meredith bennett david roach caitlin sullivan wes woods
DESCRIPTION
Meredith Bennett David Roach Caitlin Sullivan Wes Woods. Agenda. Background Main Problem Research Questions Methodology Analysis Recommendations. Background. Privately owned company Promotes Christian values Over 1,606 restaurants in 39 states - PowerPoint PPT PresentationTRANSCRIPT
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Meredith BennettDavid Roach
Caitlin SullivanWes Woods
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Agenda
• Background• Main Problem• Research Questions• Methodology• Analysis• Recommendations
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Background
• Privately owned company• Promotes Christian values• Over 1,606 restaurants in 39 states• Known for the chicken sandwich and waffle
fries
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Main Problem
• Current locations of Chick-fil-A in Waco are inconvenient to the Baylor population.
• We are determining where a new location of Chick-fil-A would have potentially the most success in Waco.
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Research Questions
• Who are the main competitors?• Who predominately eats at Chick-fil-A?• If Chick-fil-A were to expand, where would the
preferred location be in Waco?
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Secondary Sources
• Census Data• Yellowpages.com• Valassis.com• Revelationom.com
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Primary Data
• Focus Group– 6 males and 4 females– Held in business lobby
• Survey– 103 responses– Sent out to approximately 350 people– Selected classmates and acquaintances– Issued through email, twitter, and Facebook
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Analysis
• Focus Group Findings– 7out of the 10 respondents said they would prefer
a location that is closer to Baylor campus. – Some of the suggestions for a new location were
by the other food chains, off La Salle, or downtown.
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Analysis
• Survey– Respondent profile
• 76 male• 26 female• 99% age 18-25
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Respondent Profile
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How satisfied are you with your current Chick-fil-A location?
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
How satisfied are you with
Chick-fil-a's location?
102 3.75 1.589 .157
One-Sample Test
Test Value = 3
t df Sig. (2-tailed)
Mean
Difference
95% Confidence Interval of the
Difference
Lower Upper
How satisfied are you with
Chick-fil-a's location?
4.799 101 .000 .755 .44 1.07
Ho: People are somewhat dissatisfied with the current location.Ha: People are not somewhat dissatisfied with the current location.
P value=<0.0001 (p-value in the table=0.000)Significance level= .05
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How satisfied are you with your current Chick-fil-A location?
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
How satisfied are you with
Chick-fil-a's location?
102 3.75 1.589 .157
One-Sample Test
Test Value = 3
t df Sig. (2-tailed)
Mean
Difference
95% Confidence Interval of the
Difference
Lower Upper
How satisfied are you with
Chick-fil-a's location?
4.799 101 .000 .755 .44 1.07
Ho: People are somewhat dissatisfied with the current location.Ha: People are not somewhat dissatisfied with the current location.
P value=<0.0001 (p-value in the table=0.000)Significance level= .05
Reject Ho
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Cross TabulationAre you male or female? * Would you visit Chick-fil-a more often if another location was added?
Would you visit Chick-fil-a more
often if another location was
added?
TotalYes No
Are you male or female? Male Count 61 14 75
% within Are you male or
female?
81.3% 18.7% 100.0%
% within Would you visit
Chick-fil-a more often if
another location was
added?
74.4% 73.7% 74.3%
Female Count 21 5 26
% within Are you male or
female?
80.8% 19.2% 100.0%
% within Would you visit
Chick-fil-a more often if
another location was
added?
25.6% 26.3% 25.7%
Total Count 82 19 101
% within Are you male or
female?
81.2% 18.8% 100.0%
% within Would you visit
Chick-fil-a more often if
another location was
added?
100.0% 100.0% 100.0%
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Independent Sample t-test
Group Statistics
Are you male or female?
N Mean Std. Deviation
Std. Error
Mean
How far are you willing to
travel to eat Chick-fil-a-
distance in miles
dimension1
Male 73 11.9041 6.19176 .72469
Female 25 8.4800 3.53695 .70739
Independent Samples Test
Levene's Test for Equality of
Variances t-test for Equality of Means
F Sig. t df Sig. (2-tailed)
Mean
Difference
Std. Error
Difference
95% Confidence Interval of the
Difference
Lower Upper
How far are you willing to
travel to eat Chick-fil-a-
distance in miles
Equal variances assumed 4.440 .038 2.617 96 .010 3.42411 1.30842 .82692 6.02130
Equal variances not
assumed
3.381 73.738 .001 3.42411 1.01271 1.40613 5.44209
Ho: There is no difference between gender and distance willing to travel.Ha: There is a difference between gender and distance willing to travel.
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Results of independent t-test
Test for equality of variances: p-value = 0.038.
p-value < 0.05 Reject the null hypothesis of ‘equal variance’.
t-test for equality of Means:
P-value for the t-test = 0.001 Significance level = 5% or 0.05 p-value 0.001 < 0.05 REJECT NULL HYPOTHESIS
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Preferred LocationStatistics
West of Baylor's campus Downtown
On La Salle Dr. In Bellmead
N Valid 102 102 102 102
Missing 1 1 1 1
Mean 3.78 3.42 4.30 2.08
Median 4.00 3.50 5.00 2.00
Range 4 4 4 4
Based on a scale 1-5, with 1 being least preferred and 5 being most preferred.
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Recommendations
• The location that was most preferred was located on La Salle.
• We believe that this location would be the most profitable for Chick-fil-A.
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Recommendations
Franklin Ave. location
Baylor location
Preferred location
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Any questions??