Peace of Mind Oin, Dwayne & Hari

The Shocking Facts Mental health and behavioural problems (e.g.

depression, anxiety and drug use) are reported to be the primary drivers of disability worldwide, causing over 40 million years of disability in 20 to 29-year-olds.

It is estimated that 1 in 6 people in the past week experienced a common mental health problem

50% of mental health problems are established by age 14 and 75% by age 24

High Suicide Rates Suicide is the most common cause of death for men

aged 20-49 years in England and Wales. One person in fifteen had made a suicide attempt at

some point in their life. In 2013, 6,233 suicides were recorded in the UK for

people aged 15 and older. Of these, 78% were male and 22% were female

From 2005 to 2014 girls and boys between the ages of 10-14, records show 98 children have committed suicide (59 Boys and 39 Girls)

Suicide rates two years late ?

Case Study: Depression Some might feel that depression is simply feeling

unhappy or fed up for a few days, when in all reality it goes so much more deeper.

Depression can last for more than just a few days and in fact can persistently feel sad for weeks, even months and in some cases, for years. Depression has been classed as a real illness with real symptoms and isn't something that you can just snap out of and due to the change in times, with the right treatment can be treated.

Case Study: How to Spot the SignsDepression is not something that is the same for everyone, because depression can affect people in different ways, therefore having different symptoms.

Psychological symptoms

Feeling irritable

Feeling of constant low mood or sadness

Having low self-esteem

Having difficulties finding motivation or interests in things

Feeling of constant anxiety or worried

Having suicidal thoughts or thoughts of self harm

Case Study: Springer family On 28th January 2010, a personal friend of mines 9

year old cousin decided that it was time to end his own life. Yes! He was 9 years old. A lot of people feel that depression is only affecting adults and therefore during this time the child was personally fighting his inner demons and to this day no one really knows why he decided to take his life, however his mother stated weeks leading up he was feeling more upset and at point was not even eating like he normally done.

Untreated Children

Our Campaign Aims (Creating

Awareness) Dissolving the

stigmas linked with mental health

Get people openly talking about the issue

Providing support and creating a community

Target Audience (10-25)20% of adolescents may experience a mental health problem in any given

year. 10% of children and

young people (aged 5-16 years) have a clinically diagnosable mental problem

yet 70% of children and adolescents who experience mental health problems have not had appropriate interventions at a sufficiently early age.

Audience Background The working class and middle class make up the

majority proportion in the UK population. Although the majority of the UK are actually in the

middle class bracket 60% identify as working class, so we creating the content with a middle class mentality

The audience we are going for are going to have a secondary school education. As we feel this best includes everyone.

And the Location will be targeting will be the UK

What we know about our audience 24% of teens go online “almost constantly,”  Facebook is the most popular and frequently used social media

platform among teens; half of teens use Instagram, and nearly as many use Snapchat

71% of teens use more than one social network site so we also have more than one

Teens from less well-off households (those earning less than $50,000) are more likely than others to say they use Facebook the most

49% of these teens say they use it most often, compared with 37% of teens from somewhat wealthier families (those earning $50,000 or more)

Our Content Making Content that’s

easy to read and delivers the message straight away

Making it relatable content that creates

guilty and sympathy SMART (Specific,

Measurable, Attainable, Relevant, Timely) goals

Clean, Minimalist Content

Person of interest Luke Banda (Mental health support worker Insightful interview from expert opinion

Blog Posts

Blog Posts

Where and how We will reach our audience

Reaching our audience Facebook: Facebook is a more formal site. This is where our

long format stories are published , we found people are more likely to read a 500 word story if it was linked to another site

We will aim to publish content during office hours as most teens and adult procrastinate reading content on facebook

Insta: This platform is good for posting pictures relating to mental health, posts can be sent out throughout the day as it does not get too suffocating.

Twitter: Our twitter account will be used to post statistics on mental health issues, repost like-minded platforms and ideas.

 Calls of action

On our social pages our main aim is to receive responses from our audience in the form of retweets, likes and shares

Our aim is to receive comments and direct messages to create an environment where you can openly talk

We eventually want to see Peace of mind turn into a community and support structure

Defining success

accomplish an active following of 500 on instagram and twitter and 2,500 on Facebook.

at a rate of 100 follows a week per site

Roles Oin (Bossman/ Market Research)

Hari (Social Media)

Dwayne (Public Relations)