My goal for this design is to educate the public of the benefits of Oregon ranches.

My audience is skeptical Oregonians that question the environmental consciousness of Oregon ranchers. However, this could be used to educate the general public.

My message is that Oregon ranches are environmentally friendly.

Megan Kalina

First to Second • I changed the color of my text bubble and

the arrows to a deep red. This repeated the color down the page.

• I added a photo under my text, but instead of giving it depth, it made my text impossible to read.

• I increased the size of the font.• I removed the grass photo at the top of my

page and made my cow photo larger.

Second to Third• I had an overhaul on this design. I used a new

main background picture and kept the cattle picture, but reduced the size.

• I changed my text to focus on a sub-message. • I made my text box and the cow picture the same

size and aligned them to the left.• I emphasized certain words using different

color/size of text.

Third to Fourth• I removed the small cow photo. • I increased the size of the title. I used a scripted

text and contrasted it with a serif bold text.• I chose a color scheme that goes with our

business colors.• I contrasted the size of my fonts.