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TOPIC :PURPOSES AND ADVANTAGES OF

QUALITATIVE RESEARCH

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Qualitative research gives e!hasis "#the value "$ l""%i#g "# varia&les i# their#atural setti#g 'here the( are c""#l($"u#)*

Qualitative research is #"' &ei#gutili+e) i# )i,ere#t -el)s "r areas "$ )isci!li#e* This is t(!icall( use) &( researchers i#clu)esthe e.!erie#ces "$ researchers thr"ughtech#i/ues li%e case stu)ies0 i#tervie's0!ers"#al "&servati"#s a#) $"cus gr"u!s*

INTRODUCTION

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QUALITATIVE RESEARCH stu)ies ca# !r"vi)e("u 'ith )etails a&"ut hua#s &ehavi"r0e"ti"#0 a#) !ers"#alit( characteristicsthat /ua#titative stu)ies ca# #"t atch*

Qualitative )ata i#clu)es i#$"rati"# a&"utusers &ehavi"r0 #ee)s0 )esires0 r"uti#es0use cases a#) a variet( "$ "ther i#$"rati"#

that is esse#tial i# )esig#i#g a !r")uct that'ill actuall( -t i#t" a user1s li$e*

QUALITATIVE RESEARCH

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Issues a#) su&2ects c"vere) ca# &e evaluate) i# )e!th a#) i# )etail*

ADVANTAGES OF QUALITATIVERESEARCH

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Direct "&servati"# re)uces )ist"rti"# &et'ee# a#) the "&server a#) '

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Qualitative research ais t" get &etter u#)ersta#)i#g thr"ugh -rst ha

OBJECTIVES

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It ais t" !r"vi)e a# e.!licit re#)eri#g "$ structure0 "r)er a#) &r"a) !

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The g"al "$ /ualitative research is #"t t" )escri&e c"!le. !he#"e#aThe g"al "$ /ualitative research is #"t t" )escri&e c"!le. !he#"e#a

Conclusion

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