mediascope's weekly news round-up for media i network - september 18 2015

Media News: Weekly Round Up

Stay up to date with all the week’s news & views by joining over 2,200 who subscribe to MediaScope’s Friday morning newsle@er…

Each Friday MediaScope produces a weekly news round-‐up for the

Media i network which is broadcast in over 50 media

agencies & major publishers…


People moves of the week…

-‐ Bauer Media's Tony Kendall moves to ARN as CEO�

-‐ Telstra's Michaela Chan moves to oOh! Media as Chief MarkeMng Officer with Brendon Cropper appointed digital strategy director

-‐ Telstra’s Robin Parkes joins NewsLifeMedia as COO� � � � �



People moves of the week…

-‐ Michelle Kyd moves to GM of Cadreon – she was previously Sales Director

-‐ Simon Jarosz moves to MediaCom's specialist content division -‐ MediaCom Beyond AdverMsing (MBA)�



Market moves of the week…


-‐ Nuffnang – partners with Fremantle Media to launch branded video series -‐ The Modern Mummy CollecDve

-‐ Yahoo7 launches new ad format with 360-‐degree video, accelerometer mobile technology* & virtual reality

-‐ Fairfax’s Lauren Butler is PANPA’s Sales Person of the Year – The Australian is awarded Sales Team of the Year



-‐ ZenithOpMmedia wins $5m local Singapore Airlines account through global alignment

-‐ GSK moving $27.5m account from Maxus to PHD

-‐ Havas signs on as launch partner with InMobi & Experian, who join together to build stronger profiles of customer prospects





-‐ News Corp buys UK-‐based viral video ouiit Unruly

-‐ Nielsen offers campaign audience measurement on mobile devices from Oct with more accurate measurement of mobile traffic rolled into Online RaMngs by mid 2016

-‐ Huffington Post officially launches in Australian market in partnership with Fairfax



The Media Federa@on of Australia (MFA) announces shortlist for MFA 5+ Awards…

-‐ Pip Bingemann -‐ Bohemia

-‐ Andrew Da Silva -‐ MediaCom

-‐ Caitlin Schuch, Alex Concannon & Lisa Rakowski – Starcom MediaVest Group



Facebook is to add a "dislike" buIon as a way for people to express empathy… Facebook’s founder – Mark Zuckerberg – told an audience on Tuesday "People have asked about the 'dislike' bumon for many years’ -‐though it will not be a mechanism with which people could "down vote" others' posts.



SMI releases August adver@sing spend…

-‐ Overall spend lined YOY 3.3% to $652.5m -‐ Outdoor rose 23.7% to $66m -‐ Print declined 22.1% to $53.9m -‐ Magazines declined 11.7% to $21.6m -‐ TV (inc STV) down .1% to $307.4m (5.7% decline in Reg TV spend) -‐ Radio increased 9% to $51.2m -‐ Cinema increased 69.4% (boosted by school hols) to $4.6m



#libspill trends on TwiIer…

-‐  In 2010, the #spill hashtag peaked at just Under 500 tweets per minute -‐ 2013 spill reached 1,100 tweets per minute -‐ This week #libspill jumped to over 2,500 tweets per minute

ABC, SBS, SMH, Buzzfeed & The Guardian were the most retweeted news sources

mediascope's weekly news round-up for media i network - september 18 2015

Marketing