"Creating A Community Where Business Thrives."

Message From Tamra Spade, CEO

Doing Business DifferentlyNo one expected this or was ready for the devastation COVID-19 hascaused. Business has changed overnight. Unemployment hasskyrocketed. The economy is worse than the Great Depression. This hasleft business owners wondering how they can survive this crisis and keeptheir doors open. This could be a turning point for you! It is time toreinvent your business. To rethink your strategy. And hopefully, to comeup with a better way to do business.

Change is always scary, but sometimes needed. Like it or not, COVID-

19 has pushed us to e-commerce. It is important to use this time to findways to streamline your business. One of the first steps is implementingautomations to do more with fewer resources. Think about what you doregularly that doesn’t need higher-order thinking, or just day to day tasksthat have held you back from running your business. Financialprocedures are important, consider how you can streamline your payroll,taxes, and invoicing, make sure you don’t allow yourself to get behind bypushing your finance paperwork aside. This is imperative for success, make sure you keep an eye on yourmessage you are putting out there, “it’s not what you say, but how yousay it.” This quote is highly relevant in your marketing messaging morenow than ever. During this cultural moment shift, you should evaluate thewords your brand is saying. Avoid language that sounds like it’scapitalizing on the crisis. No “hot COVID-19 deals”. It is better to promoteoptimism, empathy, and hope. Just remember, the more you show yourhuman side the more people trust you and the more personable yourbrand will become. With so many people working from home, there will be more time spenton social media such as Facebook, Instagram and YouTube. This is alsoa great time to rethink your marketing strategy, if you don’t have one, Iwould suggest putting one together. Research the different platformswhere your target audience spends most of their time. Give them credibleinformation on things they need and how you are there to help them.Consider what you're offering. If you have people that use your productsor services including your employees, figure a way to support orcelebrate them on your social channels. There are resources out therethat can help you direct and redirect traffic to your websites and socialmedia pages. Remember these days you can make social media a placeof happiness for everybody. I realize this isn’t the solve all, but it is a start for all businesses to moveforward and get ready for our future including the Tracy Chamber ofCommerce.

Here are a few things we are working on. It is an exciting time to beinnovative and think out of the box. To meet some of our obligations weare excited to move our business to more online reaching people wehaven’t been able to in the past including our students. Over the last fewweeks we have conducted over 100 student mock interviews preparingthem for their professional future in the business world. We are building asite to hold a virtual job fair; this will be ongoing to help students andadults find positions and our businesses in workforceplacement. Improving our marketing plan is imperative to helping ourmembers with their businesses moving forward.

The Tracy Chamber of Commerce will be ready, and we are excited tosee what the future will bring. If you need assistance, we can refer you

and we are also here to help. Please contact us at 209-835-2131.

In Gratitude,

Tamra SpadeTamra Spade, CEOThe Tracy Chamber of Commerce

Giving Tuesday Is May 5th

Giving Tuesday Now (or #GivingTuesdayNow depending on your love ofhashtags) is the first day of giving organized by the same people who created#GivingTuesday, with a focus on boosting fundraising and support for thenonprofit community that so often works behind the scenes during crises suchas COVID-19.

With more than $2 billion raised by organizations during #GivingTuesday 2019,it's likely that #GivingTuesdayNow will give a much-needed boost toparticipating nonprofit organizations.

Please go to the Tracy Chamber Facebook page to learn more about how youcan support and donate to your non-profit of choice.

Tracy Chamber FacebookPage

Cose & Associates Real EstateReceives Chamber Membership Plaque

El Patio RestaurantWishes Everyone A Happy Cinco de Mayo

Follow El Patio OnFacebook!

Town & Country CafeNow Offering To Go Orders

Town and Country Cafe is conveniently located at 27 W. 10th Street andthey are now providing To-Go orders! Check out their delicious menuherehere.

Operating hours are Tuesday through Friday from 9am to 6pm andSaturday from 9am to 2pm. They are closed on Sunday and Monday.During Shelter in Place directives you can place to-go orders by calling209-835-6751 or just go to Door DashDoor Dash for convenient delivery.

Check Out Their MenuHere!

Tracy Golf And Country ClubIs Now Open!

The Tracy Golf and Country is now open and welcomes open guest play.Originally built in 1955, the course was expanded to a championship 18 holelayout in 1969 and completed major reconstruction in 2014.

The five teeing areas range from the shortest total of 5181 yards to the longestof 6852 yards with a NCGA rating of 73.9. The course is one of the mostunique and environmentally friendly courses in all of California.

Call the Pro Shop to book your spot (209) 835-9463 or book your tee timeonline. . Health and Safety rules and Social Distancing protocols will be in effect.

Book Your Tee TimeHere!

Unemployment Assistance Program

As part of the federal CARES ActCARES Act, the new Pandemic UnemploymentAssistance (PUA) program helps unemployed Californians who are businessowners, self-employed, independent contractors, have limited work history, andothers not usually eligible for regular state UI benefits who are out of businessor services are significantly reduced as a direct result of the pandemic. Theprovisions of the program include:

Up to 39 weeks of benefits starting with weeks of unemploymentbeginning February 2, 2020, through the week ending December 26,2020, depending on when you became directly impacted by thepandemic.

A new 13-week federal extension for those who run out of their regularstate-provided UI benefits (maximum 26 weeks). File a PUA claim andyou may be converted to the federal extension once it is available.

Click Here For MoreInformation!

The Candy Shoppe Goes Online!

Our door maybe closed but our e-commerce site is up and running!! You willfind a good selection of what’s behind the front window. And, we have NEWMARKDOWNS too!

View The Candy Shoppe CollectionsHere!

Delightful Denny's

Thank you to Tracy Denny’s for providing treats for our heroes on the front lineat Sutter Hospital.They will be returning with more for the late nite crew tonightbecause no one does late night better than Denny’s!

Denny's is conveniently located at 3718 N. Tracy Blvd. Call today 209-836-1047 and place your order. Curbside pickup is available and they are alsooffering FREE delivery on orders $20 or over.

Check Out Denny's Menu Here!

Something Delish Is AlwaysAvailable At SweetArts!

SweetArts is open! Call to place your orders — (209) 879-3353.

Voted Best of Tracy and Best of San Joaquin County, SweetArts specializes inhandcrafted custom cakes and cupcakes designed for any occasion. Usingperfected recipes with an artistic approach to design, we create custom cakesand cupcakes that not only taste amazing, they are beautifully decorated aswell.

Here's just a few things that make our cakes and cupcakes different; we use amousse frosting that we make in many different flavors. The mousse is light,creamy, and delightfully surprising if you do not prefer the sweetness ofbuttercreams.

C U P C A K E S Neapolitan

Twix Chocolate Chip Cookie

Burnt Almond Strawberry Cream Cheese

Banana Sundae Lemon Blueberry

Vanilla Triple Chocolate

Red Velvet

P A S T R YMini Waffle Cakes

Lemon Bars Peach Pie Bars

Gourmet Brownies FudgeEclairs

Cream Puffs S’mores Cookies

Chocolate Chip CookiesFruity Pebbles Macarons

K E T OPB Fat Bombs

Chocolate Chip Cookie Truffles Red Velvet Cream Cheese Cookies

Lemon Bars Chocolate Espresso Cheesecake

Pecan Bars Chocolate Chip Macadamia Cookies @ SweetArts

Click Here To See More DeliciousDelights!

You Don't Want To Miss This!Delta College Virtual Job Fair

Chat with various employers who are currently hiring and will be presenting anoverview of their company, employee expectations and how to apply!Multiple Sessions throught the day.

Student participants will be selecting 30 minute sessions to attend during thistime.

Click Here To Pre-Register!

Inspiration For Your Day!

"Aim above morality. Be not simply good,

"Aim above morality. Be not simply good,be good for something."

— Henry David Thoreau —

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