merchandise mart social media presentation
DESCRIPTION
Presentation to a group of interior design students at the Merchandise Mart in Chicago on October 2. http://www.lakeshorebranding.com/TRANSCRIPT
SOCIAL MEDIA BRANDING
Lakeshore Branding
September 29, 2009
Who is this guy?
Marketing Consultant for brands like Dell, Gortex, Jamba Juice, Cartridge World and even the Chicago Bears
I’m Certified Started digital marketing agency 2 years
ago 3 things you (hopefully) don’t know
about me
I require 3 pillows to fall asleep…
(head, knees, 1 to cuddle with)
My nickname is
Porkchop
I am a Blue
Demon(ie DePaul University)
Social Media History
Linkedin launched in 2003, Cinco de Linkedin
Facebook came about a year later Twitter new comer in the Game Understand where your clients are
The Stats
40,000 new blogs a day 1400% Growth on Twitter past year 25-44 year olds most active on
Twitter More than 1 billion pieces of content
(web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook
Average age of LinkedIn user is 41 and income is $109K
Social Media Revolution Video In 2010, Gen Y will outnumber Baby Boomers
96% of them are on Social Media 1 in 8 Got Married From People Met Online 1 Billion ipod app downloads in first 9 months Women 55-65 is the Fastest Growing Segment
on Facebook. 78% Trust Online Reviews
Social Media Video
Naked Pizza
“69 percent of sales generated during a one-day Twitter advertising blitz”
Dominos
000000000000000000000000000000000000
Build Your Brand: Facebook
Fill out your profile Import Your Contacts & Grow Your
Network Update Status Start a Group or Page Join or Start an Event(s)
Building Your Brand: Twitter
1. Claim your Twitter handle
Building Your Brand: Twitter
2. Decide how you want to brand yourself
Building Your Brand: Twitter
3. Become known as an expert or resource
Building Your Brand: Twitter
4. Establish a Twitter marketing plan
• Email signature • Personal/corporate website • Blog homepage + posts • Email newsletter • Presentations • Business Card • Article writing / guest blog posting • Networking on Twitter: • Promotional products
Building Your Brand: Twitter
5. Utilize third-party applications
HootSuite TweetDeck TweetMeMe
Build Your Brand: Linkedin
1. Brand your profile
Build Your Brand: Linkedin
2. Develop your network
Build Your Brand: Linkedin
3. Position yourself as a leader
Feed your social networks Check out services like http://ping.fm or
http://posterous.com/
Staying Fresh
<tip> Get a good writer </tip>
Dive in the Water is nice….
1Thanks for your time.
How can you learn more?
Office: 312-229-0038
www.lakeshorebranding.comTwitter @lsbranding
Social Media Resources
Mashable SlideShare FeedBurner Google Reader Hootsuite
Thanks to Mashable & Expresso Marketing for images.