Membership Update2010-2011

and Your Role In Success of 2011-2012

Elizabeth Treadway2010-2011 National Membership Committee Chair

Presentation to House of DelegatesSeptember 2011

Membership Numbers Recap• 28,542 as of June 30, 2011

• ↓0.5% compared to prior year

Membership Numbers RecapBy type of member:• Public Agency groups

– ↑ 0.9%– ↓ 0.5% rostered members

• Corporate groups– ↑ 1.1%– ↑ 0.1% rostered members

• Student groups– ↑ 67%– ↑ 4% rostered members

• One-Call Center groups– Very slight decrease

• Individual ↓ 2.4%

• Student Individual ↓ 2.3%

• Retired Individual ↑ 3.9%

• Life Individual ↑ 5.3%

Membership Numbers RecapCanadian Membership:

• ↑ 6.2%• Canadian members now represent

7.75% of total APWA membership

Membership Retention

• 86.07% of our members renewed

• Retention of the 1st Time Member campaign, still running between 60-70%

• 55 of 63 chapters have retention of 82% or better

• “Welcome” calls to new members

Recruitment Campaigns• First Time Member Special Offer $70 US

or $76 CN (+ chapter dues if applicable) – 1306 new members as of August 8th– campaign continues through Dec 31, 2011

• Former Member Campaigns– 3 campaigns– 50 people re-established memberships

• National Vacancy Campaign– 371 vacancies 262 agencies/companies– 121 filled 105 agencies/companies

Projects for 2011-2012 …

• Develop online tutorial videos

• Develop means for offering branch dues collection services, similar to that for chapter dues

• Exploration of a new member benefit structure

• Survey members current use of social media

• Increase infoNOW subscribers and conversations; ultimately better marketing infoNOW as member benefit

• Getting all chapter leaders to set up an APWA.NET login and utilize web resources

• Utilizing new staff position to build chapter capacity

What you can do to help …

• Help Promote the First Time Member Special Offer

• Establish a membership team/committee at your chapter (and branches if applicable) and assist in development of a 12-month Membership Plan for your chapter

• Encourage your membership team to utilize the resources in the Recruitment Toolkit, the Retention Toolkit, and the Student Member Toolkit – all online and available to all members (in Member Tools)

What you can do to help …• Promote use of Membership Coaches Corner

• Encourage participation in the Chapter Leaders Forum – here at Congress, Sunday the 18th, from 2-4 pm in the Korbel Ballroom 4AB

It Takes Teamwork!

www2.apwa.net/Membership/CoachesCorner/