MTB Interview Kit

MeetTheBoss TV is an established online channel devoted to offering its users exclusive access to the

business arena’s most progressive leaders and the decisions they make.

Going behind the scenes to unveil exclusive insights, MeetTheBoss TV focuses on delivering the

conversations that matter.

We partner with GDS International, a leading B2B event company, whose C-level only delegation

contributes to our senior executive mix.

MeetTheBoss TV allows its users to become a tangible part of the conversation through its virtual

roundtable format – where six qualified members discuss key challenges and solutions surrounding a

specific topic of interest.

Who are We?

Our membership database is comprised of over 100,000 senior executives from across the globe. Below is

a broad breakdown of our current membership pool:

Who are our members?

reGIoN

34 %emea

08 %resT oF WorLD

41%NorTh amerICa

INDusTryJob roLe

17%aPaC

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, Man

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Pro

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45% 50%

0%

07% 42% 06% Pharma & Healthcare

19

8

8

3 4

20

18

10

5 5

Technology Telecoms / Coms

Media & Advertising Other Financial Services

Prof Services Retail Manufacturing

Energy & Utilities

Producing the right content means everything to us at MeetTheBoss TV. As a result, we handpick

interviewees who can provide more than just boilerplate answers. Why? Because offering original

perspectives and valuable insights allow us to take our conversations to the next level.

Who Do We INTervIeW?

• Herbert Hainer, CEO & President, Adidas

• Liane Hornsey, VP Operations, Google

• Vincent Cerf, Vice President & Chief Internet

Evangelist, Google

• Jeff Weiner, CEO, LinkedIn

• Randi Zuckerberg, Founder of R To Z Studios &

Former Head of Marketing, Facebook.

PasT INTervIeWees INCLuDe:

It’s important to us that everyone we work with receives as much as possible from their experience. As a

MeetTheBoss TV interviewee, you can expect:

• The opportunity to educate senior executives and place yourself as a thought-leader

• A platform to promote both yourself and your company, embedding your achievements amongst the

world’s business leaders

• A professional video and case study to include for any personal and professional branding and marketing

initiatives external to MeetTheBoss TV

• The leverage to promote a positive brand message for you and your organisation

• To build your professional network through both the MeetTheBoss membership and its private intranet

forums

• The option to contribute to the MeetTheBoss TV official blog

• Our entire service at no expense to yourself or your organisation

WhaT are The beNeFITs?

While every interview is tailored around its interviewee, a typical interview process will include:

WhaT Does aN INTervIeW eNTaIL?

Agreeing a time and date for filming your interview

Sending out pre-interview questions for approval from yourself and any

necessary internal departments

Conducting the interview virtually – from the comfort of your own office or board

room – using Vidyo, an advanced video conferencing platform

Sending a draft edit of the interview for feedback and approval. From the time

this is sent, you will typically have five working days to confirm approval

Putting together a final edit and providing relative parties with a digital copy for

respective marketing purposes

[Example: Deutsche Bank placed a MeetTheBoss TV interview on their Investor

Relations page to give investors an insight into their executive leadership]