Megan M. Cruz(214) 707-9917

meganmcruz08@gmail.com

PROVEN TRACK RECORD IN IDENTIFYING NEW MARKETS WITH A FOCUS ON REVENUE GROWTH. INCREASED

MARKET PENETRATION. OVERSAW ACCOUNT MANAGEMENT; UTILIZED STRATEGIC/INTEGRATED MARKETING SOLUTIONS TO OUTPERFORM GOALS. DEVELOPED STRONG BUSINESS RELATIONS WITH KEY

PLAYERS. CREATED GROWTH-FOCUSED MARKETING STRATEGIES. TEAM PLAYER WHO IS ABLE TO BUILD AND LEAD RESULTS-FOCUSED TEAMS IN AREAS OF SALES, CREATIVE, INTERACTIVE, PUBLIC RELATIONS,

MARKET RESEARCH, CUSTOMER RELATIONSHIP MANAGEMENT, AND BRAND MARKETING AND MANAGEMENT.

AREAS OF EXPERTISE

Direct Marketing Collateral Account/Relationship Mgt. Brand Management

Sales/Marketing/Communications Key Account

Management/Retention Sales/Business Development

Negotiations & Closing Relationship Building Lead Generation

PROFESSIONAL EXPERIENCE

XL Pro Consulting Group 2015 to PresentDallas, Texas | Director of Marketing and SalesResponsible for sales, marketing, account acquisition, and management. Create aggressive social media, and web content. Manage business/account relations.

Key Accomplishments: Orchestrated development of account acquisition policies, programs, sales goals, and strategies. Initiated strategic sales initiatives, resulting in increased revenue growth and profitability. Built a client portfolio from inception establishing 50–100 reoccurring clients. Delivered first year’s gross profit 20% above the plan. Recruited, trained and placed executive level candidates in large corporations.

Multiview 2014 to 2015Irving, Texas | Advertising Sales ExecutiveResponsible for increasing industry ecommerce by connecting buyers and sellers in specific industries. Fast paced sales with infectious drive for success to exceed sales goals. Key Accomplishments: Managed leads, and drove the full sales cycle from introductory calls to closing deals. Assesed the clients needs and built a campaign that best suited their industry message. Identify areas of improvement to increase sales and productivity and assist in implementing solutions. Drive sales activity to achieve monthly and quarter revenue targets. .

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PROFESSIONAL EXPERIENCE CONTINUED

Grey Transportation 2012 to 2014 Dallas, Texas | Marketing Coordinator, Event CoordinatorLead the coordination, planning, and implementation of event participation while uncovering areas of opportunity for corporate growth. Recognized for superior diligence in identifying, developing, organizing, and distributing of marketing/ press materials. Proven ability to identify and facilitate opportunities for advancement, while building key relationships.

Key Accomplishments: Re-launched online and social media strategies, eliminating negative correlation from previous ownership. Designed marketing collateral (shirts, posters) and logo designs. Successfully supervised teams of up to 10 staff and oversaw marketing budgets of $500K–$2M.

Just Brakes, Inc. (BCSW, LLC) 2008 to 2010Dallas, Texas | Marketing and Public Relations ConsultantDeveloped, implemented, and managed customer acquisition, retention, and brand building marketing plans including strategic communications, activities, and promotional campaigns. Directed programs to generate leads and deliver brand awareness within the marketplace. Worked across the organization to ensure current website content, relevancy, and target alignment, generating new customer leads. Executed corporate and product/services collateral strategy and standards. Identified opportunities and supported the delivery of timely and relevant messaging to the marketplace.

Key Accomplishments: Overhauled marketing and advanced digital media operations with refined SEO: Boosted top-line revenue $10M

and reduced marketing costs $11M. Restructured $5M marketing and PR strategy, moving from radio and print to digital: Actualized measurable

customer acquisition and implemented a successful retention model. Designed tactical communication strategies that aligned store and director-level operations, aiding in adoption

of correct POS data entry. Shifted to automated repair order tracking approach, resulting in 50% improvement in customer satisfaction,

higher retention rates, and 20% boost in repair business. Leveraged Facebook to create digital referral network and increase visibility in consumer market. Saved $400K+ by eliminating obsolete yellow pages advertising; provided management with evidence of

minimal ROI and persuaded team to update website with more relevant messaging.