mediawhiz pov: what the social media hype cycle means for brand marketing
DESCRIPTION
Digital media agency MediaWhiz gave a presentation at Social Media Week Chicago on its theory of the Social Media Hype Cycle and its impact on brand marketing, social media and online advertising.TRANSCRIPT
#SMWHYPE
The ‘Stage of Enlightenment’ Is Coming for Social Media
SOCIAL MEDIA HYPE CYCLEWHAT IT MEANS FOR BRANDS
#SMWHYPE
PANELISTS2SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
KEITH TRIVITTDirector, Marketing and CommsMediaWhiz@KeithTrivitt
MICHAEL VELASCOManaging Director, DigitalRyan Partnership@MichaelVelasco
STEVE GOLDNERSr. Director, Social MediaRyan Partnership & MediaWhiz@SocialSteve
MODERATOR
E.J. SCHULTZReporterAdvertising Age @EJSchultz3
AUTUM McREYNOLDSCommunity ManagerTalentMinded@AutumnMcRey
@RyanPartnership @MediaWhizLLC
#SMWHYPE
THE HYPE CYCLE3SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
@MediaWhizLLC@RyanPartnership
#SMWHYPE
SOCIAL MEDIA HYPE CYCLE4SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
@MediaWhizLLC@RyanPartnership
#SMWHYPE
HYPE CYCLE INTERVALS5SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
@MediaWhizLLC@RyanPartnership
#SMWHYPE
WHAT’S NEXT? 6SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
@MediaWhizLLC@RyanPartnership
#SMWHYPE
STEVE GOLDNERSR. DIRECTOR, SOCIAL MEDIARYAN PARTNERSHIP / MEDIAWHIZ@[email protected]
Ryan Partnership | Chicago325 N. LaSalle Street, Suite 775
312.572.6633
CONTACT7SOCIAL MEDIA SOCIAL MEDIA
HYPE CYCLEHYPE CYCLE
@MediaWhizLLC@RyanPartnership
#SMWHYPE
SOCIAL MEDIA SOCIAL MEDIA HYPE CYCLEHYPE CYCLE
@RyanPartnership @MediaWhizLLC