Volunteer email pilot

Presented by: CFA Member Communication Group

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Volunteer email pilot

• Fortnightly fire season news updates sent to 20,000 + volunteers (Feb-May)

• Included Morwell mine fire news, CEO, Board & ELT updates, incident stories…

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Chief Officer’s Intent Feb 8-9 weekend

Volunteer email pilot

• Sent to 22,171 emails• Opened by 65% (14,887)

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Volunteer email pilot

Do you want to continue to receive?

• Weekly? 21%• Fortnightly? 35%• Monthly? 44%

• Yes 94%• No 6%

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Volunteer email pilot

• “Timely and informative covering issues we would not have known about otherwise.”

• “It was advantageous to receive news / comments from the one source rather than the ‘rumour mill’ which is not always correct.”

• “I don’t have time to go looking for possibly new information, this service delivers it to me in a timely manner so I don’t miss out”

• “It keeps you up to date on many things which is very good. I’d really like to see it carry on in the future…”

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Subscription management