at S T A N F O R D U N I V E R S I T Y

January  15,  2013  

Martha  G  Russell,  Execu9ve  Director    

Innova9on  Ecosystems  Network  

at S T A N F O R D U N I V E R S I T Y

•  Innova9on's  stakeholders  are  global.  •  Form,  interface,  content  and  business  models  are  s9ll  changing.  •  Future  scenarios  will  include:  

–  Personalized  data  with  social  intelligence  and  context  –  Exponen9al  augmenta9on  of  human  capability  

•  Network  orchestra9on  is  a  key  management  skill.  •  With  shared  vision  transforma9ons  can  be  accelerated.  

The REAL Issue Deep Knowledge with Wide Applicability

IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED    WHERE  TALENT,  INFORMATION  AND  CAPITAL  RESOURCES  FLOURISH  

THE  ISSUE  IS  NOT  THE  RATE    TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”  

 The  Media  X  approach  

 WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE  

at S T A N F O R D U N I V E R S I T Y

H-­‐STAR    

HUMAN  SCIENCES  AND  TECHNOLOGIES    ADVANCED  RESEARCH  INSTITUTE  

RELATIONSHIP  INTERFACES  FOR  DISCOVERY  COLLABORATIONS    

Goal:  Do  something  together  neither  of  us  could  do  by  ourselves.    

Research  on  people  and  technology  —  how  people  use  technology,  how  to  be[er  design  technology  to  make  it  more  usable,  how  technology  affects  people’s  lives,  and  the  innovaEve  

use  of  technologies  in  research,  educa9on,  art,  business,  commerce,  entertainment,  communica9on,  security,  and  other  walks  of  life.  

 

at S T A N F O R D U N I V E R S I T Y

CSLI

Eng

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Ed

SSP

SCIL

SUMMIT

PBLL

GSB

Ling CHIMe

Art

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Discovery Collaborations !Span Stanford Labs!

School of Education; Education and Learning Sciences

Digital Art Center

Graduate School Of Business

Communication Between Humans and Interactive Media

Stanford Center for Innovations in Learning

Project Based Learning Laboratory

Symbolic Systems Program

Engineering & Product

Design

Center for the Study Of Language & Information

Stanford University Medical Media & Information Technology

Computer Science

Psychology

Linguistics

Phil

Philosophy

Law Center for Legal Informatics

LIFE Learning in Informal and Formal Environments

CS

Electrical Engineering

SHL Stanford Humanities Lab

VHIL Virtual Human Interaction Lab

PBLL Work Technology & Organization

DVL Distributed Vision Lab

Des Stanford Joint Program in Design d.school

at S T A N F O R D U N I V E R S I T Y

•  Abrizio  •  ASK  Computer  systems  •  Cisco  Systems,  Inc.  •  Dolby  Systems  •  eBay  •  E*Trade  •  Electronic  Arts  •  Excite,  Inc.  •  Gap  •  Google  •  HewleQ-­‐Packard  •  IDEO  •  Intuit,  Inc.  •  Learning  Company  •  Linked-­‐In  •  Logitech  •  Mathworks  •  MIPS  Technologies,  Inc.  •  Nike  •  NeUlix  

•  NVIDIA  •  Orbitz  •  Octel  CommunicaEons  Corp.  •  Odwalla  •  ONI  Systems  •  PayPal  •  Pure  SoVware,  Inc.  •  Rambus,  Inc.  •  RaEonal  SoVware  •  Silicon  Graphics,  Inc.  •  Sun  Microsystems  •  Tandem  Computers,  Inc.  •  Taiwan  Semiconductor  •  Tensillica  •  Tesla  Motors  •  Trilogy  •  Varian  Associates,  Inc.  •  Vmware  •  Whole  Earth  Catalog  •  Yahoo!  Inc.  

Stanford  spin-­‐offs  Over  2000  companies  started  by  faculty  students  and  alumni  

The Way We USED to Think About Organizations New  Organiza9onal  Chart  Based  on  Rela9onships  

Relationship Capital for Co-Created Infrastructure

Infrastructure  for  Resource  Flows                                                                                -­‐  -­‐  -­‐  Rela9onships  

(Companies  are  interlocked  through  key  people  –  informaPon  flow,  norms,  mental  models.(Davis,1996)  

Alumni  Networks  

Geographically  concentrated,  very  ac9ve  human  network    Researchers,  business  leaders,  entrepreneurs,  funders  

High  density  of  some  very  big  technology  companies  Powerful,  wealthy  university  (Stanford)  with  a  culture  of  involvement  with  industry  and  of  entrepreneurial  spinoffs  Nearby  world  class,  large  state  university  (Cal  Berkeley)  Good  local  supply  of  skilled  employees  (San  Jose  State  University)  Culture  of  risk  taking  and  acceptance  of  failure  

The  world  sees  Silicon  Valley  as  a  loca9on  of  great  successes  Here  we  know  it  is  a  loca9on  of  a  great  many  “failures”  

Easy  access  to  “free”  advice  and  assistance  at  the  start  Massive  amounts  of  government  funding  for  basic  research  Large  amount  of  private  funding  to  exploit  the  research  A  highly  fluid  workforce  

 You  can  change  employer  without  having  to  move  your  home  Anyone  can  play  

Admi[ance  and  acceptance  are  based  en9rely  on  your  ideas  and  abili9es  You  are  only  as  good  as  your  latest  idea  

A[rac9ve  place  to  live,  good  climate,  tolerant  and  accep9ng  culture  

Silicon  Valley  Don’t  try  to  replicate  –  instead  collaborate  

•  Iterate  quickly  –  If  it  doesn’t  work,  change  something  –  ASAP  

•  Take  personal  responsibility  – Don’t  blame  anyone  

•  Share  what  you  learned  –  Each  failure  includes  lessons  for  success  

•  Start  again    –  Immediately!  

•  Don’t  do  it  alone  –  Know,  cul9vate  and  orchestrate  your  network  

Five  Rules  for  Successful  Failure  

Media  X’s  Unique  proposi9on  •  Pose  a  ques9on  to  the  Stanford  thought  leaders  that  will  create    –  Opportuni9es  for  discovery  collabora9ons    –  On  novel  research  –  That  leverages  the  latest  research  interests  –  To  iden9fy  the  new  ques9ons  that  will  lead  to  –  Insights  that  address  edge  ques9ons    –  3  to  5  years  out  

•  Par9cipate  in  the  discovery  process  to  learn  •  The  best  ques9ons  and  how  to  pursue  them  •  Ra9onale  of  research  pathways  –  why?  why  not?  

at S T A N F O R D U N I V E R S I T Y

Members  Provide  the  Direc9on  

•  Accel  Partners  •  ACERP  •  Apollo  Group  •  BT  Group  •  Cisco  •  CO3  •  Danish  Innova9on  •  Edelman  •  Fu[on  

•  HKUST  •  Konica  Minolta  •  Nissan  •  Orange  •  Philips  •  Sabia  Experience  •  Singularity  University  •  TEKES  

at S T A N F O R D U N I V E R S I T Y

Build  Capacity  for  Insights  -­‐  Sooner  •  Time  advantage    

–  3  years  ahead  of  reading  the  latest  publica9ons  •  Relevance  advantage  

–  Ques9ons  relevant  to  Konica  Minolta’s  future  •  Lower  risk  of  explora9on  

–  Rapid  itera9on  –  Know  sooner  what  works  –  Externalizes  high  risk  

•  Capacity  building  –  Iden9fy  new  exper9se  needed  –  Enhance  exis9ng  exper9se  –  Leverage  the  Stanford  network  

at S T A N F O R D U N I V E R S I T Y

Analysis  of  EIT  ICT  Labs:  Trento  included  as  the  sixth  node,  more  ci9es  connected  to  coloca9on  centers,  updated  data  and  transforma9on  in  place    

S9ll,  Huhtamäki,  Russell,  Rubens  (2012).  Transforming  InnovaPon  Ecosystems  Through  Network  OrchestraPon:  Case  EIT  ICT  Labs  

Adding  San  Francisco  Bay  Area  as  “the  seventh  EIT  ICT  Labs  node”  for  contrast,  interconnec9ons,  comparison  and  benchmark  

S9ll,  Huhtamäki,  Russell,  Rubens  (2012).  Transforming  InnovaPon  Ecosystems  Through  Network  OrchestraPon:  Case  EIT  ICT  Labs  

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CLICK  TO  PUBLISH  Rela?onship  Networks  Reveal  Compe?ng  Fac?ons  and  Shared  Visions    

in  the  Publishing  Industry  RelaEonship  Network  analysis  can  show:  •  The  structure  and  

coherence  of  compeEng  facEons  

•  Emergence  of  shared  visions  and  value  proposiEons  

•  Indicators  of  industry  evoluEon,  signaling  transiEon  from  ‘emerging’  to  ‘growth’  stage  

What  this  means  is:  •  RelaEonships  are  

pipelines  for  talent,  informaEon  and  financial  resources.  

•  Value  chains  are  co-­‐created  through  relaEonships.  

InnovaEon  Ecosystem  VisualizaEon  and  Analysis:  A  Study  of  the  Emerging  Publish-­‐on-­‐Demand  Industry  Martha  G  Russell,  Stanford  University;  Neil  Rubens,  University  of  Electro-­‐Communica9on;  Rahul  C.  Basole,  Georgia  Ins9tute  of  Technology;  Jukka  Huhtämaki,  Tampere  University  of  Technology,    Tim  McCormick,  Palo  Alto,  CA;  Russell  Thomas,  George  Mason  University;  Kaisa  S9ll,  VTT;  and  Jiafeng  Yu,  Shanghai,  CA  

     

 We  see:  Dynamic  innovaEon    •  University  parEcipaEon  •  Eager  investors  Many  related  sectors  •  Digital  media,  Saas  •  Social  media,  mobile  •  eBooks  Many  geographic  areas  •  NY,  SF,  LA,  London  

   

SIPX, Inc.

17  

at S T A N F O R D U N I V E R S I T Y

EducaEon  -­‐  -­‐  -­‐  Business  -­‐  -­‐  -­‐  Entertainment  Context,  Content  and  Control  for  Personalized  Data  

Personalized  Data  Will  Include  Context  and  Social  Intelligence  Exponen9al  Augmenta9on  of  Human  Poten9al  

Total Engagement at Work and Play

Gamification - Empowering Self-organizing organizations - Time to Autonomy – at S T A N F O R D U N I V E R S I T Y

Multi-tasking Data – Integration - Semantics

•  Personal Area Networks: New Rules, New Metrics •  Semantic and functional integration across

–  TV –  Computer –  Phone –  Home –  Car

•  From clouds to the edge •  Ambient and intelligent •  Personalized •  Privacy-controlled •  Fluid media

–  With many IP issues and measurement challenges

Russell, M.G. 2009 A Call for New Metrics for New Media, http://jiad.org/article117

at S T A N F O R D U N I V E R S I T Y

On  the  Horizon:  Transparency,  Iden9ty  &  Persuasion  

Semantic Integration Technologies

•  Sensors •  Mobile devices

On the Horizon: The Intelligent Coach for Health and Well-being

When People Become the Content of Media Interact with Your Digital Self

Digital Footprints

Infinite Reality Emotional Interfaces Social Affordances

Quantified Self

On the Horizon: The Quantified Self

25

Skill  of  the  Future  =    Network  Orchestra9on  

Event

Impact

Coalition

Shared  Vision  

Transforma9on  

Iterative Alignment

Interact & Feedback

Co-Create Value

Shared Vision Transforms

26

Martha G. Russell, Kaisa Still, Jukka Huhtamaki, and Neil Rubens, “Transforming innovation ecosystems through shared vision and network orchestration,” Triple Helix IX Conference, Stanford University, July 13, 2011.

What Can We Do Together That Neither of Us Could Do Alone?

Thank You Martha.Russell@stanford.edu

www.innovation-ecosystems.org http://mediax.stanford.edu

at S T A N F O R D U N I V E R S I T Y

•  Innovation Ecosystems Require Network Orchestration –  Know –  Cultivate –  Orchestrate