mediated demand driven acquisition: method or madness?
DESCRIPTION
2014 Charleston Conference Friday, 11/7/14, 11:30 AM Presented by Sue Fahey, Head, Serials & Acquisitions, Memorial University of Newfoundland, and Dianne Keeping, Collection Development Librarian, Memorial University of Newfoundland.TRANSCRIPT
Mediated Demand Driven
Acquisition:
Method or Madness?
Sue Fahey, Head, Serials & Acquisitions
Memorial University of Newfoundland
Dianne Keeping, Collection Development Librarian
Memorial University of Newfoundland
Charleston Conference
7 November 2014
Memorial University of Newfoundland
• Established as a memorial to those who lost their lives in
the First and Second World Wars
• A comprehensive research university offering over 100
certificate, diploma, and degree programs at the
undergraduate and graduate levels
• Four campuses:
• Main campus (St. John’s)
• Marine Institute (St. John’s)
• Grenfell Campus (Corner Brook)
• Harlow (Essex, England)
Memorial University of Newfoundland
• Over 400 undergraduate & graduate courses offered
online (DELTS)
• The largest university in Atlantic Canada
• International student population representing 90 countries
• The only university in the province of Newfoundland &
Labrador
Memorial University Libraries
• A multi-branch library system
• Queen Elizabeth II Library (Main campus, St. John’s)
• Music Resource Centre
• Curriculum Materials Centre / Education Library
• Harlow
• Labrador Institute
• Ferriss Hodgett Library (Grenfell College, Corner Brook)
• Dr. C.R. Barrett Library (Marine Institute, St. John’s)
• Health Sciences Library (Main campus, St. John’s)
• 2.5 million titles held
• SIRSIDynix Symphony ILS
Demand Driven Acquisitions at Memorial
• 2005 - present
• Collection Development on Demand
• Print book purchases based on document delivery requests
• 2008 - 2009
• E-book Working Group
• Pilot project with EBL
• 2012 – present
• DDA Committee
• Memorial Libraries Strategic Plan
Memorial Libraries Strategic Plan
• Three Frameworks of the Strategic Plan
• Teaching & Learning
• Public Engagement
• Research
• Research Framework Goal
• Provide faster access to more scholarly monographs
• To be accomplished within the existing budget allocation
Demand Driven Acquisitions with YBP
• Memorial Libraries main monograph vendor
• Able to use the three ebook aggregators: EBSCO, ebrary
& EBL
• Profiling options available to design a detailed DDA plan
that best reflects the needs of Memorial’s Library
• The DDA plan would work in conjunction with the Library’s
existing slip approval plans
Demand Driven Acquisitions with YBP
• The Library’s DDA activity is visible in the GOBI title
notification so selectors can make informed decisions
about potential purchases
• Having DDA records automatically generated by the
profile every week ensures that the consideration pool is
consistently up to date
• Manual DDA option also permits selectors to add titles to
the consideration pool
Why a Mediated Approach?
• Identify, and hopefully resolve, any problems quickly
• Prevent accidental duplication of ebook purchases
• Allow more flexibility to choose a preferred ebook platform
when making purchases
• Less restrictive or DRM free options preferred, if available
Control
DDA Profiling
• Developed from the Library’s slip approval plans
• Book approval plans = expanded
• Slip approval plans = scaled back
• Single system wide DDA plan incorporating the teaching
and research priorities of the four branch libraries
• LC vs. NLM classification
• Broad subject coverage including almost all of the LC
classes
DDA Profiling
• Includes specific instructions on a variety of non-subject
parameters (i.e., content level, format, etc.)
• Publisher and series excludes built into the plan to
attempt to prevent duplication with the Library’s
purchased or subscribed ebook packages
• Price cap: list price $175 US
• Duplication between print & ebook formats is permitted
• Profile (v.2) created Summer 2013 and, like any approval
profile, continues to be revised as necessary
Record Enhancement
• Enhanced customized records
• EBL, EBS or EBR prefix UID in 001
• Added proxy prefix 856
• Added MUN users only 856
• MUNDDA – 949
• Fund Code – 960
• TOC content added - 970
The Records Load
• Weekly
• July 2013 – present
• Retro
• December 2013
DDA – STL to Perpetual
• Library patron triggers an STL by accessing and
exploring/downloading an ebook
• Following the 3rd STL, the Library purchases a perpetual
ebook (1 simultaneous user)
• Automated vs Manual
The Mediated Approach
• Acquisitions staff notes each STL in the ILS and
associates it with a subject fund
• When the third STL occurs the descriptive record is
shadowed in the ILS
• GOBI is searched to determine if the title is available for
purchase directly from the publisher
• An order is placed with YBP for the ebook on the
publisher’s or aggregator’s platform as available
• Aggregator who supplied DDA access is contacted to
request removal of the title, or the administrative site is
accessed, to remove the title from the DDA pool
DDA Statistics
• 26,000 DDA records in ILS
• 2040 STLs occurred
• Total $ spent on STLs = $34,059.03
• Average cost per STL = $ 16.71
• 85 titles purchased
• Total $ spent on perpetual purchases = $10,167.77
• Average cost per purchase = $101.50
Maintenance
• Tracking STL activity in the ILS
• Monitoring STL & list price costs
• Shadowing & removing records in the ILS and
aggregator’s admin site
• Due to publisher’s change in distribution rights
• Due to increase cost of STL
• Because we opt to buy to ebook
• Duplication with one of our ebook packages
• Notify YBP to update GOBI history
Benefits of Mediation
• Caught rising STL costs early in the process
• Have caught invoicing errors
• Have caught errors in notifications from aggregators
• Have purchased 25% of titles on the publishers platform
• Have prevented purchasing duplicates
Pros and Cons of DDA
Pros
• Accessibility of titles in subject areas not collected previously
• Economically beneficial
• More content
• Popular with library patrons
• Access to titles held in print that have been checked out
Cons
• Workload
• Monitoring
• Maintenance of ILS and Aggregator DDA Pool
The Future of DDA
Concerns
• Instability of Pricing
• Removal of Content
• Stability of Content
• Weeding/De-selection
Memorial University Libraries
DDA Committee Members
• Louise White (chair)
• Beth Maddigan
• Iris Liu
• Jeannie Bail
• Wayne Mitchelmore
• Dianne Keeping
• Sue Fahey
QUESTIONS?