Mercedes-Benz

Daimler AG By Ellese Launer

Brief History

• Daimler is the parent company of Mercedes-Benz • Manufactures cars in 13 division • It was established in 1886 by Gottlieb Daimler and Carl

Benz • Based in Stuttgart, Germany• The first Mercedes was placed on the market on

December 22, 1900• Daimler AG is still known as the world’s most successful

automobile companies• Their goal is to “Create exciting premium automobiles

that set standards in design, safety, comfort, perceived value, reliability and environmental compatibility.

• Produce commercial vehicles that are the best in their respective competitive environment, and outstanding service solutions related to these products.”

Dr. Dieter Zetsche- Chairman of the Board of Management Daimler AG/Head of Mercedes-Benz CarsDr. Wolfgang Bernhard- Manufacturing and Procurement Mercedes-Benz Cars & Mercedes-Benz VansDr. Christine Hohmann-Dennhardt- Integrity and legal AffairsWilfried Porth – Human Resources & Labor Relation DirectorBobo Uebber- Finance &controlling/ Daimler Financial ServicesDr. Thomas Weber- Group Research &Mercedes-Benz Car Development

Board of Directors

Product and Services

• Thirteen classes of cars : C E S CL CLS GLK M GL R SLK SL SLS• Coupes and Sedans, SUVs and Crossovers, supercars and Roadsters• Eco-friendly line of hybrids, electric motors and fuel efficient cars• Build your own Mercedes-Benz• New and used cars, lease a car• Payment estimator • Financial options• Online support

International Business

•Headquarters in Stuttgart, Germany•Develop, manufacture and produce in over 200 countries•Main production sites are US, Germany, Western Europe, Asia Pacific•Most prominent markets right now is China•Expanding in South America•Expected Sales for the upcoming year:

• Germany: increase in sales• US and Western Europe: unpredictable• Asia: Huge portion of demand and sales

Achievements

• 2008 Mercedes-Benz was place 11th in Top 100 Global Brands•2010, Daimler AG was ranked number one in Europe’s most valuable automobile and parts companies • 2010, Mercedes-Benz was ranked 10 in companies with the highest reputation in leadership around the world• Advance technology in hybrids• Night view assist•Distronic Plus •BlueTEC •The C300

Challenges

•Increase in automobile market•Competition• GM• Ford• Porsche

• Slow growth after economic crisis• Unable to raise prices even when cost of production is increasing

Global Impact

• Eco friendly- BlueTECH• Safety- Designed review monitors• Economically-Daimler is implementing 10,000 new jobs

world wide

Financial Evaluation

• Significant loss in revenue starting in the year 2008• 2010, there was a 20% increase in sale units in the first quarter• Market expansion, variety in products, and new innovation and

technology

To Conclude

• Continuous push for new ideas, designs and technology to further expanded their reputation

• Impressive job in the face of one of the worse recessions.

• Increase the variety of vehicles and expand the market in foreign countries has coincided with the company’s success

• One suggestion that would benefit the company would be to place advertisement centered on the green movement Mercedes-Benz is participating in