mediamind smart suite
DESCRIPTION
Mediamind Smart Suite. Simon Holt | Sales Manager A/NZ March 2011. smart trading easy access to exchange inventory. To This…. Based on CCA Savvian analysis. Buying Process is Inefficient. Campaign management with exchanges. No additional tagging necessary Seamless version reporting. - PowerPoint PPT PresentationTRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Simon Holt | Sales Manager A/NZ
March 2011
Mediamind Smart Suite
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading easy access to exchange inventory
© 2010 MediaMind Technologies Inc. | All rights reserved
To This…
Based on CCA Savvian analysis
© 2010 MediaMind Technologies Inc. | All rights reserved
Buying Process is Inefficient
© 2010 MediaMind Technologies Inc. | All rights reserved
Ad serving data is used
for retargeting
Creates a tight synch with
creative optimization
Prevents exchange analytics from
becoming ‘siloed’
Campaign management with exchanges
▸ No additional tagging necessary
▸ Seamless version reporting
▸ Use existing reports
▸ Include within attribution
▸ Limits discrepancies
▸ Makes use of existing tag infrastructure
▸ Quicker set-up and deployment
▸ Only have advertiser focused tags
© 2010 MediaMind Technologies Inc. | All rights reserved
Increase your frequency for less
1. Consumer visits site
2. Audience is tagged
3. Audience is bought via the exchange
4. Mediamind serves ad to bought inventory ( based on audience)
1. Consumer dwells on ad
1. Consumer is exposed to ad
© 2010 MediaMind Technologies Inc. | All rights reserved
Increase your targeted reach
▸ Purchase audience segments
▸ Purchase by age, gender, income
▸ Purchase by interest (auto, shopping, sports, travel, and more)
© 2010 MediaMind Technologies Inc. | All rights reserved
Goal based buying service
▸Execute and manage performance campaignsPurchase with a guaranteed CPA/CPC
1.Identify Goals
2.Define Media
Strategy
3.Real-Time
Optimization
4.Insight and Analytics
© 2010 MediaMind Technologies Inc. | All rights reserved
smart trading
Site Visitors Previously dwelled Exposed to ad
Re-targeting
Age, gender, income
Interests or Category
Audience Buying
Guaranteed CPA Guaranteed CPC
PerformanceBuying
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you