messenger gaming - new platform, new opportunities
TRANSCRIPT
Messenger Gaming - New Platform, New Opportunities
Tom Kinniburgh | Head of Developer Relations @ GameAnalytics@kinnth
“iMessage is the glue that keeps me stuck to the iPhone”
http://www.theverge.com/2016/10/10/13225514/apple-iphone-cant-switch-pixel-android-imessage-addiction
“iMessage is the glue that keeps me stuck to the iPhone”
Lauren Goode, The Verge
“23 minutes and 23 Seconds”
https://www.similarweb.com/blog/messaging-apps
SimilarWeb, Report 2016
Every game requires two to play
Virality unlocked through phone book
Inherently Social
A New dedicated iMessage App Store
Relatively low number of developers
Huge feature potential
Blue Ocean
Engagement and Retention
Rel
ativ
e Se
ssio
n C
ount
Session Length (Seconds)
0 20 40 60 90 120 150 180 210 240 270 300
Session count
Messenger App Session Length
Rel
ativ
e Se
ssio
n C
ount
Session Length (Seconds)
0 20 40 60 90 120 150 180 210 240 270 300
Session count Session Count Messenger
Messenger App Session Length
Retention
Ret
entio
n (%
)
0.25
0.5
0.75
1
Days
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Retention Good Games (%)
Messenger Retention
Ret
entio
n (%
)
0.25
0.5
0.75
1
Days
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Retention Good Games (%) Retention Messenger Games (%)
Meet Game Pigeon
Good Bad
“Make every choicehave meaning”
Meet Battle Bash
Bad
“Start with highintensity”
Meet Cobi Hoops
Good
“Force short skilfulSessions”
Conclusion
Naturally viral and engaging platform
Relatively blue ocean compared to the App Store
Design short app sessions with meaning
Thanks!
Find out more at:
www.gameanalytics.comwww.mobilefreetoplay.com