membership breakfast club - building the perfect digital team
TRANSCRIPT
MEMBERSHIP BREAKFAST CLUB
BUILDING THE PERFECT DIGITAL TEAM
What we’re going to cover this morning:
❏ Recap on digital governance and structures
❏ Round the table: intro, structure, challenges
❏ Structural adjustment: planning not delivery
Chatham House Rule
THE MARKET CONTEXT
“A recent study found that Britain will need up to
745,000 additional workers with digital skills to
continue growing the economy over the next four years.”
The Guardian Media Network, November 2014
Models
Image credit: Jason Mogus @ Communicopia
Image credit: Jason Mogus @ Communicopia
Structural adjustment
Planning not deliveryMost budgets don’t allow for the luxury of internal delivery teams
❏ Focus on strategic planning and commissioning ❏ Take a pilot approach to structural models❏ Set up ‘Digital Advisory Board’ - cross-functional❏ T-shaped specialists❏ Content focus
Multidisciplinary vs T-shaped
Key points to consider❏ Budgetary constraints
❏ Pay scales of specialist staff
❏ Which roles in-house, which out-sourced?
❏ Inheritance of a legacy team structure
❏ Departmental affiliation: comms, marketing, IT
❏ General levels of digital literacy
❏ Expectation management: “internal agency”
Round the table