met je merk aan de haal
DESCRIPTION
Introductie van de GVR Kennissessie van 3 maart 2008TRANSCRIPT
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2008THIS IS MARCH 3
INTRODUCTION GVR KENNISSESSIE
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2008Concept development
Concept test
Campaign live!
Reseach results
www.thisis2008.com
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2008“Yesterdayʼs commercial
messages were highly polished pieces of corporate
propaganda... as we lived in an era of deference, we gave
them credence”Shaun McIIrath
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www.thisis2008.com
http://www.youtube.com/watch?v=n3eZyQ2QBoQ
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2008“Only one in the 100 people
know that Unilever owns both Axe and Dove, but that
person is likely to participate in social media”
Jim Nail, Cymfony
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http://www.youtube.com/watch?v=SwDEF-w4rJk
www.thisis2008.com
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2008“The implications of this are myriad and the posisibilities
endless, so long as one can migrate from a
marketing mindset of control to one of influence”
Shaun McIIrath
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2008“Donʼt look ahead, look around...”