mercedes benz 2016

16

Upload: madhur-singhania

Post on 11-Apr-2017

75 views

Category:

Automotive


1 download

TRANSCRIPT

YEAR OF INCEPTION

1926

FOUNDERS

GOTTLIEB DAIMLER KARL BENZ

HEADQUARTERS

STUTTGART, GERMANY

LOCATIONS• Jakarta• India• Medan• Kuala Lumpur• Singapore• Hong Kong• Taipei• Macau• Shanghai

LOGO HISTORY

COMPACT LUXURY : A class, B classSALOONS : C class , E class, S class , CLA classCOUPES : CLS, S500, GLESUV : GLE, GLS, GA, GLCMAYBACH : S600

PRODUCT MIX

MERCEDES BENZ C CLASS

MARKET SHARE OF C CLASS

COMPETITORS OF C CLASS

PRICING STRATEGIES

C 220 CDI AMG LINERs 48.9 lac

• Engine and performance is definitely one of the most important criterias. Comparing the three, we find that Mercedes Benz C Class has the highest capacity for engine with 2.2 litres compared to 2 litres each for Audi A4 and BMW 3 Series.

• When it comes to top speed, BMW 3 Series beats Mercedes Benz C Class by a whisker with 235kmph top speed for the former and 233kmph for the latter. The top speed for Audi A4 on the other hand is 222kmph which is pretty far behind its two competitors.

• When it comes to hitting the 100kmph mark, Mercedes Benz C Class takes away the cake crossing the same barrier in just 7.4 seconds compared to 7.6 seconds taken by BMW 3 Series and 7.9 seconds taken by Audi A4.

• Although for luxury saloons, fuel economy is not the priority but the factor does come into play when you put your alternatives against each other in perspective. Mercedes Benz C Class claims the highest fuel economy with 19.27kmpl whereas BMW 3 Series is not far behind with 18.88kmpl followed by Audi A4 offering a mileage of 17.11kmpl

FACTORS OF COMPARISION

MERCEDES BENZ CYCLE (BIKE)

The exclusive Mercedes-Benz design All-Mountain Mountain Bike available in Matt black / anthracite color comes with a 30-speed shifter (SRAM X.7/X.9), hydraulic disc brakes (Avid Elixir R, 185 mm). The suspension fork (Fox) has a 120mm travel in the front and 125 mm travel in the rear (DT Swiss). The maximum load capacity of the bike is 130 kg with the weight of bike approx. 12.9 kg. Available in Large size (FH 53 cm). Price :369996 INR*

ILLUMINATED STAR

BY MADHUR GUPTA BBA 2ND YEAR 30

THANK YOU