Medisurge Technologies Pvt. Ltd. presents

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Introducing ‘Healthcare Ecosystem’ on Digital Media

Health provider

A unified platform with services to enable Doctors, Health providers and Health seekers

to connect with each other over Cloud based digital communication channels.

Pharmaceutical companies

Hospitals, Nursing homes & Clinics

Diagnostics & Pathology

Technology enablers Ambulance, Blood banks, Chemists etc.

NGO & Associations

Content Relevant and

interesting

ServicesAll at one

ApplicationsSoftware and tools

PricingInnovative yet

affordable

Health SeekerDoctor

KnowledgeLearn and Share

Network Connect &

communicate

CommercialPromote & Earn

ApplicationsSoftware and tools

+

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Healthcare Market – Peeping into the future

Market indicators

Healthcare Market in India size US$ 40 billion, growing @15%. Indian Health sector is expected to reach US$ 280 billion by 2020

Pharmaceutical Market in India size US$ 10.74 billion growing at 15.3% (April,2011). By 2015, India will be among the top 10 global Pharma markets by value. It will add revenues the fastest after the US and China, which is $14 billion in drug sales, more than double the country's pharmaceutical market in 2005.

Doctor – Patient ratio is 1:1722 as per medical council of India.Indians are expected to spend far more on healthcare than they are now. Healthcare’s share of the wallet will rise as fast as that of education and three times as much as the share of food, beverages and tobacco.

By 2015, millions more will suffer from chronic, costly to treat diseases such as diabetes, asthma and cancer than in 2005.

Sources: McKinsey, ORG, IAMAI & IMC, IBEF ASSOCHAM, YES Bank & Govt. of India

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mHealth Opportunity

Market indicators

There is a probability of high adoption for information VAS such as news and medical services over mobile. It is expected that the share of wallet of healthcare for an average Indian household would grow at an CAGR of nearly 9% (from 2005 to 2025).

VAS of medical advice from doctor has a good awareness level of 71% and 49% of the users willing to adapt service in future at a price of Rs.73/month.

Future adoption for Medical advice from doctors is higher for SEC B (51%) as compared to SEC A (49%) and SEC C (47%).

Age group 36+ have higher future adoption (52%) for medical advice from doctor in comparison to age group 18- 25 (43%) and 26- 36 (50%)

Service has the potential to contribute nearly Rs.2000 Cr as revenues by 2015 and come close to Music based VAS service

Sources: PWC Report, 2011

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mHealth Opportunity

Sources: PWC Report, 2011

Medisurge Technologies Confidential & Proprietary. Disclosure not permitted .

Mobile Internet / WAP service - Launched

• 2-3 minute video content cutting across categories:• Sexual Health by Dr.Mahinder Watsa• Yogamrit from the Yoga Institue - Santacruz• Diet & Nutrition by Venu Hirani (Reebok certified nutritionist)

Videos

• Write ups certified by doctors on Everyday Health, Home Remedies, Fitness Management and more

• Medical Cases in a case study formatArticles / Write Ups

• Content delivered in an easy to understand format to users. Eg. 10 Tips to lose weight, 7 ways to prevent Diabetes etcSlide shows

• LIVE Consultation with Doctors from 9am to 9pm• Leave a question for a doctor and get consultation in 24 hoursLIVE / Offline Consultation

• Articles, Doctor interviews, Videos etc for specials like Women’s Day, World Cancer Day or festivals like Holi, Diwali etc.Health Specials

A complete WAP portal with Videos, LIVE Chat with Doctors, Ask a Question to a Doctor & Textual Content

Portal – In a snapshot

Mobile portal

with content

to browse and

download

Videos to

download

/stream

Option for

user to ask a

question to

DoctorFirst ever Wap

based chat

with Doctor

Content

across

categories of

health

Services –

Pathology,

directory etc.

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Success Story of Health@5:-

UserData

• Over 1.5 lakh unique users.• 70% of subscribed users visit the portal on a

regular basis.

UsageData

• Nearly 2mn page views on the portal till date.• We have about 5 page views/unique

user/month.

VideoData

• Over 2.5 lakh video downloads.• Average video downloads per month is around

50K.

QnAData

• Over 1 lakh total number of questions answered till date.

• 160-180 questions answered daily.

LiveChat

• “mKlinic” launched in the month of October 2012.

• 10K chats till date which gives around 100+ daily chat requests.

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Media Coverage – Our Health Portal

9Medisurge Technologies Confidential & Proprietary. Disclosure not permitted .

Success Story: PwC Coverage & Qprize

10

Qualcomm ranked Medisurge in Top 8

Mobile Tech start-ups in South East Asia in 2012

PWC reported in Sept’12Medisurge as

a successful case study onmHealth

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Thank You

Medisurge Technologies Confidential & Proprietary. Disclosure not permitted .