mef latam presentation
TRANSCRIPT
MEF LATAMIntroduction
0
Agenda
MEF
• Who we are?
• What we do?
• Who is already part of MEF?
• Why to join MEF?
• Benefits
- Networking
- Insights
- Representation
• To join
1
Mobile Entertainment Forum (MEF) is the global
trade association of the mobile media industry,
working on behalf of its diverse membership to drive
mobile entertainment adoption, shape regulation and
deliver competitive advantage to its members
Who we are?
Who we are?
Headquartered in London and with 4 local chapters, MEF network embraces the
main companies in the mobile entertainment value chain
Companies represented in MEF GLOBAL:
MEF is truly global
A global entity with local activity
4
MEF brings the experience, know-how and network of its global structure to
Latin America!
10 years
200+ members
4 chapters
50 LATAM companies
North America
LATAM
EMEA
ASIA
Who we are?
MEF LATAM companies
Founding members2ergo, Abril, Acotel, Arvato Mobile, Binbit,
Blink, Boltcel, Cleartech, CFLA, Comfone, Dada, Flycell, Fox
Mobile, Getjar, Impact Mobile, KPMG, Mobile Intelligence,
Mobilidade Interativa, Movile, NeoMobile, Nokia, Omnifone, PlayPhone,
Purebos, RIM, Silverstreet, Sony Music, Sony Pictures, SPB Software, Spring Wireless, Telefonica, TIM, Tim w.e., VIVO, Wau Movil, Zed, Zero9.
MEF LATAM board:
66
The number of associates is constantly growing!
• 3 Dynamics
• ADObjects
• Aevum
• BBC
• Bharti Telecoms
• BinBit
• Comfone
• Digital Magics
• Edgeforce
• Emirates Communications
• Flurry
• Geodesic
• Getjar Networks
• Gowlings
• Gracenote
• Huawei Technologies
• I-New Communicative Solutions
• Informate Mobile Intelligence
• Masur Law
• MediaFLO
• Metronome
• Mira Networks
• Moco Connect
• MyThum
• Norwest Partners
• Onmobile
• OpenMarket
• Paymo
• Mobile Intelligence
• Mobilidade Interativa
• Qtel
• Raduis-ED
• RingPlus
• Samsung
• Singtel
• Spb Software
New associates in the last 12 months
• Striker Mobile
• Unanimis
• Ringo
• Interchan
• Jump Games
• Spring Wireless
• Acotel
• Movile
• VIVO
• Arvato
• Timwe
• Abril
• Purebos
• CFLA
• Zero9
• Cleartech
• Wau Movil
• Telefonica
Who we are?
Initiativesthat change
RegulationThat protects
InsightsCompetitive advantage
Anticipate, defines
& addresses
issues &
opportunities by
identifying
sustainable
business models &
promoting best
practices
MEF acts in the following areas:
What we do?
Engage
stakeholders, to
shape regulation &
raise awareness of
its effective
implementation to
protect revenues
Facilitate the
exchange of unique
insights & expertise to
create competitive
advantage through
development and
knowledge sharing
Representing the industry
Facilitating its growth
Promoting its development
8
A consistent and powerful voice
representing the interests of all
stakeholders in the mobile media and
entertainment industry value chain
Representation
Reaching the entire value chain:
9
Contentowners
Aggregators, service providers
Application developers
Operators
\
OEMs
Media agencies, law firms, consultants, investors
Integrators
Platforms and app stores
* Some MEF LATAM members
Representation
MEF offers a range of benefits for the leader companies in
the mobile media and entertainment industry
There are many areas in which MEF can bring return and support
the development of your company:
Benefits
Business Development &
Visibility
Participation in Eventsand Discounts
Metrics & Reports
Best practices & Regulation
Leadership & Insights
The entire organization has access to the benefits provided by MEF through all the
territories (EMEA, Americas, Asia and LATAM) enabling your company to benefit
the most from the strategic opportunities brought by MEF
Networking
Business Development & Visibility
Business development
Access to a global network embracing the entire mobile entertainmentvalue chain
Participation in events, such as MEF Connects, MeM and CEO Summit, facilitatingyour entrance in new markets and creating business opportunities
Exclusive event MEF Connects, at the Mobile World Congress, with 500 of the main leaders in the industry
Positioning as na active member in the mobile media and entertainment industry
Benefit from the insights, reports and initiatives to discover new niche markets andtrends generating new opportunities for your company
Your company in touch with clients and partners that develop your business
Visibility
Be nominated for the Member of Distinction Award, a very exclusive award
Submit cases for the Meffys Awards, and run for one of the most prestigious awardsrecognizing industry excellence
Create its own page on MEF website and publish its news on our MEF Members Newssite.
MEF, with its social media presence and strategy, also reinforces members activities andsuccessful cases.
MEF helps your company to have the visibility needed to transform
innovative products and services in a success.
Executives can run for one of 5 MEF boards (Global, EMEA, America, Ásia, LATAM) increasing your visibility
Business Development & Visibility
Metrics & Reports
In the last 12 months, MEF provided to its members
16 studies of MEF Initiative covering many topics
6 webinars and exclusive sessions with members
7 specialized briefings with directives on VAS regulation
6 co-authored reports from MEF and partner market analysts
4 strategic partner reports on key themes (social networks, mobile music, etc.)
Exclusive metrics for MEF associates, as the Business Confidence Index andmarket projections.
Access to exclusive reports, produced by MEF and partners
Smart Pipe Enablers (transforming operators inSmart Pipes)
Business Confidence (insights & trends)
Ad-Funded Mobile Entertainment (ad-based business models )
Quality of User Experience (user experience
Content Sales Reporting (best practices, metrics)
Mobile Video (potential of mobile for TV companies andcontent producers)
Value Chain Analysis (study on the mobile content valuechain)
Leardership& Insights
MEF develops many initiatives gathering market leaders to analyze trends andhow to face challenges in the industry
Some topics:
Participation on events and discounts
MEF partners give MEF members discounts up to 40% in more than 50 industry eventsworldwide
Mobile Entertainment Market is MEF anual event with 90 recognized speakers andpresence of more than 350 of the major executives in the market.
MEF members benefit from 15% discount for the MeM event
MEF Connects are regional events with the objective of accelerate the entrance in newmarkets and are free for associates.
Meffys - MEF members have 15% discout for the Gala Awards Dinner, one of the mostproeminent events in the industry
Regulation
MEF employs 2 Policy Advisors with 19+ years of experience
Bring information on the industry, answering questions and giving guidance on newlaws and rules on the sector
In 2009, MEF offered members 7 specialized briefings on regultion, Codes of Practiceand Promotions
MEF is a global reference in SVA and mobile media regulation
RISC: MEF Regulatory Information Service Centre- uma base de dados online sobreregulamentação nos principais mercados
The First Initiative in MEF LATAM chapter is a proposal od regulation for
subscription services in Brasil. The initiative already counts with the participation of
the majority of Board Members and is generating a compromise of local members
throughout the value chain, from operators to aggregators and content owners.
Benefits Summary
MEF events include benefits on:• Until 50% discount in sponsorships• Invite for Meffys Awards• MEF Connects- participation in local events• Discounts in events
Visibility on:• MEF website• Oficial blog MEF• Speaker opportunities and participation on panels• Prize Member of Distinction• Networking
Full Membership also:• Run for one of the 5 Boards• Vote on all board nominations• Leadership and agenda definition for MEF initiatives
MEF LATAM – Fees
* *An additional 25% is charged in the first year, reimbursable in case the company does
not renew the annual fee
** Aplicable to companies which HQ is located in Latin America
Annual Revenues Full MemberGlobal
Annual Fee *
Full MemberLATAM HQ
Annual Fee **
More than USD 10 millions USD 13.100 USD 9.170
From USD 500.000 to USD 10 mi USD 8.200 USD 5.730
Up toUSD 500.000 USD 4.900 USD 3.450
Companies headquartered in LATAM have a 30% discount in the annual fee!
Signing the LOI attached your association is already considered
To join
Your company at MEF is your company:
19
MEF supports your company towards success!
Represented and supported by the main global industry entity
Part of a network with the main companies in the market
Supported by experienced professionals
With discounts and speaking opportunities in the main international events
With access to metrics and reports developed by MEF and partners
Thank you!