Melbourne Cup Data

Dave AndersonMarketing Director@daveando

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#Perform2015

Theory • 10 Minute Synthetic Testing• IE Browser • Melbourne and Sydney • 24 Hours up to 10am

Luxbet

Betfair

Unibet

Ladbrokes

Sports Bet

TAB

Ubet

Tom Waterhouse

William Hill

Bet365

0 5 10 15 20 25

First Paint Dom Interactice Reponse Time

Speed

1

2

3

TAB

Luxbet

William Hill

Sports Bet

Betfair

Tom Waterhouse

Ubet

Ladbrokes

Unibet

Bet365

0 10 20 30 40 50 60 70

Hosts Connections

Complexity

Sports Bet

Betfair

TAB

Ladbrokes

Bet365

Luxbet

William Hill

Ubet

Tom Waterhouse

Unibet

0 0.5 1 1.5 2 2.5 3

MB

Size

Response Time over Time

Ladbrokes Response Time Increase

Media Math – 3rd Party Analytics

Last Objects affected. Unlikely to impact users

Performance Dashboard

Monitor 3rd Party Performance

0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%.

— Gopal Brugalette, Nordstrom

It needs to be quick…real quick

@daveando

#Perform2015

Digital Performance Management

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