mediamind overview
DESCRIPTION
TRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Simplify Digital Campaigns
Hassan Khan | Digital Media Strategist
MediaMind Overview
© 2010 MediaMind Technologies Inc. | All rights reserved
Global Coverage – Local Support
• Digital ad serving since 1999• Rich media leader & only global
independent• 53 offices worldwide
• Complete 24/7/365 coverage
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Global Presence 24/7support
53 offices in 40+ countries
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMindis the only
MRC certifiedagency ad server
ensuring confidence in online metrics
compliant with the (IAB)’s 3 major areas of measurement guidelines:
1- Rich Media Measurement 2- Ad Campaign Measurement 3-Broadband Video Commercial Measurement 4- Audience Reach Measurement
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
How much time do you spend with your ad server ?“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
Things are harder than they should be“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
Current ad server platforms are built on decade old technologies“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
Foundation built for the future“
”
© 2010 MediaMind Technologies Inc. | All rights reserved
MediaMindActionable Analytics
Streamlined Ad Serving
Open Workflow
© 2010 MediaMind Technologies Inc. | All rights reserved
Actionable AnalyticsExtracting meaning out of piles of data
© 2010 MediaMind Technologies Inc. | All rights reserved
cross-channel results in
real-time
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Campaign Monitor
▸ Analyze behavior in real-time
▸ Optimize on-the-fly
▸ Monitor delivery, performance, set-up, & more
Updated dataevery 15 min
© 2010 MediaMind Technologies Inc. | All rights reserved
getting useable cross-channel data without hours in excel
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
1-Click PowerPoint
▸ Full summary of campaign metrics▸ Customizable content▸ Complete with tables and graph
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
Analyze consumer behavior before they convert
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Conversion attribution enhancements
▸ You can select between three conversion attribution rules:
1. Last event 2. Click over impression
3. Last click, disregard impressions
▸ Each rule can be applied to a particular advertiser
▸ Note: the cookie window also apply
© 2010 MediaMind Technologies Inc. | All rights reserved
ROI - Entire Path vs. Last Ad
Path to Conversion Analysis
• Use impact rates to establish benchmarks for publisher optimization
• Identify areas of opportunity or trouble, along the path that might effect overall
performance
• Use data towards future strategy in ad sequencing or delivery
Conversion Sources
Publisher
Ads
Placement
Ad Sizes
Analysis Type
Average Point in Path
ROI over the entire path
ROAS over the entire
path
Total Occurrences
in Path
Total Conversions (entire path)
Click to Conversion
Rate
100%100%100%
20%50%
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher A Publisher B Publisher C Search 1 Search 2 Email 0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
13.29%
1.53% 4.91%
29.33%
13.00% 11.00%
61.57%
75.06%
54.70%
10.91%9.00%
15.00%
Percentage of Impact on ROI ROI (Last Ad)ROI (Full Path)
Analyzing Customer Behavior
▸ "What is most successful path to conversion?"
▸ Optimize budget and media plan for path that delivers the most conversion
© 2010 MediaMind Technologies Inc. | All rights reserved
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data Feeds
Report Generator
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Streamlined Ad ServingFaster & Smarter Campaign Set-up
© 2010 MediaMind Technologies Inc. | All rights reserved
getting from point A to B
quickly
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Process Guide
Universal Search
Filters
Bookmarking
Preview
“
Five Clicks Into One
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
using previewing tools
© 2010 MediaMind Technologies Inc. | All rights reserved
Preview multiple ads at once
Instantly QA adCollaborate with others
Preview That Gives You the Whole View
View ad info
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
repetitive trafficking tasks
© 2010 MediaMind Technologies Inc. | All rights reserved
Upload pairs of consistently named
SWFs and GIFs
Assign Clickthru URL to all ads
Hundreds of Banners, Only One Step
© 2010 MediaMind Technologies Inc. | All rights reserved
optimize creative in
minutes
Difficulty:Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
optimize creative inminutes
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
optimize creative inminutes
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
Switch Text, Content, or Targeting Instantly
▸ Allows for quick optimizations and changes
▸ Keeps record of any change
▸ Keeps production cost down on revisions
Dynamic Insertion
Dynamic Insertions
© 2010 MediaMind Technologies Inc. | All rights reserved
Constant browser refreshing
F5
F5F5
F5
F5
F5F5 F5
F5
F5
F5
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
One-click screenshots of live
ads delivered in PowerPoint!
“Oh Wow!, Damn! We’ve been dreaming about this”- Liquid Advertising
AdSnap
Automated Screenshots
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
the right ad
to the right person
the right time
© 2010 MediaMind Technologies Inc. | All rights reserved
Targeting and Sequencing
▸ Rotate your rich and standard ads, as well as messages to ensure the best user experience
▸ Set to auto optimize by any metric
▸ Frequency cap by time, placement, and day-part
•Control the sequence, rotation and
frequency of your ads
$€£
Save serving cost and get
better performance
© 2010 MediaMind Technologies Inc. | All rights reserved
What is optimization?State-of-the-art algorithm to optimize your placements
performance by having the best performing ads displayed more often than the others
Optimization can be based on;Conversions (Post Impression, Post Click, All, Particular Conversion)
Interactions (All, Particular Custom Interaction)
Clicks
© 2010 MediaMind Technologies Inc. | All rights reserved
How to Optimize?
There are two ways to define ad optimization;Manual – user manually defines how to the divide
impressions per placement (Ad Rotation)Automatic – Eyeblaster serves the better performing ads
more often. You may choose between two options;1. Even Odds – serve the better performing ads more often
2. Single Winner – most successful ad will be served most of the time
© 2010 MediaMind Technologies Inc. | All rights reserved
Manual Optimization (Rotation)
• Ads Even DistributionMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery
sequence of each ad within the ad group. Each group will have equal distribution of impressions.
© 2010 MediaMind Technologies Inc. | All rights reserved
• Ads Weighted DistributionMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery sequence
of each ad with in the ad group. Agency can define the weighted distribution of each group. Each group will deliver the ad according to its weight. If agency wants to set the weights ad level then there is no need to make groups, just assign the
weights to each ad.
Manual Optimization (Rotation)
© 2010 MediaMind Technologies Inc. | All rights reserved
• Time Based AdsMedia Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery
sequence with date and time of each ad group.
Manual Optimization (Rotation)
© 2010 MediaMind Technologies Inc. | All rights reserved
• Single WinnerState-of-the-art algorithm to optimize your placements performance by having the best
performing ads displayed more often than the others
Automatic Optimization
Even Odds: All ads are served with the better performing ads weighted exponentially (Squared) and therefore served significantly more
© 2010 MediaMind Technologies Inc. | All rights reserved
• Advanced Ad Sequence Media Agency or advertiser can make ad groups, place ads in each ad group and set the order of ad delivery
sequence of each ad within the ad group. Each group will not have equal distribution of impressions.
Sequencing
© 2010 MediaMind Technologies Inc. | All rights reserved
I’ll be
backconsumer retargeting
© 2010 MediaMind Technologies Inc. | All rights reserved
Re-Targeting Tools
• Re-target ads based on previous behaviour across media properties
• Cross-sell / Up-sell to maximize ROI
• Build valuable user database over time• Who has never visited your site• Who has visited your site • Who is active participant on your site
• User interactions determine which ad is shown next in sequence
• Encourage user through the decision making cycle
• Unlimited creative ‘paths’ help improve conversion rates
Pre-Impression, Post-Interaction & Pre-Click
DejaVu Re-targeting Behavioural Sequencing
During the CampaignPrior to Campaign
1st imp 2nd imp 3rd impPrior to Impression Ad
Unknown
Site Visitor
Participant
DejaVu Demo
© 2010 MediaMind Technologies Inc. | All rights reserved
• State Based AdsThe ads in the flight are served according to user’s state defined in our system. From the State drop down list, choose the state at which the ad will be served. The drop down menu contains all states defined in all the ads associated with this flight. Click SET to apply the selection. You can also place ads in groups and define a state for a specific group. In
this case the first appropriate ad of the group is served.
Advanced Level Ad Rotation, Targeting & Optimization
© 2010 MediaMind Technologies Inc. | All rights reserved
Mass CreationStandard Banner
Ad Snap
Smart Versioning
Excel Trafficking
Quick Access Tools
Universal Tag
Advanced Preview
Workshop for Flash
Rich/Standard Optimization
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Open WorkflowIntegrations, services and standards
that go beyond basic ad serving
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
getting your data where you want it
© 2010 MediaMind Technologies Inc. | All rights reserved
Open API
fluid integration
© 2010 MediaMind Technologies Inc. | All rights reserved
Web-Tracking/Research
• Omniture • Web Trends• Core Metrics• Visistat
Planning / Buying
• Donovan/iDesk• MediaBank• Medicom Lifeline• IPT
Bid management
• Adwords• Omniture• Clickable• Acquiso• CoreMetrics
Integration Partners
Campaign Data
© 2010 MediaMind Technologies Inc. | All rights reserved
Difficulty:
© 2010 MediaMind Technologies Inc. | All rights reserved
Bridgingdisplay & search
© 2010 MediaMind Technologies Inc. | All rights reserved
Search and Display Working Together
▸ Manage and measure search and display from MediaMind
▸ Instantly integrate bid management tools
▸ Automatic de-duplication of conversion data
Standard Search Rich Media
Cross Channel Campaign Results
Campaign type
Cross Channel
Impact Rate
Total Conversions
Display 28.22% 314
Search 60.21% 1261
© 2010 MediaMind Technologies Inc. | All rights reserved
Validate Display Spend with Search
7x Display Only;3x Search Only
3.3
6.5
23.4
Display Search Search & Display
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in Site Visits
Display only Search only Search & Display
3%
49%
66%
Time Spent on Site
Display only Search only Search & Display
37%
46%
68%
Pages Viewed
Source: Microsoft Advertising and Comscore case study (M&F 30+, 11M unique users, 52M impressions)
Lift in online purchases
Lift in offline purchases
50%
9%
210%
42%
244%
89%
Increase in Sales
Lift in spend per purchaser in-store
11%
26%
83%
Chart 1 Source: Yahoo!/Comscore Research Online, Buy Offline study, 2007
Increases in average order size
Display only Search only Search & Display
Chart 2Source: Yahoo!/Comscore Close the Loop study, 2006
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Targeting/ Sequencing Global Campaign Management
API
Channel Connect for Mobile
Billing Connect
Channel Connect for Search
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
Advanced Targeting/ Sequencing Global Campaign Management
API
Channel Connect for Mobile
Billing Connect
Channel Connect for Search
1-Click Reporting
Campaign Monitor
Excel Plug-in
Custom Report Services/Builder
Data Feeds
Report Generator
Mass CreationStandard Banner
Ad Snap
Smart Versioning
Excel Trafficking
Quick Access Tools
Universal Tag
Advanced Preview
Workshop for Flash
Rich/Standard Optimization
Agency Tools
MediaMind
Open Workflow
Actionable Analytics
Streamlined Ad Serving
www.mediamind.com
© 2010 MediaMind Technologies Inc. | All rights reserved
+92 344 9400 400
@mediamind_chat
@creative_zone
© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved
Thank you!