meet the millennials presentation shared
TRANSCRIPT
Who Are Millennials? Aloof Unfocused Arrogant/ Cocky Entitled Demanding Independent Strong-willed Game changers Self- starters Leaders
Millennials as Leaders
“The young disruptors, innovators and entrepreneurs on our annual listing of the 30 under 30 are impatient to change the world.”- Forbes
Millennials & Non-Profits
What are the top 3 ways to engage millennials?
Volunteering
Donating
Leadership
55% of millennials prefer to learn about non-profits via social media
ENGAGE
63% of millennials volunteered in 2011
81% of millennials prefer to learn about volunteer opportunities through their peers. COOL
FACTS
ENGAGE
Online (Social Media: Facebook) Must Haves!
• Tell Stories
• Post relevant articles (Not just about your org)
• Use photos of staff & volunteers in action
• Post events and invite people
ENGAGE
Online (Social Media: Twitter, etc.)
Twitter Must Haves!
• Make sure your handle is simple
• Leverage org. stats
• Use a human voice
• Cross reference w/ FB when necessary
• Drive to website
ENRICH
Bonus: Millennials who volunteer are 2x more likely to donate!
Happy Hour
Active Sports
Lifestyle Activities
LET’S WORK TOGETHER
FREE! 20 Minute Consultation In-House Workshops/Presentations MarComm Consulting Message Development Millennial Donor Engagement