mega event apac 2014 - high performance reward programs
DESCRIPTION
Collinson Latitude presentation by Chris Rogers at Mega Event APAC 2014 on High Performance Reward ProgramsTRANSCRIPT
![Page 1: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/1.jpg)
Proud sponsors of Mega Event 2014
Mega Event Asia-Pacific 20-21st August 2014
![Page 2: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/2.jpg)
High Performance Reward Programs
Mega Event Asia-Pacific 20-21st August 2014
Chris Rogers
![Page 3: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/3.jpg)
Engagement via Earn and Burn
Driving commercial value
![Page 4: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/4.jpg)
Earn & Redemption
Existing Client programme
management & Points Engine
Earn Mall Redemption Shop
Earn Redeem
![Page 5: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/5.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Understand potential of e-commerce1
![Page 6: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/6.jpg)
Asian e-Commerce value
Mega Event Asia-Pacific 20-21st August 2014
Delivering campaigns drives results in engagement
In 2014, consumers in Asia Pacific will spend more on e-commerce purchases than those in North America
Asia Pacific
North America
Western Europe
Central & Eastern Europe
Latin America
Middle East & Africa
0
100
200
300
400
500
600
$ billions
![Page 7: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/7.jpg)
Asian e-Commerce growth
Mega Event Asia-Pacific 20-21st August 2014
Delivering campaigns drives results in engagement
Asia-Pacific will claim more than 46% of digital buyers worldwide in 2014, though these users will only account for 16.9% of the region’s population. -
China Indonesia UK US South Korea Japan Australia0
10
20
30
40
50
60
70
% Growth 2014
Your members are already spending online...
Give your members an opportunity to earn + redeem through your programme, when shopping online, and create a high
performance reward proposition, with merchant funded miles purchasing, and greater efficiency in redemption
![Page 8: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/8.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Learn from others2
![Page 9: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/9.jpg)
Key players
GAFA
Mega Event Asia-Pacific 20-21st August 2014
![Page 10: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/10.jpg)
Out with the old…
Mega Event Asia-Pacific 20-21st August 2014
“You can have any colour you like so long as it's black”
Henry T Ford
![Page 11: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/11.jpg)
I want my stuff now
I want stuff when Iwant it
In with the new
I want discounts
I want to compare
I want the best price
Mega Event Asia-Pacific 20-21st August 2014
![Page 12: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/12.jpg)
Peak shopping periods
Mega Event Asia-Pacific 20-21st August 2014
![Page 13: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/13.jpg)
Core components converge
Mega Event Asia-Pacific 20-21st August 2014
Content Technology Engagement
![Page 14: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/14.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Earn Mall: Leverage merchant relationships to fund bonus miles3
![Page 15: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/15.jpg)
Local, regional and global content
Malaysia
Mega Event Asia-Pacific 20-21st August 2014
![Page 16: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/16.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Local, regional and global content
Rest ofAsia
![Page 17: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/17.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Local, regional and global content
Rest of the
World
![Page 18: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/18.jpg)
What sells?
Mega Event Asia-Pacific 20-21st August 2014
Electricals and food and drink lead the way for one APAC airline
42%
17%16%
15%5%
2% 1% 1% 0%
Volume of goods sold in June 2014
ElectricalsFood & DrinkHealth & BeautyClothes & FashionEntertainment & leisureGifts & FlowersSports & FitnessHome & GardenOffice & Business
![Page 19: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/19.jpg)
Extracting value from merchant partners
Category Typical % of sale available for funding
Electricals 3-7%
Food & Drink 5-10%
Health and Beauty 5-15%
Clothes & Fashion 2-15%
Entertainment & Leisure 5-15%
Gifts & Flowers 5-10%
Sports & Fitness 3-7%
Home & Garden 5-10%
Office & Business 2-10%
Mega Event Asia-Pacific 20-21st August 2014
![Page 20: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/20.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Learn from e-commerce to drive redemption4
![Page 21: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/21.jpg)
For your customers
Choose from thousands of rewards Get a great experience
Choose how to interact
Choose how to pay
Choose how to receive
Mega Event Asia-Pacific 20-21st August 2014
In summary…
Experiences
EntertainmentMerchandise
Travel
![Page 22: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/22.jpg)
Creating a blended portfolio
Mega Event Asia-Pacific 20-21st August 2014
Home Sports & Outdoors
Eyewear Kids & Toys And many more…..
Food & Drink Accessories
Computer
Cinema & Experiences
Health & Beauty Fragrances Digital Content eGift Card
Electrical
Luggage & Travel
Jewellery & Watches
+50% of anticipated redemption <10% of the range can account for +60% trx
![Page 23: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/23.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Attainable Rewards
E-commerce platform
E-commerce ready suppliers
Drive engagement through redemption
Blended portfolio of goods
![Page 24: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/24.jpg)
Mega Event Asia-Pacific 20-21st August 2014
Global benchmarks5
![Page 25: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/25.jpg)
Global benchmarks
Mega Event Asia-Pacific 20-21st August 2014
Earn Redeem
6-8% 15%Average Commission Average Margin
6+ 1 in 80
Average Purchases p.a by an active shopper
Member base to transact ratio
15% 4-5%Click to Buy ConversionClick to Buy Conversion
$128 $200Average Basket Value Average Basket Value
![Page 26: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/26.jpg)
Earn and Burn programs need to be driven to optimize engagement and commercial return
Choose e-commerce enabled platform with comprehensive roadmap
Understand key shopping trends
Choose supplier with access to local, regional and global content
Delivering a high performance program
Mega Event Asia-Pacific 20-21st August 2014
![Page 27: Mega Event APAC 2014 - High Performance Reward Programs](https://reader033.vdocuments.mx/reader033/viewer/2022051818/54bb708c4a795983048b4570/html5/thumbnails/27.jpg)
Thanks for listening!
For more information please contact:
Mega Event Asia-Pacific 20-21st August 2014
www.collinsonlatitude.com
@C_Latitude