meme shirts

8/10/2019 Meme Shirts

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MEME SHIRTS

A CUSTOM MEADE T-SHIRT COMPANY


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About the Company

Meme Shirts is an innovative business that follows the trendof social networking sites like 9GAG.com, etc.

It allows people to decide what Meme graphics and text thatwill be printed on their shirts. In that case, it will fit to whatthey desire and what they need although the company has its

own premade design also. The company is founded by the 9GAG.com and Internet

Meme enthusiast; Edsel Matt O. Morales, Chardy C.Fernando and Ace Angelo C. Montecalvo.

It will be situated in front of Gaisano Mall, Butuan City which

has a good ambience and structure for walk-in customers. The company has its website also which is mainly for online

customer in which they can pre-order shirts prior to their visitin the establishment.


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Products

The idea of this company is the trend of InternetMemes in social networking sites.

The founders thought that why not print out thoseInternet Memes on shirt.

It will be funnier, more attractive and can be aform of expression in real life.

The best thing about this is, you can select your

own graphics. The company is build for customers satisfaction

considering their personal expression and viewsregarding the shirts design.


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Competitive Edge

Meme Shirts is a company that is willing toprovide a good service in every customer.

The difference between Meme Shirts and

other shirt-printing company/store here inButuan City is that Meme Shirts will be gratefulto print your design to any quantity.

Being that said, the company focuses more on

quality over quantity thats why the companyseeks the leading shirt manufacturingcompany for the best quality plain-coloredshirts.


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Management

The company is proud to announce that the foundersexperience in managing business and building an E-commerce site is not new to them.

Founder/Staff: Edsel Matt O. Morales

Chardy C. Fernando

Ace Angelo C. Montecalvo

E-Commerce Site Administrator: Chardy C.

Fernando

Social Networking Sites Administrator: Ace Angelo C.Montecalvo

Store Manager: Edsel Matt O.

Morales


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Meme Shirts projects to have sterling

sales in the next year or two.


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Mission

The companys mission is to provide the best

quality and/or self-customized Meme shirts.


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Key to Success

Ability to adapt on the changes regarding the

new trends.

Exceed customers expectations by offering

fast services and high quality products.

Provide a secure E-commerce site to avoid

loss of potential investors and customers.


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Long Term Aim of the

Business

Meme Shirts, like any other company, want to

extend their business in any medium or

platform. The company also wanted to be

considered as one of the best in the industry inwhich they are involved.


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Objectives

To become known as the premier custom shirt

sublimation service.

Achieve profitability within 12 months.

Design and implement strict financial controls

to help ensure success.


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SWOT Analysis


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Target Market

Meme Shirts has chosen these two marketsegments; the most active in social networkingsites which are the young ones or teenagersfor online store. Second the walk-in customerswhich probably still the younger ones becausethey tend to wear shirts frequently.

Young ones or teenagers nowadays are the

most active in social networking platforms. Bygetting involved with it, people will be aware ofMeme Shirts outside the area of Butuan City.


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Benefits to Clients

Meme Shirts showcases the creative mind of

customers by featuring their shirts on the

online store upon their approval to publish it.

The quality over quantity is a great deal to thecustomers.


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Marketing/Sales Strategy

The marketing campaign will seek to increase

visibility for our company, Meme Shirts,

emphasizing the ability of the customer to buy

shirt or just the design. Meme Shirt will use online advertisements to

market its products. The business will also

advertise its products on social networking

sites like facebook, google+, twitter, etc.


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Research and Development

Marketing research is necessary for our

business to succeed. Meme Shirt will research

about its competitors in the business. We will

find ways to set our business apart from theothers. Our company will also find ways to

improve its products through research. An

online survey will also be done in the website

to find out what our customer needs.


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Staffing and Operations

This company will be run by its cofounders.

This will be divided into three departments.

Namely, the website department, production

department, and sales and marketingdepartment. The website department will be in

charged with the security of the websites

transaction. The management of the inventory

system of the business. Since most of thetransactions are done online, this business will

not need many employees. This business will

be comprised by few yet skilled and competent


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Staffing

This company would prefer applicants with at

least two years of experience on any IT related

jobs. Applicants will take the companys

Aptitude Test. Those who will pass the test willbe interviewed by the managers according to

their field of expertise or the position that they

have applied for.


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Training Plans

All of the staffs will undergo series of trainings

and seminars to enhance their skills in their

field of expertise. Special training will also be

provided to newly hired employees. The wholeteam will also undertake team building

workshops for at least twice a year.

Trainings will be compulsory and sanctions will

be given to those who failed to join any

training related activity without any valid

reason. All of the expenses inquired during the

trainings will be paid by the company.


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Operations

The company will need a dedicated server and

a database for its online transactions and for

product sales and inventory purposes. Each

employee will be issued with one desktopcomputers except for the production unit who

will only receive 1 computer. The production

unit have printers t-shirts. Inkjet printers will be

provided to the product designer. The t-shirts,and other raw products will be provided by the

third party companies.


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Cont.

The business will be done in a two storey

building. The first floor used for storage and

production purposes. The second floor will

serve as the main office of the business. Thecompany will have a landline and an internet

connection.

The database will be purchased from the IBM

Company and computers will be from Acer.

Inkjet printers will be provided by Canon Inc.

The t-shirt will be from Grandsler. The

company will be subscribing to PLDT for the


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Financial Projections

I Key Assumptions

II Profit and Loss Accounts

III Balance Sheets

IV Cashflow


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Key Assumptions

The required start-up fund would be from

owners equity worth 3 million pesos. The

business would need 9 employees aside from

the three managers. The Website Securityadministrator, Database administrator,

Designer, Sales analyst, Marketing specialists

will be receiving 10,000.00 per month and the

production unit will also receive 7,800.00 permonth.


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Profit & Loss Accounts

Our projections shows that this business is

profitable. The complete list of the projected

profit forecast is shown on the appendix.The table below shows the summarized

profit forecast for the next three years.


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Year One % Year Two % Year Three %

Income

Product/Service A

4,000,000 5,000,000 6,250,000

Total Income

4,000,000 100.00%

5,000,000 100.00%

6,250,000 100.00%

Cost of Sales

Product/Service A 1,760,000 2,200,000 2,750,000

Total Cost of Sales 1,760,000 44.00% 2,200,000 44.00% 2,750,000 44.00%

Gross Margin

2,240,000 56.00%

2,800,000 56.00%

3,500,000 56.00%

Total Salary and Wages

442,149 11.05%

455,215 9.10%

468,672 7.50%

Total Fixed Business

Expenses 1,039,800 26.00% 1,070,994 21.42% 1,103,124 17.65%

Operating Income (before Other

Expenses)

758,051 18.95%

1,273,791 25.48%

1,928,204 30.85%

Total Other Expenses 312,086 7.80% 415,234 8.30% 546,117 8.74%

Net Income

445,964 11.15%

858,557 17.17%

1,382,087 22.11%


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Balance Sheets

The Balance Sheet at the end of Year is

shown on the appendix. It shows a healthy

surplus of current assets over current

liabilities. Our base period asset would amountup to 2,550,000 and at the end of the year it

will amount up to 2,995,964.

We have shown a conservative funding

position, which does not include any of the

additional capital that we hope to secure.


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Cash f lows In our Cash Flow projection, we have

assumed that our beginning balance would be

202,000.00 and in the first two months, the

business will have a deficit cash flow of 11,496

.00 because our total cash outflow wouldbe 211,496.00 while our total cash inflow from

our sales is only 200,000.00. This is because

the cost of our sales, wages and salaries, and

the fixed business expenses is bigger than ourincome. However, during the third month our

cash flow would be 16,504.00 and during the

last month of the year our cash inflow wouldt t 81 123 d di h

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