Member Retention

May 19, 2010

Agenda & Housekeeping

Part 1: Retention of new members

Part 2: Engaging veteran members

Part 3: Special Cases

Part 4: Resources from IHQ

Q & A/Information Sharing*Please place your phone on mute unless

you are speaking during the sharing portions of the call.

Focus on keeping the members you already have

• Member retention is down from 77% to a low of 71%

• Low retention affects your budget, programming, diversity, volunteer leadership, advocacy efforts and more.

• Keeping your current members has a greater ROI than seeking new members.

Retention begins the moment you get a new member!

• Make them feel welcome

*Buddy system

*Welcome message

*New member orientation

• Help them use their benefits

• Engage them immediately

Part 1Question and Answers

Information Sharing

*Please place your phone on mute unless you are speaking during the

sharing portions of the call.

Engaging More Veteran Members

• Make them feel valuable

*Ask them to share knowledge

*Let them “spout off”

• Remind them to use their benefits

• Ask them to do something specific

*Target a discrete project

*Escalate their International involvement

Part 2Question and Answers

Information Sharing

*Please place your phone on mute unless you are speaking during the

sharing portions of the call.

Special Cases

• Economic challenges

*Retention scholarship

*Installment program

• Introductory membership category

*Communicating dues “step-up”

Part 3Question and Answers

Information Sharing

*Please place your phone on mute unless you are speaking during the

sharing portions of the call.

Resources AvailableMy AFP Profile:http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531

AFP Online Membership Toolkit:http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?

ItemNumber=1693#memchair

AFP Information Central:https://reports.afpnet.org/

AFP Printed Marketing Materials and Logos for Chapters:http://www.afpprintq.com/

Open Discussion

Contact Information Ann Hale, CFRE

Senior Development Officer

Big Brothers Big Sisters of Alaska

Ann.hale@bbbs.org

Alice Ferris, ACFRE

Goalbusters, LLC, Partner

Alice.ferris@goalbusters.net

Val Lay

Director, Chapter Services, Central U.S.

vlay@afpnet.org

Thank you for all you do for AFP!