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A STUDY ON

DEALERS&CUSTOMER SATISFACTION

WITH SPECIAL REFERENCE TO

ZUARI (HYDERABAD)

A project report submitted to KAKATIYA University

In partial fulfilment of the requirements for the award of the degree of

BACHELOR OF BUSINESS MANAGEMENT

By

MEGHA MALLIKARJUNA. S

B.B.M

H.T N: 6429114002

Under The Guidance Of

Mr.VIKRAM RATHOD

(AFFILIATED TO KAKATIYA UNIVERSITY)

Warangal ANDHRA PRADESH

2010-2013

GANDIKOTA BUSINESS SCHOOL


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DECLARATION

I here by declare that the project report entitled.A STUDY ON

DEALERS&CUSTOMER SATISFACTIONSubmitted in partial fulfillment of the

requirement for the degree of BACHELOR OF BUSINESSMANAGEMENT, of

KAKATIYA UNIVERSITY, Warangal. Is my original work and not submitted for the

award of any other degree, diploma, fellowship, or any other similar title or prizes.

PLACE

DATE:


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ACKNOWLEDGEMENT

I owe a great many thanks to a great many people who helped and

supported me during the writing of this book. My deepest thanks to

Lecturer, The Guide of the project for guiding and correcting various

documents of mine with attention and care. He has taken pain to

go through the project and make necessary correction as and when

needed. I express my thanks to the Principal of

KAKATIYAUNIVERSITY, WARANGAL ANDHRA PRADESH],

for extending his support. My deep sense of gratitude to [HARISH] support

and guidance. Thanks and appreciation to the helpful people at ZUARI, for their

support. I would also thank my Institution and my faculty members

without whom this project would have been a distant reality. I also

extend my heartfelt thanks tomy family and well wishers


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ABSTRACT

The satisfaction of customers and dealers in cement industry plays very important role in

market to improve the sales and distribution of the product. In this we use number of techniques

and channels to develop the market. In cement industry we found that competition of other

brands is very high. To face this competition we take the satisfactory decisions for customers

and dealers

Here my study is on customers and dealers preference towards the product. In this by

observing of this project report we collect the valuable information from dealers and customers

of the product and then we suggest the right decisions to improve the market.


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CONTENTS

CCHH.. NNOO.. PURTICULARS PPAAGGEE

NNOO..

CHAPTER -1 INTRODUCTION 1-8

NEED &IMPORTANT OF THE STUDY

OBJECTIVES OF THE STUDY

SCOPE OF THE STUDY

RESEARCH METHODOLOGY

LIMITATIONS OF THE STUDY

CHAPTER -2COMPANY PROFILE

9-28

INDUSTRY PROFILE

CHAPTER -3

LETERATURE REVIEW

29-43

CHAPTER-4

ANALYSIS & INTERRETATION OF THE STUDY

44-59

CHAPTER -5

FINDINGS OF THE STUDY

SUGGESTIONS CONCLUSIONS

BIBLIOGRAPHY

60-71


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LIST OF TABLES

TableNo Table titles Page no

1 Nature of business 45

2 Monthly turnover in tons 46

3 Dealing in brands 47

4 Sales according to the brands 48

5 Ranking according to the quality 49

6 Opinion of price compare to other brands 50

7 Factors influencing the customers 51

8 Major customers of ZUARI cement 52

9 Dealers satisfaction about distribution 53

10 Preference for construction 54

11 Awareness of ZUARI cement. 55

12 Factors to buy ZUARI cement 56

13 Preference of grade 57

14 Quality of ZUARI cement 58

15 Service of dealer 59


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LIST OF CHARTS

Chartno

Chart titles Page no

1 Nature of business 45

2 Monthly turnover in tons 46

3 Dealing in brands 47

4 Sales according to the brands 48

5 Ranking according to the quality 49

6 Opinion of price compare to other brands 50

7 Factors influencing the customers 51

8 Major customers of ZUARI cement 52

9 Dealers satisfaction about distribution 53

10 Preference for construction 54

11 Awareness of ZUARI cement. 55

12 Factors to buy ZUARI cement 56

13 Preference of grade 57

14 Quality of ZUARI cement 58

15 Service of dealer 59

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