meet your neighbours project outline
DESCRIPTION
Meet Your Neighbours is a photographic initiative that reveals the wildlife living amongst us in an extraordinary way. These creatures and plants are vital to people: they represent the first, and for some, the only contact with wild nature we have. Yet often they are overlooked, undervalued. Meet Your Neighbours dignifies these common species by giving them celebrity treatment. Each is photographed on location in a field studio. A brilliantly-lit white background removes the context, encouraging appreciation of the subject as an individual rather than a species. The initiative will engage photographers from around the world to celebrate these animals and ask people in their communities to “go meet your neighbours”. This is conservation photography at the grass roots level, asking people to care about their own natural heritage, where they live and showing them how extraordinary it is in a fresh way.TRANSCRIPT
Meet Your Neighbours is a photographic initiative that reveals
the wildlife living amongst us in an extraordinary way. These
creatures and plants are vital to people: they represent the first,
and for some, the only contact with wild nature we have. Yet
often they are overlooked, undervalued.
Meet Your Neighbours dignifies these common species by
giving them celebrity treatment. Each is photographed on
location in a field studio. A brilliantly-lit white background
removes the context, encouraging appreciation of the
subject as an individual rather than a species. Their own
form constitutes the composition. Seen this way, animals and
plants we thought we knew reveal another side of themselves,
encourage a second glance, perhaps even renewed interest.
The initiative will engage photographers from around the
world to celebrate these animals and ask people in their
communities to “go meet your neighbours”. This is conservation
photography at the grass roots level, asking people to care
about their own natural heritage, where they live and showing
them how extraordinary it is in a fresh way.
If you are tempted to ask “Well, why do we need orchids or
salamanders, woodlice or bullfrogs anyway?” you may as
well ask, “why do we need children, friends, community?”
We can live without all these things but our lives are much the
poorer if we do so.
Niall Benvie, Project Co-Founder
The ConceptMeet Your Neighbours is a global-scale photographic project,
developed to encourage people of all ages to engage and
appreciate the common species and natural environments
within their own communities. Through stunning imagery and
unique presentations, our viewers will gain a new understanding
of just how special their own common ‘backyard’ species are
and be encouraged to take the necessary steps to ensure their
continued survival. It is our goal to nurture a compassion for
even the most humble members of the natural world. Meet Your
Neighbours is a proactive conservation effort aiming to remind
the public that, with care and consideration, today’s common
species won’t become the rarities of tomorrow.
The LookEach subject is shot in the wild against a pure
white background and backlit to highlight its
translucent qualities. The result of the field-studio
approach is an exceptionally detailed, stunningly gorgeous
series of portraits of common species like you’ve never seen them
before! The images show maximum detail – itself often a
source of fascination. Because all images are created on-
location, the need to harvest plants or transfer animals out of
their natural environments is effectively eliminated.
The CampaignImages will be used in a variety of ways to support the Meet
Your Neighbours project. These include: next generation
e-Books with streaming video and sound, a children’s book
series with enhanced digital companion guides, a high
quality coffee table style book and an amazing ‘on-
white’ image catalog from partnering photographers from
around the globe. Photos from the project will also be
displayed in several traditional and non-traditional exhibits,
including projected showings in public areas.
The Funding & SupportUnlike many large-scale projects, which often require massive
amounts of funding before an effort can get underway, Meet
Your Neighbours has been uniquely structured to avoid this
issue. Partnering photographers will shoot in their home
regions, eliminating the need for long-distance travel and
associated costs. In addition, they will work with regional
sponsors to support their efforts, a fundamental point which
serves to not only remove the financial burden from a few
large donors, but also ensures that regional organizations
have a vested interest in making sure each effort is a success.
With the exception of basic administrative costs, much of the
support that will be required for the project launch may be
donated in-kind by sponsors. Examples of the types of in-kind
donations that we are pursuing include: web hosting, digital
projection equipment (on-loan), exhibition spaces, videography
and, of course, publicity and advertising opportunities.
The Rewards• Meet Your Neighbours is a unique photographic
effort supported by the some of the world’s best nature
photographers
• Our message is hopeful and positive; common species
are here, they are amazing and their continued survival is
achievable
• Partnering photographers and sponsors will work together
to reveal a very accessible side of nature that the general
public can see, touch and interact with in their own
communities
• Participants will also receive positive publicity and
exposure through outlets such as magazine articles,
websites, blogs, books, and multi-media; strengthening
their own conservation message through an association
with Meet Your Neighbours
• An opportunity to build relationships with like-minded
businesses and organizations
• Access to an amazing photographic archive featuring a
broad selection of images of common species from around
the world in amazing detail and style
• A way to give back and make a difference in your local
communities and others around the world through a positive
environmental education and awareness program
For More InformationClay Bolt Project Coordinator & Co-Founder
PH: 1.864.905.8797EM: [email protected]: 198 Jenkins Way
Easley, South Carolina, 29640USA
Niall Benvie Senior Advisor & Co-Founder
PH: +44.1356.626.128EM: [email protected]: 24 Park Road
BRECHIN, Angus, DD9 7APScotland
Green Veined White Butterfly & Cuckoo Flower (Pieris napi & Cardamine pratensis)
Wet woods & Damp Meadows | Photographed in Norway
Rosyside Dace (Clinostomus funduloides) & Yellow-Fin Shiner (Notropis lutipinnis)Rivers & Streams | Photographed in the United States