Mehroz Sajjad08-0016

National University of Computer and Emerging Sciences

FAST SCHOOL OF BUSINESS

Need For Branding

• “If a tree falls in the forest and no one is there to hear, does it make a sound?”

Core Brand Associations

Students from LSE/LUMS:

Conventional, IT, Maulvi, Computer Sciences, SOFTEC,

Coding

Parents of students in different universities:FAST-NU: IT, Engineering,

Telecom, Affordable, Cultured

Students from A-levels(BLL, LGS and

NGS):IT, Engineering,

Computer Sciences, BBA, Photoshop

Fsc/A levels Students

Parents of the prospective students

Target Market

Competitive Frame of Reference

POP

• Curriculum

POD

• Quality Education at a competitive and affordable price

Institution Per Semester Fee (PKR)

LUMS Approximately 150,000

LSE 85,000

NUCES 70,000

Problems

• Mission statement – “…we shall retain our focus, for the time being, on

producing computer scientists and software engineers as well as managers of the highest order who may act as vanguard of the IT Revolution in Pakistan.”

• Perception of FAST as primarily an IT university• Lack of a proper value system

Brand Mantra

Brand Elements

• Brand Name

• URL

Events/PR

Seminars

Industrial Trips

Company Days

Going to various schools and promoting the Management programs of Fast School of Business

Internal Branding

Current Students AlumniFaculty