melissa week 2 marketing mix presentation
TRANSCRIPT
OVERVIEW OF
• L'Oréal Group - worlds largest cosmetics and beauty company
• Founded in 1909
• Hair care, hair color, skin care, sun protection, and perfumes
• L'Oréal has a global market share of 17%
BRANDS UNDER
• Garnier
• Kérastase
• Kiehls
• L’Oréal Professionnel
• Vichy cosmetics
• Lancôme
• Maybelline
• Pureology
• Redken
• The Body Shop
PROMOTION
• Forms of Advertisement; - T.V commercials
•- Stalls in public places
•- Conventions
•- Attractive models, achievable looks,desirable outcome
•- T.V actresses, well known models
Types of Promotions:
Free products-
Samples-
Sale/ Low prices
In store make over
PLACE• Located near greater business
opportunity
• Malls, places of greater amounts of public
• Walgreens, CVC, and Walmart
• Widely known shopping areas
• Online
• QVC
• Viral Marketing
REFERENCEShttp://www.slideshare.net/mukulchandel/36983795-14073309lorealpptnew
https://prezi.com/ennoala2pcox/marketing-mix-project-4ps-2cs /
http://augmentedev.com/augmented-reality-selling-merchandising-loreal-customer-story.php
http://search.proquest.com.contentproxy.phoenix.edu/results/62DF5B8A0094444EPQ/1?accountid=458
https://www.google.com/search?q=L%27Or%C3%A9al&rlz=1C1GIWA_enUS577US577&espv=2&biw=944&bih=1071&source=lnms&tbm=isch&sa=X&ei=72g5Vd7sNcaKsAXC-YCgBg&ved=0CAcQ_AUoAg#tbm=isch&q=l%27or%C3%A9al+at+walmart