melaleuca.. approaching charitable organizations..lia_042006
TRANSCRIPT
Melaleuca has entered an exciting
era—the era of the Charitable
Organization Program. While
Melaleuca has had an ongoing relationship
with charitable organizations for many years,
in the last two years we have seen a
tremendous amount of interest in helping
charitable organizations enhance the lives of
those they touch by helping people reach
their goals. The process has been both
insightful and rewarding. Many organizations
are experiencing success by participating in
the Melaleuca Charitable Organization
Program. One example is Executive
Director VI Myrtice and Kevin Smith.
Myrtice and Kevin Smith had a connection with CharitableOrganizations from day one. They were ministers long beforeenrolling with Melaleuca.
Myrtice says, “We knew in order to meet our full potentialwe had to lead by example. So, the first charitable organizationwe enrolled was our personal ministry. Our outreach ministryactually houses men who are getting out of prison. We help themget on their feet, get jobs, and get back into everyday life.”
Since that first enrollment, Myrtice and Kevin’s organizationhas grown to include dozens of charitable organizations, allreaping the benefits of being part of the Melaleuca Program.Collectively, the charitable organizations and their associated
leaders in Myrtice and Kevin’s groupreceived commissions approaching $150,000 in March alone!Imagine what those organizations can accomplish with thisincrease in funding?
“When approaching charitable organizations, you have totalk to whoever would be the ultimate decision maker,” Myrticesays. “And that’s sometimes tricky, but it saves time and effort. Inchurches, it’s often the Pastor, but not always. In otherorganizations it’s the director or even a committee.”
Kevin’s and Myrtice’s Charitable Organization qualifies forthe monthly $1,000 Charitable Organization Car Bonus!Melaleuca is now paying for a van to help their ministry!
Imagine the potential
34 LEADERSHIPinACTION
SNAPSHOTS!• A college foundation that enrolled two years
ago will, in 2006, have the funding to issue
scholarships and grants!
• One ministry that began in March had 40
families participating by March 10th—only 10
days after they got started!
• One school support club is earning $3,200
annually because 80 families decided to switch
stores and now shop with Melaleuca.
APRIL 2006 35
Introduce Your Family to Our Family…Participation in the Melaleuca CharitableOrganization Program will not affect your entity’sexisting funding streams. When families make ashopping decision to purchase products fromMelaleuca the organization they’ve committed tosupport will receive a percentage of every purchase.
ENROLLER’S RESPONSIBILITIES:• Contact the entity• Give the presentation• Setup the account or create the open position• Establish project drivers• Complete documents: Customer Agreement,
Independent Marketing Executive Agreement• Submit appropriate paperwork: 501 (c) Application and
Agreement
PROJECT DRIVER’S RESPONSIBILITIES:• Contact all members of the charitable organization• Open accounts for new customers within the
organization• Make presentations and train as needed • Continue to provide ongoing leadership and support
for the organization
CHARITABLE ORGANIZATION’S RESPONSIBILITIES:• Have an authorized representative who can act on
behalf of the organization• Provide a contact person (can be same individual as the
authorized representative)• Make a minimum 35 Product Point monthly order
TYPES OF CHARITABLEORGANIZATIONS• Humanitarian Groups• Schools• Citizen centers• Charities• Foundations• Churches• Environmental Groups• Day Care Centers• Parent Associations• Clubs• Ministries• Booster Clubs• Youth Groups• Sports Teams• Hospitals
36 LEADERSHIPinACTION
APPROACHING A CHARITABLE ORGANIZATIONWhen you initially approach a charitable organization, your only goal
should be to set an appointment. You need to know how the organization
is funded, you need to know who can say “yes.”
What is the best approach to use with charitable organizations?No one approach works better than another. Do your homework and know the background ofthe charitable organization you are approaching. The more you know about them the better.
Who would I want to speak with about the Charitable Program when I am trying to get anOrganization interested?You need to speak with your contact at the charitable organization. Make sure the organizationknows you and you know them. You need to have established your credibility before presentingthe opportunity to them. Remember you may have only one chance to present this program.
Should I create an open position for the charitable organization before I enroll them?This is a good option for charitable organizations that are waiting on their IRS DeterminationLetter. It is also great for the skeptics. If you have presented to a charitable organization and theyare not sure whether they want to participate, get permission to create the open position. At thatpoint start creating the customer base beneath that open position. This will give you six monthsto prove that the program can work for the organization.
IF YOU ARE WORKING WITH A NATIONAL CHARITABLE ORGANIZATION THAT MAY BE INTERESTED IN OUR PROGRAM, PLEASE CONTACT MELALEUCA BUSINESS DEVELOPMENT AT (208) 522-0870 BEFORE PROCEEDING.