merchandising collections to enhance the customer...
TRANSCRIPT
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OLA Super Conference 2013
Merchandising Collections to Enhance the
Customer Experience
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Outline
• Why merchandise? • What to merchandise? • Furniture and equipment • Creating displays • De-cluttering • Plan for success • The use of video
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Why merchandise?
• Customer experience • Current environment • Make it easy for busy people • Highlight the collection
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What to merchandise? • Know your community
• Map your customers in the branch • Keep it good looking • Experiment and learn • Keep it fresh
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Furniture and Equipment
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Standard Shelving Bays
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Standard Shelving Bays - Children's
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Table Top Displays
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Gondolas
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Cubes
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Wedding Cake
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Slatwall
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Acrylic Display Holders
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Tips for Table Top Displays
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- think plentiful and abundant - use various levels, colours and face forward - curve your design and look at it from several angles
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Use risers, stacking and face forward
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Don’t: have all titles on the same level
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Tips for Standard Shelving Bays
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- Display materials face forward, use a holder for stability whenever possible - Keep additional materials nearby for easy refilling
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- Use the space at the end of a shelf to display materials from that shelf face forward - Consider sloped book display shelves to create display opportunities on bottom shelves
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Display materials in the prime browsing zone which is eye level to knee height
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Use lower shelves in the Children’s Area, they can easily reach the bottom shelves
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Don’t: have a forest of books on the top of every shelf range, it looks cluttered and obscures sightlines
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Tips for Slatwall
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Use the proper holder for the task
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- Keep collection items within easy arms reach - Display items in vertical or horizontal lines to create appeal and
allow eyes to glide easily from title to title - Tidy and refill holders routinely
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Use stack ends and gondola ends to display program flyers and collections
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Tips for Gondolas
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Cascade
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Columns: dvds & audiobooks
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Columns: graphic books
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Colour blocks, combinations and contrasts
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Make sure the unit looks appealing from all approaches and angles
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Tools
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Acrylic Display Holders
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Sign Holders
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Headers
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Collection Display Units
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Pockets
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Clutter Busters
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Entrances and Foyers
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Service Desks
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Adult Areas
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Information Bulletin Boards
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Meeting Rooms
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Strategies for Fighting Clutter
• Walk in the front door • Make it somebody’s job • Branch audit • Bring in fresh eyes
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Use of Video
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Reasons to choose video
• E-mails are easily ignored • Video branding personality faster • Video differentiates you from others • Sometimes a picture is worth a thousand words
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Using video to convey your message
• Keep the video under five minutes or less • Use parody, humour, and library shtick
whenever possible or appropriate • Invite special guests to speak about their areas
of expertise
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The face of the Branch-tastic! videos
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Helpful Equipment
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Tripod
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Green Screen
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Adobe Creative Suite 6 Production Premium
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A key element in having an excellent video is not only a good premise and script; it is also the editing. Having someone edit your video properly can enhance the way your masterpiece is received
The Importance of Editing
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Have fun merchandising your collections OLA Super Conference 2013
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Presented by: Heather Mathis, Divisional Support Manager, Branches, [email protected] Paula Smith-Nadin, Senior Services Specialist—Customer Experience [email protected] Ellen Lewkowicz, Senior Department Head, North York Central Library, [email protected] Richard De Melo, Library Assistant, Oakwood Village Library [email protected]
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