membership marketing gps intro for agia

Copyright 2012 SomaStream Inc. 1

SomaStream’s Membership Marketing

GPS Intro for AGIA

Leveraging the power ofprospect involvement

Thomas C. SelleckSomaStream Inc.

www.SomaStream.blogspot.com


Membership Marketing GPS

The internet marketing path

should be simple and direct:• Targeted prospect or house list• A subject line in the prospect’s in-box• Compelling email copy• Click-through to squeeze / landing page • A specific sales offer page• The prospect buys



The internet marketing path should be simple and direct.

Problem is, there are many pitfalls:

• Email doesn’t get opened• Prospect doesn’t read the email• Click-through link is never clicked• Prospect bails at the landing page• Sales offer is ignored• Conversion rates stay low.



The overall problem is a low commitment to following the path.

Why?

The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.



Overall a low commitmentto following this path.

Why?

The internet marketing processis often too impersonaland offers the prospectno meaningful engagement.



Ideal Internet Marketing Process:

What would it look like?




Emulates a personal, one-on-one conversation with a skilled salesperson




• Evaluation of the prospect’s needs

• Personal engagement & interaction

• Feedback and re-framing of needs• Involvement and reinforcement

• Individualization of benefits

• Highly targeted offer

• Need-fulfilling close



Ideal Internet Marketing Processin a nutshell:

• Engagement • Interaction• Personalization



Ideal Internet Marketing Process: Engagement, Interaction & Personalization

One possible solution is a “wizard”based on an interactive database.

The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer




One possible solution is a “wizard”based on an interactive database.

The prospect answers questions or selects options in a sequentialprocess and the “wizard”determines a targeted offer




A new problem:

Programming for a wizard can be complex and expensive



Ideal Internet Marketing Process: Engagement, Interaction & Personalization SomaStream’s Membership Marketing GPS is the

easier & more efficient way

to provide highly personalized

experience with less effort and

much lower programming cost.




Internet Entrepreneurs have increased conversion by 200% or more by

applying similar, but much less sophisticated strategies to achieve on-the-fly market segmentation and personalized targeting.




The core strategy of on-the-fly market segmentation has been proven highly effective.

Now SomaStream’s Membership Marketing GPS takes these strategies and technologies to a higher level.



SomaStream’s Membership Marketing GPS guides the prospect along a rewarding interactive path of discovery towards a personalized offer.



• Innovative way to guide your prospects to a personalized offer

• Leads prospects through a series of interactions to a “destination” that meets their specific needs



Your website visitors enjoy:

• An enticing but simple process of engagement

• Deepening commitment to finding out more

• An enjoyable self-discovery process• The satisfaction of getting personalized

recommendations







recommendations



Why does this increaseinvolvement & conversion?




It’s human nature to persist in seeking closure, and to look forpersonalized meaning – as long as the right stimulus is provided.




Membership Marketing GPS leverages the psychological phenomena known as the Zeigarnik Effect & the Barnum or Forer Effect.

More on this later.


Membership Marketing GPSPsychological Effects

After following the interactive path of Q&As provided by the Marketing GPS system, participants believe the recommendations are:

• Personalized • More credible• More accurate

They believe this even if the sales message is not personalized!





They believe this even if the sales message is not personalized!





They believe this even if the sales message is not personalized!!



As a marketer, you benefit from:

• An easy way to filter general visitor traffic to targeted sales pages

• A series of micro-commitments from your visitors

• Increased visitors’ receptivity to your “personalized” sales message

• Increased conversion



The result is an increase in theprospect’s involvement … and acorresponding increase in conversion.

Continue on to Part 2 to explore why this happens, what it has to dowith P.T. Barnum, and to see how this strategy can be implemented.



Just click on the screen below to view Part 2.



Thanks for your interest!Thomas. C. SelleckSomaStream@gmail.com203.903.1008www.SomaStream.blogspot.com

membership marketing gps intro for agia

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