart Audio Report Winter 2019
Conducted post-Christmas
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Learn more at
npr.org/smartaudio