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Adapting to Change: Redesigning Sexetc.org for 2012 and Beyond Alex Medina Coordinator of Web Content & Social Networking @medeens

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Page 1: Medina alex mobile_optimized_websites

Adapting to Change:Redesigning Sexetc.org

for 2012 and Beyond

Alex MedinaCoordinator of Web Content & Social Networking

@medeens

Page 2: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

What Is Sex, Etc.?

• Published by Answer• Teen-to-teen sexuality

education• Print, web, mobile,

social media

Page 3: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Page 4: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

LET’S DO THE TIMEWARPSearch, social media and mobile from 1999-2011

Page 5: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Sexetc.org Launches 1999

• America Online (AOL)• Google 1 year old• Live Journal, IM

Page 6: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Sexetc.org Redesigned in 2003

• MySpace founded• ½ of search through

Google• WordPress started

Page 7: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Sexetc.org Redesigned in 2006

• MySpace #1• Facebook opens up• YouTube growing• Blogs are mainstream• Twitter founded• Sex, Etc. joins

MySpace & YouTube

Page 8: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Sex, Etc. from 2007-2011

• Facebook & Google dominant

• Mobile web takes off• Sex, Etc. joins

Facebook & Twitter 2007

• Blog starts 2008• Join Tumblr 2011

Page 9: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

SEX ED ON THE GOOne year of mobile Web

Page 10: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Mobile Site Launches April 2011

• FAQs• Sex Terms

(dictionary)• Sex in the States

(rights to sexual health and more)

Page 11: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

One Year Later

• 295,000 unique visitors

• 34% Mobile Safari• 25% Opera Mini• 14% Android

Page 12: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Top Devices

• iPhone #1• iPod Touch #3• iPad #4

Page 13: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Current Limitations

• No search• Not all content

available• Not optimized for

tablets

Page 14: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

TODAY’S TECH LANDSCAPETrends in search, social media and mobile

Page 15: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Search

• Quality vs keywords• Search is mobile• Search is evolving

Page 16: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Social Media

• Information overload• Microblogging• Ubiquity of social

Page 17: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Mobile

• Apps and touch set expectations

• Smartphone adoption on the rise

• Many display sizes

Page 18: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

2012 AND BEYONDAdapting to change

Page 19: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Search

• Building “quality”• Information

architecture• Search as priority

Page 20: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Social Media

• Deeper integration of social media

• Social engagement• Social media strategy

Page 21: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Mobile

• Responsive design• Anticipates future

devices• Mobile-first design• Web standards• Ready for apps

Page 22: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

Content Management

• Open source• Plugins for future

expansion• Content strategy

Page 23: Medina alex mobile_optimized_websites

5TH Annual ISIS CONFERENCE ON NEW MEDIA, YOUTH & SEXUAL HEALTH

April 1st - 3rd, 2012 San Francisco, CA

THANK YOU!

Questions?

@medeens