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Page 1: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 1© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Page 2: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

El Video y lasComunicaciones Unificadas

Francisco Bolaños

Ingeniero de Sistemas, Sector Publico

[email protected]

Page 3: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 3© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

25 Billonesde Videos vistos online

en Agosto de 2009

y solo en USA…Source : ComScore

Video… no es una moda… es REAL!

Page 4: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 4© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Crecimiento del Tráfico IP GlobalEl tráfico IP crecerá 5 veces entre 2008 y 2013En 2013, más de medio zettabyte cruzará la red global

Source: Cisco Visual Networking Index — Forecast, 2007 – 2012

20052006

2007 20082009

20102011 2012

Pb

/mo

50,000

25,000

0

Mobilidad

Internet Corporativa

IP WAN Corporativa

Internet Consum.

IPTV/CATV Consum.

46% CAGR2008 – 2013

zettabyte

Page 5: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 5© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

…empujado por el Video

Gopher, FTP

WWW

P2P

Contenidode Video

Comunicaciónde Video

Tipo de Trafico Dominante

1993-1995

1995-2000

2000-2013

2013-2025

2025+

1995: la Web supera a Gopher, FTP

2000: Peer-to-Peer supera a la Web

2013: Contenido de Video supera a Peer-to-Peer

2025: Comunicación de Video supera al Contenido de Video

Page 6: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 6© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

VideoTendencias Tecnologicas Clave

De Video

SD a HD

Explosión de Originadores y

productores de Contenido

IntegraciónAcceso

Universal

Page 7: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 7© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Page 8: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 8© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

http://asert.arbornetworks.com/2008/06/the-tiger-effect/

The Tiger Effect

16 de Junio de 2008, US Open

Page 9: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 9© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Michael Jackson

1958 - 2009

Page 10: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 10© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Ad-Hoc App TelePresence WebExMedios de

CollaboraciónAsegurar laExperiencia

Co-Existencia

Explosionde Medios

Convergencia

Optimizaciónde la Inversión

ConnectividadDatos

Video Voice Data AppsSin Administrar

Video Data AppsVoice

Web Internet

Messaging Email

Desafios del Video en RedMuchas aplicaciones con distintos medios en la red

Page 11: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 11© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Cualquier Medio, Cualquier Lugar,

Cualquier Dispositivo, Cualquier Momento

TelePresenceDigital Media SystemsPhysical Security

Page 12: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 12© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

La Red Necesita Evolucionar… otra vez!

Cambio Tecnologico

Valor de Negocio

Valor Social

Platforma Tecnologica

1985–1995

Web 2.0

Colaboración

Participación

???

2005+1995–2005

MedianetLANs

Digital

Automatización

Eficiencia

Internet

Web 1.0

Transacciones

Personalización Visual Networking

Page 13: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 13© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

¿Porque medianet? ¿Porque ahora?

Más aplicaciones

De Video

Más Dispositivos

De Video

Mayor necesidad

De Video

Reducir la

Complejidad

Acelerar el

Desarrollo

Optimizar

La Calidad de

La Experiencia

IP Network

Page 14: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 14© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Personal

Social Interactive

Medios

Red Dispositivos

Evolución de la

Convergencia

Red de Redes

Nuevas Tecnologias y

dispositivos

medianet es…

Page 15: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 16© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Internet está evolucionando hacia una medianet

Medianet es una red optimizada para el video, que

“entiende” la topología de la red, los dispositivos y los

medios.

Page 16: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 17© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

APLICACIONES DE VIDEO

Page 17: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 18© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Desktop Video IP Phone 9900

Page 18: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 19© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Streaming Video

Training VoDs

Live Broadcast

Digital Signage

Business Video ApplicationsViewing Stored & Live Digital Media

Business Benefit

Training/Meeting - Lower Cost, More Scalable

Page 19: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 20© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

Desktop to desktop

Integrated Conferencing

LD & HD

Tight Network Tolerances

Business Video ApplicationsInteractive Desktop Collaboration

Business Benefit

Greater Productivity

Page 20: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 21© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

High Definition conferencing

Transform collaboration

―Life-like‖ experience

High network tolerances

Business Video ApplicationsTelePresence Collaboration

Business Benefit

Reduced Travel Costs, Greater Productivity

Page 21: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 22© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009

LD & HD video sources

Stream Management

Search and retrieval

Transforms security

Intelligent triggers

Business Video ApplicationsIP Surveillance

Business Benefit

Lower Installation Costs, Available Anywere

Page 22: MEDIANET DIC 2009 · MEDIANET O’KON –DIC 2009 High Definition conferencing Transform collaboration ―Life-like‖ experience High network tolerances Business Video Applications

Cisco Public 23© 2009 Cisco Systems, Inc. All rights reserved.MEDIANET

O’KON – DIC 2009