www.theonlinecircle.com

August Facebook Report2013

Mercedes-Benz Australia

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• 5,976 new fans added (6,923 thousand in July) which represents a month growth rate of 6.61%.

• More than competitors Audi Australia 3,923 thousand (6.04%) and BMW Australia 5,144 thousand (5.29%)

• A weekly average engagement rate of 11.21%.

• More than competitors BMW Australia (6.45%) and Audi Australia (11.10%).

• The largest growth demographic came from Males aged 25-34 (1,222).

• The largest female growth demographic was also 25-34 (643)

Growth and Engagement

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• “Itching for a thrill this Monday? The SL is waiting.” was the most liked post for July with 3,138 likes, 150 shares and 114 comments. http://on.fb.me/1a2jSXx

• “If you were jumping into the back of the new S-Class, who would be your driver?” was the most commented post with 390 comments for the month. http://on.fb.me/15S5UXr

Post Performance

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Unique Reach for the period 1st August – 31st August 2013:

Total: 6,196,003 (+3,504,024)Paid: 5,154,538 (+3,344,383)Organic: 658,356 (+181,53)Viral: 486,379 (+180,612)

Paid reach is greater in August due to the additional campaigns run, such as Precious Metal and MB Style.

Visibility and Reach

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• 100k fan application

• Optimisation of Advertising Strategy

• Review of suggested Facebook application promotion (one of the reasons fans ‘Like’ pages is for the opportunity to enter competitions).

• Using social pulse user data, create a Mercedes-Benz fan center application.

• Continue to adapt ads to changing Facebook features, ‘hero vehicles’, and targeting key demographics.

• Endeavour to leverage support for the page and Facebook competitions from other online and offline channels (PPC, EDM’s, above board and TVC’s).

What’s Next