mercado online brasileiro
DESCRIPTION
Palestra do Pedro Nunes, do Google, no Fórum de Marketing Digital Etapa São Paulo. Realizado no dia 26 de agosto de 2014.TRANSCRIPT
![Page 1: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/1.jpg)
Transformações do
Novo Consumidor DigitalPedro N. | Google
![Page 2: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/2.jpg)
“Iremos viver mais mudanças e a uma velocidade ainda maior
do que qualquer outra geração. E essa mudança, guiada em
boa parte por dispositivos que estarão nas palmas de nossas
mãos, será mais pessoal e participatória do que jamais
poderíamos imaginar”
The New Digital AgeBy Jared Cohen & Eric Schmidt | 2013
![Page 3: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/3.jpg)
Conectividade.
![Page 4: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/4.jpg)
![Page 5: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/5.jpg)
Google Confidential and Proprietary
![Page 6: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/6.jpg)
![Page 7: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/7.jpg)
Todos, em todos os lugares, sempre conectados.
Google Confidential and Proprietary
![Page 8: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/8.jpg)
Multiplicidade.
![Page 9: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/9.jpg)
Fonte: eMarketer
![Page 10: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/10.jpg)
Fonte: eMarketer
![Page 11: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/11.jpg)
Fonte: eMarketer
![Page 12: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/12.jpg)
Fonte: eMarketer
![Page 13: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/13.jpg)
Fonte: eMarketer
![Page 14: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/14.jpg)
Fonte: eMarketer
Pesquisa online, compra offline.
Google Confidential and Proprietary
![Page 15: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/15.jpg)
Fonte: MI4
50% É a parcela estimada de pessoas que irão procurar sua marca online, depois de serem impactados no offline.
Google Confidential and Proprietary
![Page 16: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/16.jpg)
Multiplicidade
Google Confidential and Proprietary
![Page 17: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/17.jpg)
Participatividade.
![Page 18: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/18.jpg)
A Era da Participação.
Google Confidential and Proprietary
![Page 19: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/19.jpg)
historias nao somente
contadas e distribuidas para.
por.com.consumidores
![Page 20: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/20.jpg)
Minhas experiências digitais
são melhorias, e não desvios.
Google Confidential and Proprietary
![Page 21: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/21.jpg)
![Page 22: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/22.jpg)
Google Confidential and Proprietary
![Page 23: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/23.jpg)
Google Confidential and Proprietary
![Page 24: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/24.jpg)
Google Confidential and Proprietary
![Page 25: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/25.jpg)
A jornada até a conversão é longa.
ex: Caminho médio de compra do cliente na categoria vestuário.Google Confidential and Proprietary
![Page 26: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/26.jpg)
Como o Google pode te ajudar.
Google Confidential and Proprietary
![Page 27: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/27.jpg)
Rede de Display.
Google Confidential and Proprietary
![Page 28: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/28.jpg)
YouTube.
Google Confidential and Proprietary
![Page 29: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/29.jpg)
Rede de Pesquisa.
Google Confidential and Proprietary
![Page 30: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/30.jpg)
Google Shopping.
Google Confidential and Proprietary
![Page 31: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/31.jpg)
Remarketing.
Google Confidential and Proprietary
![Page 32: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/32.jpg)
Recapitulando...
![Page 33: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/33.jpg)
/ esteja sempre conectado;
/ orquestre sua comunicação;
/ crie um ecossistema participativo;
Google Confidential and Proprietary
![Page 34: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/34.jpg)
Como começar?
Google Confidential and Proprietary
![Page 35: Mercado Online Brasileiro](https://reader033.vdocuments.mx/reader033/viewer/2022050815/5459304cb1af9fb66e8b57bc/html5/thumbnails/35.jpg)
Obrigado,[email protected]