member & unit services division presidents’ conference call3.16.2015 presidents’ conference...
TRANSCRIPT
Member & Unit Services Division
Presidents’ Conference Call3.16.2015
Presidents’ Conference Call- 3.16.15
Agenda Welcome Update from Marcie Natan, National President Diane Issenberg, Clara Gillman- Every Step Counts Frieda Rosenberg, David Pasternack - Development
Update Haren Haber, Michele Rubin- Grassroots Fundraising Debbie Friedman, Tamar Davis- Annual Giving
Sharing Time Private Time With Fredi and Ann
Presidents’ Conference Call- 3.16.15
Update from the National President
Presidents’ Conference Call- 3.16.15
Marcie NatanNational President
Every Step Counts
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Diane IssenbergHealth and Wellness Team Leader
Clara GillmanEvery Beat Counts Team Leader
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STEP 2- Hadassah Registration
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STEP 2- Walker Tracker Registration
Presidents’ Conference Call- 3.16.15
Presidents’ Conference Call- 3.16.15
The Region/Big Chapter/Other Tab is also known as the Organization Tab.
Presidents’ Conference Call- 3.16.15
Every Step CountsHow ESC Helps Membership Chairs Meet Goals
• Appealing to younger women and men, while remaining accessible to all populations.• Excellent OUTREACH and ENGAGEMENT tool.
SOCIAL MEDIA/VISIBILITY!• Contact information retained – ACQUISITION TOOL
FOR MEMBERSHIP
Presidents’ Conference Call- 3.16.15
Every Step Counts
• Perfectly suited to eMembers. Recognized as their own group and progress is charted alongside Regions/Big Chapters and Associates. • Great program for individual and group participation.
Presidents’ Conference Call- 3.16.15
Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals
• All funds raised for Every Beat Counts will go toward fundraising goals. • Fundraising materials can be found on the Intranet,
including a Run/Walk Kit.• (Note: we understand that units plan walkathons for a
variety of causes. Even if you’re raising money for a different cause, your steps still count with Every Step Counts.)
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Every Step CountsHow ESC Helps Grassroots Chairs Meet Goals
• National honor roll will feature fundraising accomplishments nationally. • Create a personal fundraising webpage to solicit
support from friends/ family.
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Badges You Can Earn:• Ultra Marathoner:
$10,000• Marathoner:
$5,000• Sprinter: $3,000• Runner: $1,000• Power Walker:
$750• Strutter: $500• Walk Around the
Block: $150
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Milestone Markers -- as you enter steps and progress along the route you’ll pass milestone markers with interesting content.
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Milestone Markers -- include text, images and videos as well as links and other educational information.
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Presidents’ Conference Call- 3.16.15
Kol HaKavod Job Well Done!
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Development Division
Presidents’ Conference Call- 3.16.15
Frieda RosenbergDevelopment Division Vice-Coordinator
David PasternackDevelopment Division Director
Upcoming DatesMarch 10 Hadassah Super South Hub TrainingMarch 16 Quarterly StatementsMarch 23 Step Up Week:
- Unsigned Pledges - Open Balances - Zero Balances
March 23 Passover Mailing & eBlasts April 6 Acquisition MailingMid-April Passover Follow Up MailingEnd of April First Look at Blackbaud Data
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Telemarketing ResultsDevelopment retained a professional telemarketing firm to call 5,000 grassroots donors who have previously given to HMO or the Tower
Number of completed calls: 2,112Response rate: 12.4%Total number of gifts: 262Total number of one time gifts 154 ($84.72 average)
$16,247 total
Total number of monthly gifts 108 ($14.89 per month average) ($178 annually)
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Grassroots Fundraising
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Haren HaberGrassroots Chair
Michele RubinGrassroots Vice-Chair
Tools You Can Use• Tools Available to Units
• Grassroots Toolbox• Full of all the fundraising initiatives offered by National
Hadassah.• Ideas for how to use these initiatives in your local unit.
• Grassroots Gatherings• Held bi-monthly, different initiatives are highlighted each
call. • Opportunities to ask questions are provided
• Grassroots on Tour• Division team members are available to talk and/or visit your unit.
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Presidents’ Conference Call- 3.16.15
Resources > Development > Grassroots
Grassroots On Tour• What is Grassroots On Tour?• Specialized fundraising training to help your unit meet its
goals.• Refresh and Re-energize grassroots fundraising in your units.
• How do you request someone to speak to your leadership? • In-Person Trainings - Contact Speaker’s Bureau• Online Trainings – Contact Haren/Michele/Rosemarie
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Join our social media challenge online to equip and furnish patient rooms in Hadassah’s newly built Sarah Wetsman Davidson Hospital Tower!
Make a donation to the campaign:www.hadassah.org/towerpatientroom
Share this cause with your friends and your community
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Presidents’ Conference Call- 3.16.15
Presidents’ Conference Call- 3.16.15
If needed for donors giving offline, flyer available on Intranet at intranet.hadassah.org/tower
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• Promoted via e-blast to members and Associates and in Leader’s Digest • Donation page goes live April 14,
2015• Choice of hard card, necklace or
both • Money from card goes to HMO• Money from necklace goes to Tower• Full goal credit will be given for both• Market to your members and
Associates
Tower Talk Day
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• Will be optional for units
• Contact Haren/Michele/Rosemarie if you are interested in participating this year
• Put in your annual plan for the second half of the year
Contact Information
Grassroots Toolbox on the IntranetResources > Development > Grassroots
Haren Haber [email protected] Rubin [email protected]
Rosemarie Torres [email protected]
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Annual Giving
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Debbie FriedmanAnnual Giving Chair
Tamar DavisAnnual Giving [email protected]
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Annual Giving in Dollars
• 4,389 Keepers• 2,008 Chai Society donors
2014 – $4.5 million through Annual Giving donations
“CELEBRATE18!” ANNUAL GIVING CELEBRATION IN HONOR OF KEEPERS OF THE GATE’S 18TH BIRTHDAY
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*one USB drive available per unit (region, chapter, group). All resources can also be downloaded: intranet.hadassah.org/celebrate18
SIGN UP TODAY!www.hadassah.org/celebrate18
Presidents Sharing Time
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Cathy OlswingHadassah Desert-Mountain President
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Presidents Sharing Time
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Stephanie Z. BonderHadassah Northern New Jersey President
Uplift brings Day School Moms to Hadassah
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Presidents’ Conference Call- 3.16.15
Uplift brings Day School Moms to Hadassah
Presidents Sharing Time
Presidents’ Conference Call- 3.16.15
Amy ApplebaumHadassah Greater Southwest President
Private Time with the Presidents’
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Ann Eisenberg Fredi Brown