2011 NSW ProgramInformation NightMarch 28th, 2011

Roger Kermode, Ph.D., GAICDNSW State Manager

Tonight’s Agenda

• It’s never been a better time to start• What is MEGA?• Why MEGA• Course Overview• Ecosystem Fit• Selection Criteria• Sponsors and Prizes• Key Dates / Next Steps

New Products Dominate

Source: “The future of Corporate Innovation”, Presentation at Summit of The Future 2005 by Andreas Neef

Distribution is Easierthan Ever Before

2009 2010 2011 2012 2013 2014 20150.0

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Australian Mobile Phone Sales

Total Handset sales in calendar year

Number of Smart Phones Sold

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Source: Various IDC News ReleasesPrimary: http://www.idc.com/getdoc.jsp?containerId=prAU22758911

92% of all phonessold will be smartphones

Mobile Will be Biggerthan the PC

Graphic Removed for copyright reasons.

Please go directly to source, slide 7:

Source: KPCB Top Mobile Trends, Matt Murphy / Mary Meeker:http://www.slideshare.net/kleinerperkins/kpcb-top-10-mobile-trends-feb-2011

But You Ain’t Seen Nuthin’ Yet!

Australia has becomethe Perfect Test Market

Source: Australian Treasury Note, October 2010http://www.treasurer.gov.au/DisplayDocs.aspx?doc=economicnotes/2010/032.htm&pageID=000&min=wms&Year=&DocType=

NBN is a Game Changer

Capital is Freeing Up

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$10m+

AdVentureCapital

A Course for First Time Digital Entrepreneurs

Core Aims• Upskill Digital

Entrepreneurs– Before you talk to Angels /

Incubators– Before you embark on a new

project in their business

• Generate Deal Flow– Angels– Incubators

A Course for First TimeDigital Entrepreneurs

What MEGA is• Entrepreneurship Course NOT an incubator• Mentor Driven Lectures & Practical• Prepare Investment Memorandum • 19 Sessions

– April 18th to July 28th– Wednesday Nights / Some Weekend Afternoons– 60+ hours of Content and Exercises

• Pitch Day July 28th

PracticalConnected Learning

Methodology• VolunteerMentor

Driven Lectures and Training• Practical, Customer

Focused

• Lots of Pitching• Prepare Investment

Memorandum • Pitch Day to Angels

Know How toPresent Like a Pro

Who to talk to?• Customers• Partners• Suppliers• Investors• Each other!

Why?• Cust Dev / Sales• Distribution• Best Fit Terms• Funding• Team Building

Course OutlineWelcome and Introductions April 18th Course Overview, Business Basics, Pitching 101 April 27th Team Formation for Idea Generation April 30th (Sat)Lessons from the market: Global Opportuinites May 4th Entrepreneruship, Intro to Idea Evaluation May 11th Business Model Creation May 18th Testing Value Proposition May 21st (Sat)Testing Customers / Users and Demand Creation May 5th Testing Market Channel + Legals and Deals June 1st Testing Revenue Model June 4th (Sat)Testing Partners, Resources, Cost Structre and Funding Resources June 8th Business Feasibility Round Table June 15th Tech Testing Round Table June 22nd Business Proposal 1 – Offer / Opportunity / Value Prop/ Organisation June 29th Business Proposal 2 – Marketing / Reosurces/ Dev / Finances Risks July 6th Business Proposal 3 – Feedback from Mentors on Business Plan July 13th Pitch Skills 1 – Presentation Skills July 16th (Sat) Pitch Skills 2 – Pitch Practice Sessions with Mentors July 20th Fedback from Mentors – Final Practice July 27th Pitch Day July 28th

Advisory BoardExperience In Spades!

Advisory Board Members• Roger Kermode (chair) Manager MEGA NSW, Dir Biz Dev ANZA, ex Motorola, Ph.D. MIT

Media Lab• Jennifer Wilson Director, Project Factor, ex HWW, Long Time Mega Supporter• Kate Carruthers Founder Social Innovation Sydney, ex AMP, Westfeild, NSW Govt• Kim Heras Founder/ GM PushStart, ex TheNextWeb(Australia) and

TechNation• Michael Ungerboeck Founder/CEO Digital Lead Network ex Mobile Messenger, Optus, Hutch• Rob Antulov Founder of 3eep, Angel Investor, Ex Fairfax Digital,

Booze Hamilton • Roger Lawrence CTO Cloud Services (South Pacific) HP, MEGA 2009 Alumni• Sara Lucas Founder EnrichMe, Founder Heads over Heels, ex Macquarie Bank• Shane Williamson Founder Mobile Mondays Sydney, Long Time MEGA Supporter

Terms• Select Companies for Admission• Mentor Pool Review and Additions• Post Course Program Review

NSW Program is Designed to Enable Slingshot / Follow Up Opportunities

All Rights Reserved, (c) Alimua Pty Ltd 2010

Apr May Jun Jul Aug Sep Oct Nov Dec Jan

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SydStart SydStartSydStart

NSW 2011Program

MEGA’s Sponsors

• Fortunate to Have a Number of Sponsors• Could not Run Program Without Their Support• Each sponsor brings own unique connections• Prizes to enable follow on mentoring

MEGA’s Sponsors

MEGA’s Sponsors

MEGA’s Sponsors

$2,000 Prize for Most Promising Startup

MEGA’s Sponsors

$1,500 for Most Promising Cloud Based Service

MEGA’s Sponsors

MEGA’s Sponsors

$500 for Best User Experience Concept

MEGA’s Sponsors

Selection Criteria

• Preference Given To– Teams of 2 or 3 (at lease one developer)– Opportunity with potential to scale– Entries with strong story in one or more of

• Mobile• Enterprise• Cloud

• Why?– Help focus teams into high potential areas

Pricing EncouragesTeam Formation

Course Fees• Teams (Cost per Person)

– Full $850– Concession $550

• Individuals– Full $950– Concession $650

Key Dates

• Today Applications Open• April 8th Applications Close 5pm SHARP• April 11th Advisory Board meets to Select

Successful Applicants• April 13th Applicants notified of Decision• April 18th Networking / Kick Off Course begins

For More Informationhttp://www.mega.org.au

roger@mega.org.au