Menu Engineering

Oğuz Benice Bilkent University

School of Tourism &Hotel Management

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Margarita 1'600 %9.04 $1.30 $5.00 $3.70 $5'920.00 High High Winner2 Venezıana 1'300 %7.34 $1.40 $6.50 $5.10 $6'630.00 High Low Sleeper3 Bologna 1'900 %10.73 $1.60 $5.50 $3.90 $7'410.00 High High Winner4 Roma 1'100 %6.21 $2.00 $8.00 $6.00 $6'600.00 High Low Sleeper5 Napoli 2'400 %13.56 $1.80 $5.80 $4.00 $9'600.00 High High Winner6 Firenze 750 %4.24 $1.70 $4.50 $2.80 $2'100.00 Low Low Loser7 Milano 1'800 %10.17 $2.50 $7.00 $4.50 $8'100.00 High High Winner8 Calzone 1'500 %8.47 $2.00 $4.50 $2.50 $3'750.00 Low High Runner9 Sucuklu 1'450 %8.19 $2.20 $5.50 $3.30 $4'785.00 Low Low Loser

10 Pastırmalı 850 %4.80 $1.80 $5.00 $3.20 $2'720.00 Low Low Loser11 Vegeterian 2'200 %12.43 $1.60 $4.00 $2.40 $5'280.00 Low High Runner12 Karidesli 850 %4.80 $2.70 $5.50 $2.80 $2'380.00 Low Low Loser1314151617181920

H L TotalTotal Number Sold: 17'700 Average Gross Profit (I/H) $3.69 Gross Profit

K M INumber of Items: 12 Average Popularity (100/K) %8.33 $65'275.00

profit

popularity

WINNERS OR STARS

SLEEPERS OR PUZZLES

RUNNERS OR PLOWHORSES

LOSERS OR DOGS

$ 3.69% 8.33

Milano ?

profit

popularity

$ 3.69% 8.33

$ 4.50

% 10.17Milano

Vegeterian ?

RUNNERS OR PLOWHORSES WINNERS OR STARS

SLEEPERS OR PUZZLESLOSERS OR DOGS

profit

popularity

$ 3.69% 8.33

$ 4.50

% 10.17Milano

Vegeterian

$ 2.40

% 12.43

Roma ?

WINNERS OR STARSRUNNERS OR PLOWHORSES

SLEEPERS OR PUZZLESLOSERS OR DOGS

profit

popularity

$ 3.69% 8.33

$ 4.50

% 10.17Milano

Vegeterian

$ 2.40

% 12.43

Roma

$ 6.00

% 6.21Firenze ?

RUNNERS OR PLOWHORSES WINNERS OR STARS

SLEEPERS OR PUZZLESLOSERS OR DOGS

profit

popularity

$ 3.69% 8.33

$ 4.50

% 10.17Milano

Vegeterian

$ 2.40

% 12.43

Roma

$ 6.00

% 6.21

Firenze

$ 2.80

% 4.24

RUNNERS OR PLOWHORSES WINNERS OR STARS

SLEEPERS OR PUZZLESLOSERS OR DOGS

Action Plan MENU ANALYSIS

Winners or Stars (high profit and high popularity): don't touch this item or increase a little bit the price.

Runners or Plowhorses (low profit and high popularity): increase the price or decrease cost (reduce portion size, decrease food quality) except for signature items.

Sleepers or Puzzles (high profit and low popularity): decrease the price, change the name for attractiveness, change the recipe, relocate on the menu or promote this item.

Losers or Dogs (low profit and low popularity): abandon this item, increase the price to make it a sleeper, or reduce the price to make it a runner.

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 400 %11.94 $1.20 $4.50 $3.30 $1'320.00 High Low Sleeper2 Item B 300 %8.96 $1.40 $5.00 $3.60 $1'080.00 High Low Sleeper3 Item C 500 %14.93 $2.20 $5.50 $3.30 $1'650.00 High High Winner4 Item D 400 %11.94 $2.20 $6.00 $3.80 $1'520.00 High Low Sleeper5 Item E 600 %17.91 $1.00 $4.00 $3.00 $1'800.00 Low High Runner6 Item F 250 %7.46 $1.00 $4.00 $3.00 $750.00 Low Low Loser7 Item G 350 %10.45 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser8 Item H 550 %16.42 $2.00 $4.00 $2.00 $1'100.00 Low High Runner9

1011121314151617181920

H L TotalTotal Number Sold: 3'350 Average Gross Profit (I/H) $3.07 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $10'270.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 450 %12.68 $2.00 $5.00 $3.00 $1'350.00 Low High Runner2 Item B 350 %9.86 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser3 Item C 600 %16.90 $1.50 $5.00 $3.50 $2'100.00 High High Winner4 Item D 250 %7.04 $3.00 $6.00 $3.00 $750.00 Low Low Loser5 Item E 400 %11.27 $2.00 $5.00 $3.00 $1'200.00 Low Low Loser6 Item F 400 %11.27 $1.00 $4.00 $3.00 $1'200.00 Low Low Loser7 Item G 450 %12.68 $2.00 $5.00 $3.00 $1'350.00 Low High Runner8 Item H 650 %18.31 $1.00 $5.00 $4.00 $2'600.00 High High Winner9

1011121314151617181920

H L TotalTotal Number Sold: 3'550 Average Gross Profit (I/H) $3.27 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $11'600.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 450 %12.68 $2.00 $5.00 $3.00 $1'350.00 Low High Runner2 Item B 350 %9.86 $2.00 $5.00 $3.00 $1'050.00 Low Low Loser3 Item C 600 %16.90 $1.50 $5.00 $3.50 $2'100.00 High High Winner4 Item D 250 %7.04 $3.00 $6.00 $3.00 $750.00 Low Low Loser5 Item E 400 %11.27 $2.00 $5.00 $3.00 $1'200.00 Low Low Loser6 Item F 400 %11.27 $1.00 $4.00 $3.00 $1'200.00 Low Low Loser7 Item G 450 %12.68 $2.00 $5.00 $3.00 $1'350.00 Low High Runner8 Item H 650 %18.31 $1.00 $5.00 $4.00 $2'600.00 High High Winner9

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H L TotalTotal Number Sold: 3'550 Average Gross Profit (I/H) $3.27 Gross Profit

K M INumber of Items: 8 Average Popularity (100/K) %12.50 $11'600.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 300 %16.22 $2.00 $5.00 $3.00 $900.00 Low Low Loser2 Item B 400 %21.62 $2.00 $6.00 $4.00 $1'600.00 High High Winner3 Item C 250 %13.51 $1.50 $5.00 $3.50 $875.00 High Low Sleeper4 Item D 400 %21.62 $3.00 $6.00 $3.00 $1'200.00 Low High Runner5 Item E 200 %10.81 $2.00 $5.00 $3.00 $600.00 Low Low Loser6 Item F 300 %16.22 $1.00 $5.00 $4.00 $1'200.00 High Low Sleeper789

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H L TotalTotal Number Sold: 1'850 Average Gross Profit (I/H) $3.45 Gross Profit

K M INumber of Items: 6 Average Popularity (100/K) %16.67 $6'375.00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 2.400 %26,82 $3,30 $6,90 $3,60 $8.640,00 Low High Runner2 Item B 1.300 %14,53 $3,40 $10,90 $7,50 $9.750,00 High Low Sleeper3 Item C 1.900 %21,23 $2,60 $6,49 $3,89 $7.391,00 Low High Runner4 Item D 1.100 %12,29 $4,00 $14,99 $10,99 $12.089,00 High Low Sleeper5 Item E 1.800 %20,11 $2,80 $10,80 $8,00 $14.400,00 High High Winner6 Item F 450 %5,03 $1,70 $8,50 $6,80 $3.060,00 High Low Sleeper789

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H L TotalTotal Number Sold: 8.950 Average Gross Profit (I/H) $6,18 Gross Profit

K M INumber of Items: 6 Average Popularity (100/K) %16,67 $55.330,00

A B C D E F G J N PNumber Menu Cost Selling Gross Total Gross Menu Item

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 2.400 %23,30 $3,50 $12,50 $9,00 $21.600,00 Low High Runner2 Item B 1.300 %12,62 $5,50 $14,00 $8,50 $11.050,00 Low Low Loser3 Item C 2.100 %20,39 $3,50 $13,50 $10,00 $21.000,00 High High Winner4 Item D 1.100 %10,68 $5,00 $18,00 $13,00 $14.300,00 High Low Sleeper5 Item E 1.800 %17,48 $3,80 $14,00 $10,20 $18.360,00 High High Winner6 Item F 1.600 %15,53 $3,00 $11,00 $8,00 $12.800,00 Low Low Loser789

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Menu Engineering (20 pts)Graph (10 pts)Action Plan (20 pts)

Sold Mix Price Profit Gross Profit Mix Category(%) (E-D) Profit (FxB) Category Category

1 Item A 1.300 %12,50 $3,50 $12,50 $9,00 $11.700,00 Low Low Loser2 Item B 2.800 %26,92 $5,50 $14,00 $8,50 $23.800,00 Low High Runner3 Item C 2.100 %20,19 $3,50 $13,50 $10,00 $21.000,00 High High Winner4 Item D 1.100 %10,58 $5,00 $18,00 $13,00 $14.300,00 High Low Sleeper5 Item E 1.500 %14,42 $3,80 $14,00 $10,20 $15.300,00 High Low Sleeper6 Item F 1.600 %15,38 $3,00 $11,00 $8,00 $12.800,00 Low Low Loser789

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Menu Engineering (20 pts)Graph (10 pts)Action Plan (20 pts)