melissa romo, sage - dmx dublin 2016
TRANSCRIPT
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Content on Fire: Why it’s so much more than marketing
@MelissaTRomo Global Content Director, Sage
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“Content is the currency companies use to communicate with the world; the marketing department is just the tip of the iceberg.” -Sam Slaughter, Contently
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This is Ben.
Photo www.swimthebigblue.com
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€
Photo www.swimthebigblue.com
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What else is there?
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2013
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2015
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Content in! Customers out!
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What are we about?
?
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cale trategy
tandards tory
Content as a shared service needs to deliver …
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Recruiting
Internal Comms
Corporate Comms
Customer
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Elevate Sync Ideate
Showcase
What should Content Teams do?
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What is the content mission?
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Authentic Differentiated
Insightful Sought After
Sync Ideate
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“There’s always a story. The mind-like-water content creator finds the crevices that the story flows into and reside in.” -Ann Handley
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• Get down to the “what else is there?” • Sync & ideate on each side of your content
mission • Elevate your natural storytellers • Showcase every facet of your narrative
In summary
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Questions?