MEMOIRS OF AN OBJECT

Simone Rebaudengo

@fishandchipsing

Solid, 22 MAY ‘14

PACHUBE! LONDON 2012

Background

SUICIDAL ROOMBAS

LONDON 2012

Background

STAR TREK DRILLS

MUNICH 2013

Background

STUFF BOUNDED TO SERVICES BY STICKING SMALL COMPUTERS

AND CONNECTED BY RADIO

- JACK SCHULZE

Of connected stuff

MUNDANE AND UBIQUITOUS Those many anonymous things that will be somewhat smart and possibly connected

23/05/14

THE UNSEEN CONTROL

It will happen and someone might enjoy it, but…

THE SMART AND UTILITARIAN FUTURE It will happen and someone

might enjoy it, but…

CONNECTIVITY AS A VERY LONG FINGER

SHIFT OF HOW WE INTERACT

We are not really sure what happens on the other side…

WE MUST “DWELL” WITH COMPUTERS, NOT JUST INTERACT WITH THEM…

- MARK WEISER, OPEN HOUSE

NO MORE ON/OFF BUT A CONTINUOUS INTERACTION

THINGS WITH PERSPECTIVES

THINGS WITH CHOICES TO MAKE

THINGS THAT ROAM BY THEMSELVES

THINGS WITH A LIFE OF THEIR OWN

An experiment

THE LIFE OF A PRODUCT

An experiment

An experiment

LIFE B.C. (BEFORE CONNECTIVITY)

A scenario

USE

A PRODUCT’S MAIN GOAL IS BEING USED

A scenario

USE

ACT

PEACEFUL LEARNING

A scenario

LIFE A.C. (AFTER CONNECTIVITY)

A scenario

?? ??? ?

COMPARE

COMPARE

COMPARE

DISRUPTIVE REALIZATIONS

A scenario

MORE!

PRESSURE

PRESSURE

PRESSURE

PRODUCT BEHAVIOUR CHANGE

A TOASTER UBIQUITOUS

STEREOTYPICAL GIVEN FOR GRANTED

!

Out in the world

5 MILLIONS 30 MILLIONS

BY 2020…

A TOASTER’S GOAL IS MAKING TOAST

PEER PRODUCT PRESSURE

NEEDS TO BE REMEMBER AND

COUNT !

NEEDS TO BE CONNECTED AND SENSE

NEEDS SOME WAY TO COMMUNICATE

Peer product pressure https://vimeo.com/41361237

HOW DOES THE RELATIONSHIP CHANGE?

Calming down a toaster https://vimeo.com/39264281

HOW CAN IT USE THE NETWORK AROUND?

WHAT WOULD IT SAY TO OTHER PRODUCTS?

+ / -

L.1. Talking about it’s situation

L.2. Communicate trough bodily emotions

L.3. Need of attention

L.4. Hidden messages

L.5. Trick other products

L.6. Ask for fake use

L.7. Find people around

Methadone for toasters

Taking over screens with subtle hidden messages

WHO ELSE COULD IT REACH?

Find another owner

Become Unbearable

Sustainable suicide

ULTIMATE STAGES OF A PRODUCTS’ ADDICTION

Out in the world

ADDICTED PRODUCTS

A REAL FICTIONAL SERVICE !

THEY CANNOT BE BOUGHT BUT ONLY HOSTED

AN ONLINE SERVICE TO CHECK AND APPLY TO CONVINCE YO BE AN INTERESTING HOST

SENT, PLUGGED AND CONNECTED BETWEEN THEMSELVES

EACH WITH A GOAL AND A COMMUNICATION CHANNEL

GREETING, BOTHERING EACH OTHER AND ASKING FOR HELP

ANSWERING…

The London experiment https://vimeo.com/41362132

IF NOT SATISFIED THEY CAN ASK TO BE SENT TO A MORE INTERESTING HOST

The Story of Brad the toaster https://vimeo.com/41363473

FROM BUYING POWER TO KEEPING POWER

FROM BUYING POWER TO KEEPING POWER

WE “KIND OF” CARE ABOUT THINGS

AND WE MIGHT GET BORED OF WHAT THEY HAVE TO SAY

THINGS WITH PERSPECTIVES

62

BUT WE ARE SCARED AS WE DO NOT SEE ALL THEY DO

63

OR WE DO NOT REALLY UNDERSTAND THEIR GOALS…

A TRULY SMART PRODUCT MIGHT DO SOMETHING THAT WE DO NOT EXPECT

OR PARTLY DISAGREE WITH - USMAN HAQUE

A scenario

THIS IS HIDING TOO MUCH We hide complexity behind simple and seamless UI

We are not involved and we need to trust the product and it’s smartness

A scenario

WHAT IS IT LISTENING TO? WHAT IS IT LEARNING?

WHAT IS IT REMEMBERING?

BEAUTIFUL SEAMS NEW MATERIALS OF DESIGN

!

FROM PRODUCTS INTERFACES…

INTERFACES FOR PRODUCTS!

SHOWING THEIR LIMITS

DEALING WITH MISUNDERSTANDINGS

CUSTOMER JOURNEYS OF PRODUCTS

THERE ARE MORE INTERESTING STORIES BEHIND Connectivity is a first step, but what happens in that connection?

We will have a lot of boring things, but how can we make them more

“THINGS THAT DON’T WORK CREATE INTERESTING STORIES...FINDING THE UNCOMFORTABLE HAUNTING FICTION

THAT SURROUNDS AN OBJECT, THE PLACE WHERE SOCIAL LIFE STARTS TO BREAK DOWN AND FRACTURE IS FAR MORE INTERESTING THAN A WORLD

THAT ‘JUST WORKS” - MATT WARD

Thanks!

Simone Rebaudengo

@fishandchipsing