The rock and metal magazine that lives up to its name

METALS CREED

MY BRIEF

• The target audience of 16-24 year olds

-Need to make sure this magazine appeals to the main target age group

• Front cover/overall content of my magazine

-Needs to look like a rock/metal magazine

-Colour use/Fonts

• Language use

-Humorous

-Need to be careful (swear-words/slang-not suitable for the northern echo)

How the northern echo will effect my product

GOLDEN RULES• Need to make sure the information I publish in my magazine is accurate

• Accept peoples privacy

• Need parents permission if taking photos of children under 16

• Must make sure I don’t have any humour that could discriminate against

anyone

• If I have any sensitive issues I must talk about them delicately

• Only 1 other competitive metal magazine that doesn't contain a few of my unique selling points such as my weekly article on a new and upcoming band and a free CD

• This magazine will be distributed freely with the Northern echo which will allow my target audience of ages 16-24 year olds to be able to get a magazine they enjoy as Metal Hammer the other Metal magazine is very expensive for young adults in education

• It allows un known bands to send in their music and possibly be in with a chance of getting it on a CD in issues of ‘Metals Creed’.

HOW THIS MAGAZINE FILLS A GAP IN THE MARKET

WHY MUSIC?• I have been playing guitar and piano for many years and have good knowledge in the

industry.

• I've read other music magazines and can see where they are lacking and what the audience would like to see in a rock/metal magazine.

• As I like rock and metal music I have the same interests as my target audience.

• Music magazines have a determined readership as so many people read and love music magazines, this means my magazine would have definite income and be popular.

AUDIENCE RESEARCH• The audience for Metals Creed are 16-24 year old male and females

• Socioeconomic group - B-D

• Tribes- skaters, gamers, emos, metal heads and young

alts

• Problems caused by my target audience

-Need to be careful of imagery and content/taboo language

• How they affect the content of the magazine -Colour scheme, language use

• How the design and content of Metals Creed appeals to the

audience

-Colour use

-articles

-Imagery

GENRE RESEARCH

Bold header

Black against white which is very eye catching

Colourless imagery

Looks ‘graffiti like’

White black and red colour scheme

Key information in a bright yellow

Big, bold header

Eroded, metal like

‘Metal like’ font and colour

Dark imagery-audience can relate

‘No 1’ Eye catching-grabs your attention

THINGS TO CONSIDER As my magazine is being distributed with the northern echo my secondary audience will be people who read the northern echo which would be an older target audience.

Due to this I will make sure

-My front cover isn't offensive in any way

-I am careful with language use and only have minimal taboo language

-I have content that my secondary audience may be interested in also

MOCK UPS

Mock up process

Bold header that catches the eye

Suitable background which is interesting and contrasts well with the other colours and fits the colour scheme.

Eye catching fonts and colours (bold red, black, white) that suit the target audience and go nicely together

Sub headings allow you to go straight to each point

Professional looking photography

Rock and survive in red and outlined with black to make them really stand out and so it’s the first thing you see

Eroded text to match the genre and look ‘metal like’

Bold header that catches the eye

Isn't much of a colour scheme

The sub headings and header draw your attention into the article

The outline on the sub headers makes them stand out more

The blue filter on the photo goes well with the background photo

Big picture that's eye catching of the download logo to draw people into the article and so they link this page with a well known rock/metal festival

Humorous article that appeals to the target audience

NAME

METALS CREED • Makes is easy for the target audience to identify with the genre of magazine

• A creed is a system of faith/belief so it’s a clever name as though it’s a ‘Metal bible’

• The font I use is eroded like rock/metal which looks affective and makes the magazine more relatable to the target audience.

MY AIMS • A rock/metal magazine that meets the needs of the target audience

• To have a magazine that is unique

• To end up with a large number of dedicated readers

• To produce a visually aesthetic magazine that also includes content that pleases the target audience as well as the secondary audience.

CONTENTS

• 16 pages

• Front cover

• Contents

• Top ten best selling rock albums of all time

• How to survive a rock festival

• New and upcoming band

• Advertising

COLOURS AND FONTS

How to survive a rock festivalTop ten best selling rock albums of all timeNew and upcoming band

COMMERCIAL VIABILITY• Supplement magazine- distributed with the Northern Echo

• This is a good way for me to gain good readership

• Due to a high advertising income more money will be able to be spent on journalists/researchers/photographers I use.

• This is also cheap to print.

PRINTING COSTS

PERSONNEL COSTS • Journalists - £9 per hour for 9 hours = £81

• Photographer - £20 per hour for 10 hours = £200

• Models - £25 per hour for 10 hours = £250

• Subeditor – £15 per hour for 18 hours = £270

• Researchers - £20 per hour for 1 hour = £20

• Lighting assistant - £20 per hour for 10 hours = £200

• Make up assistant - £15 per hour for 1 hour = £15

Total personnel costs = £1036

EQUIPMENT COSTS• Studio space rental - £20 per hour for 10 hours = £200

• Flash lighting studio kit - £90 per hour for 10 hours = £900

• Camera (Nikon D3) - £49 per day = £49

• Additional lens hire - £20 per hour for 10 hours = £200

• QE indemnity insurance - £100 per hour for 10 hours = £1000

• Props – 4

Total equipment costs - £2349

TOTAL EXPENDITURE Printing costs - £1152.50

Personnel costs - £1036

Equipment costs - £2349

Total - £4,537.50

ADVERTISING RATES/INCOME• Back cover - £1500

• Double page spread x2 - £3500

• Single pages x2 - £1800

• Front inside cover-£1500

Total advertising income - £8,300

OVERALL PROFIT

Total production costs - £4537.50

This indicates I will have a profit of –

£3762.50

RECAP OF MY AIMS

To produce a rock/metal magazine that is unique

Offers information that readers would benefit from

To produce a visually appealing and interesting magazine

Informative yet humorous articles that the readers could relate to

Thank you for listening