Valant Medical Solutions!

Case study!

Valant Medical Solutions

ABOUT:  Valant  Medical  Solutions  is  a  medical  software  company  that  provides  psychiatrists  and  other  mental  health  professionals  with  a  web-­‐based  electronic  medical  record  (EMR).    

 KEY  RESULTS  

•  Increased lead pool by 3150% from 4 leads in Sept. to more than 130 in Jan.

•  Doubled organic traffic and increased its conversion rate.

•  Eliminated paid search ads.  

Valant Medical Solutions

C h a l l e n g e :

Chaotic Records and Reliance on Paid Search Before Valant started with HubSpot, the company had a hard time tracking and keeping records of its marketing initiatives. Soraya explained that they were keeping multiple spreadsheets of keywords and progress. Valant also faced an uncomfortable reliance on PPC ads.

S o l u t i o n : Integrated Optimization & Measurement Tools The HubSpot software enabled Valant to create integrated reports of different marketing channels and the progress they were making. Tracking and measurement tools, such as the Sources graph, the Keyword tracking and the Competitors tool, helped the company keep track of individual traffic sources. As Soraya said, “HubSpot is a way for us to do everything together, and HubSpot does the calculations for us.”

Valant Medical Solutions

S o l u t i o n :

Lead Intelligence Captures Targeted Traffic

Valant also broke its reliance on paid search by expanding organic traffic and capturing targeted leads with HubSpot’s lead intelligence. Landing pages and lead nurturing helped the company design distinct strategies for specific types of leads.

Soraya incorporates email marketing to the current lead base and, thus, reengages with interested people. “We can see that the lead is back in the interest pool,” she said. Unsurprisingly, Valant’s email marketing reached the highest conversion rate from all different initiatives.

Valant Medical Solutions R e s u l t s : Enhanced Lead Nurturing

Valant’s successful use of lead nurturing helped the company increase its lead pool to the hundreds in the last three months. The lead base increased by 3150% from four leads in September to more than 130 in January.

Valant Medical Solutions R e s u l t s : Organic Traffic Reduced PPC Spending Conversion rate for organic search skyrocketed and enabled the company to focus on long-term marketing strategies rather than depend on short-term paid search. “We have eliminated ad words from the mix,” Soraya said.

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More about Valant Medical Solutions:!www.ValantMed.com!